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نقش رسانه‌های ورزشی در شکل‌گیری رفتار شهروندی هواداران شهرآورد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشگاه خوارزمی

2 دانشگاه ازاد مشهد

چکیده

هدف از پژوهش حاضر، بررسی نقش رسانه‌های ورزشی در شکل‌گیری رفتار شهروندی هواداران شهرآورد فوتبال پایتخت می‌باشد. این پژوهش که به روش توصیفی انجام شده است، از نوع مطالعات هم‌بستگی می‌باشد و با توجه به هدف، در زمرۀ پژوهش‌های کاربردی قرار دارد. ‌جامعۀ آماری آن را کلیۀ تماشاگران بالای 18 سال که جهت تماشای شهرآورد فوتبال پایتخت در شهریور ماه 1391 به ورزشگاه آزادی آمده بودند تشکیل دادند. از‌آن‌جا که حجم جامعۀ آماری بیش از ۷5000 نفر بود، نمونۀ آماری بر‌اساس جدول مورگان 384 نفر انتخاب شد. نتایج نشان داد بین متغیرهای مورد مطالعه در پژوهش همبستگی وجود دارد به طوری که داده‌های مشاهده‌شده تا میزان زیادی منطبق بر مدل پژوهش هستند. همچنین، نتایج نشان داد زیز‌مؤلفۀ فرهنگ سازی پیش‌بینی‌کنندۀ قوی‌تری نسبت به زیر مولفه های مشارکت اجتماعی ،آموزشی و اطلاع‌رسانی رفتار شهروندی می‌باشد. به عبارت دیگر رسانه های ورزشی نقش مهمی در شکل­گیری رفتارشهروندی هواداران ایجاد می کند که در نهایت باشگاه ها می توانند از مزایای ایجاد رفتارشهروندی هواداران به نفع خود استفاده کنند.

کلیدواژه‌ها

عنوان مقاله [English]

The Role of Sports Media in Shaping Citizenship Behavior Derby

چکیده [English]

The purpose this study was role of the sports media in formation citizenship behavior in fans of the capital's football derby. All statistical community spectators watching football for over 18 years, the two teams were Persepolis and Esteghlal Azadi Stadium in September 91. Since the volume of the statistical population of more than 75,000 people, according to Morgan statistical sample, 384 subjects were selected to collect data from a stratified random sampling method was used. The data was collect, from Two questionnaires, media sport make researcher questionnaire, and Groth (2005) citizenship behavior questionnaire that their validities was approved from 8 sport management Experts. The results showed that there is a correlation between the variables studied so that the observed data to a large extent based on the research mod. Also, results showed sub-components culture could predict stronger than the sub-components of social participation, education and information of citizens. In other words, the sports media play an important role in shaping the behavior of fans created the ultimate club can take advantage of creating behavior of fans to their advantage. 

کلیدواژه‌ها [English]

  • media sport
  • citizenship behavior
  • Derby
  • Fans
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مطالعات مدیریت ورزشی
دوره 7، شماره 34 - شماره پیاپی 34
ویژه نامه
بهمن و اسفند 1394
صفحه 37-50
فایل ها
سابقه مقاله
  • تاریخ دریافت: 01 اردیبهشت 1392
  • تاریخ بازنگری: 04 مرداد 1395
  • تاریخ پذیرش: 14 دی 1392
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