نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، دانشگاه گنبدکاووس، گنبدکاووس، ایران
2 استاد مدیریت ورزشی، دانشکدۀ تربیت‌بدنی، دانشگاه مازندران، بابلسر، ایران
3 دانشیار مدیریت ورزشی، دانشکدۀ تربیت‌بدنی، دانشگاه مازندران، بابلسر، ایران
چکیده
هدف از تحقیق حاضر تعیین الگوی عوامل موثر بر توسعه پایدار گردشگری ورزش های سنتی می‌باشد. تحقیق حاضر از نوع کاربردی – توسعه‌ای است که به روش اکتشافی متوالی اجرا گردید. جامعه آماری پژوهش شامل تعداد 45 نفر در بخش کیفی (روش دلفی) و 500 از کارشناسان سازمان‌های فعال در حوزه صنعت گردشگری ورزشی بود. به منظور تدوین الگوی پایدار گردشگری از پرسشنامه 50 سوالی استفاده گردید که بر مبنای فاز کیفی (اشباع نظری) و کمی پژوهش، تهیه گردید. پس از تایید روایی صوری و محتوایی پرسشنامه، پایایی درونی نیز در یک مطالعه راهنما به روش آلفای کرونباخ تایید گردید (81/0α=). به منظور تجزیه و تحلیل داده‌ها از نرم افزار لیزرل و تحلیل عاملی اکتشافی استفاده گردید. نتایج پژوهش حاکی از آن بود که بر اساس تحلیل عاملی، اثرکلیه 8 عامل شناسایی شده در توسعه گردشگری طبیعت‌مدار ورزش‌های سنتی تایید گردید (05/0 ≥ P و 4/0 < β) . عامل فستیوال‌های ورزشی سنتی - طبیعی (78/0=β)، عامل زیرساخت‌ها (77/0=β)، و عامل مدیریت و خط مشی (72/0=β) دارای بیش‌ترین بار عاملی بودند. لذا با توجه به یافته‌های پژوهش پیشنهاد می‌گردد با ایجاد هماهنگی بین ساز-مان‌های متولی گردشگری در بخش دولتی همچنین تشکیل نهادهای محلی فعال در نواحی گردشگرپذیر و تشکیل اتحاد استراتژیک گردشگری ورزشی بین استان‌های شمالی، این منطقه جغرافیایی پر پتانسیل را به عنوان برند برتر و قطب گردشگری طبیعت‌مدار ورزش‌های سنتی در سطح ملی و بین‌المللی مطرح نمود.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Determining model of the factors influencing the sustainable development of traditional sports tourism (Case study: Kabadi festival of Sorkhankalateh, Horse-riding of Torkman and Guroush and Alish traditional wrestling)
نویسندگان [English]
- Hamidreza Ghezelsefloo 1
- Mohammad hossin razavi 2
- Masoumeh Kalateh seifari 3
1 Assistance professor in sport management of Gonbad Kavous University
2 Professor, University of Mazandaran, Babolsar
3 Associate Professor University of Mazandaran, Babolsar
چکیده [English]
The main purpose of this study was determining the model of the factors influencing the sustainable development of traditional sports tourism. The research was applied-developed type that design as Sequential-Exploratory form. Population size were 45subject in qualitative phase (Delphi method) and in quantitative phase, consist of 500 of managers and experts of corresponding organization in sport tourism industry. The research instrument, was a 50 item research-made questionnaire that regulated based on qualitative (theoretical saturation) and quantitative phases. After confirmation of contextual and visual validity of the questioner, the internal reliability was confirmed in experimental study by Cronbach's alphah method (α=0.81). To data analysis, Lisrel software and exploratory factor analysis used. Based confirmatory factor analysis, the results indicated significant effect of all items of 8 scales on domestic eco-sport tourism development (β>0.4, p≤0.05). Domestic sport – environmental attractions scale (β=0.78), infrastructure (β= 0.77) and Policy and management of environmental (β= 0.72) had the highest load factor. Therefor base of results, researcher suggest that coordination should be built among tourism organizations in the governmental sectors, active local institutions in tourist areas should be founded and strategic union of domestic sports tourism among the Golestan provinces should be founded to introduce this high-potential geographical area as the premium brand in sports tourism and the focal point in domestic sports ecotourism nationally and internationally.
کلیدواژه‌ها [English]
- Sport Tourism
- Domestic Sport Festivals
- Sustainable Model
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