نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناس ارشد تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی تهران، واحد یادگار امام خمینی(ره(

2 هیئت علمی دانشگاه گیلان

3 استادیار مدیریت دانشکده علوم انسانی دانشگاه گیلان

چکیده

هدف از این پژوهش، شناسایی اتحاد‌های استراتژیک در توسعۀ گردشگری ورزشی استان‌های شمالی ایران (مازندران، گلستان و گیلان) بود. بدین‌منظور، 118 آزمودنی (20 متخصص مدیریت ورزشی و 98 نفر از رؤسا، معاونین و کارشناسان دانشگاه‌ها، ادارات کل تربیت‌بدنی، میراث فرهنگی و شهرداری سه استان) به‌عنوان نمونۀ پژوهش انتخاب شدند. یافته‌ها نشان داد اتحاد ‌مدیریت دانش، اتحاد سرمایه‌گذاری، اتحاد پژوهش و توسعه، اتحاد مدیریت و اتحاد ساختاری، به‌ترتیب از بالاترین اهمیت در توسعۀ گردشگری ورزشی برخوردار هستند. به‌طور‌کلی، تشکیل اتحاد‌های استراتژیک در توسعۀ گردشگری ورزشی، به‌ویژه در مناطقی که از نظر جاذبه‌های طبیعی گردشگری قوی هستند، مهم بوده و لزوم توجه ویژه به این امر را نشان می‌دهد.

کلیدواژه‌ها

عنوان مقاله [English]

Identify of Strategic Alliances in Development Sport Tourism in Northern Provinces of Iran

نویسندگان [English]

  • Bahman Shahriary 1
  • Mehr Ali Hemmati Nezhad 2
  • Esmael Malek Akhlagh 3

1

2

3

چکیده [English]

The purpose of this study was Identify of Strategic alliances in developing sport tourism in Iranian Northern provinces (Mazandaran,Golestan and Guilan). Therefore 118 subjects (20sport management experts, 98 Chairman, assistants and experts of universities, administrations of physical education, cultural heritage and municipalities of three provinces) were selected as the sample. Findings showed that the alliance of knowledge management, investment union, R & D alliance, alliance of management, the structural alliance, respectively have the most importance in developing sport tourism. Totally, making of the Strategic alliances in developing sport tourism, Specially in areas which are vigorous in natural tourist attractions, is important and it shows necessity of special attention to this matter.

کلیدواژه‌ها [English]

  • Strategic alliances
  • Tourism
  • Sport tourism
  • Synergistic
  • northern provinces
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