نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، دانشگاه گیلان
2 استادیار مدیریت ورزشی، پژوهشگاه تربیت‌بدنی و علوم ورزشی
3 دانشجوی کارشناسی ارشد مدیریت ورزشی، دانشگاه گیلان
چکیده
هدف از پژوهش حاضر، بررسی تأثیر هوش تجاری از طریق نوآوری و موفقیت برند بر عملکرد مالی باشگاه‌های خصوصی ورزشی شهر رشت بود. روش این پژوهش از نوع توصیفی ـ پیمایشی بوده و جامعۀ آماری آن را مدیران باشگاه‌های خصوصی شهر رشت تشکیل دادند. به‌دلیل محدود‌بودن جامعۀ آماری، نمونۀ آماری برابر با جامعۀ آماری (کل‌شمار) در نظر گرفته شد (49N=). به‌منظور تجزیه و تحلیل داده‌ها و روابط بین متغیرها نیز نرم‌افزار اسمارت پی ال اس 2 مورد استفاده قرار گرفت. یافته‌ها نشان می‌دهند که هوش تجاری به‌ترتیب اثر معنا‌داری بر نوآوریو عملکرد مالی باشگاه‌های ورزشی خصوصی دارد؛ اما اثر آن بر موفقت برندمعنا‌دار نمی‌باشد. درمقابل، تأثیر نوآوری بر موفقیت برند و عملکرد مالی معنادار می‌باشد. موفقیت برند نیز بر عملکرد مالی تأثیر دارد. براساس یافته‌ها مشخص می‌شود که هرچند هوش تجاری به‌طور قابل‌توجهی توانایی پیش‌بینی عملکرد مالی را دارد؛ اما درک این مکانیزم و دست‌یابی به موفقیت مالی، نیازمند توجه به کارآمدی سیستم نوآوری و اثربخشی مدیریت برند می‌باشد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The Effect of Business Intelligence on Financial Performance through Innovation and Brand Success (The Case Study: Private Sports Clubs in Rasht
نویسندگان [English]
- shahram shafiee 1
- Hossein Zareian 2
- Hosein Brakhas Ghormish 3
1 Assistant Professor of Sport Management, University of Guilan
2 Assistant Professor of Sport Management, Sports Sciences Research Institute
3 M.Sc. of Sport Management, University of Guilan
چکیده [English]
The aim of the present study was to investigate the effects of business intelligence through innovation and brand success on the financial performance of private sport clubs in Rasht. This is a descriptive-survey research. Due to limited statistical population, the sample size was considered equal to population (total number) (N = n = 49). Results showed that business intelligence had significant effect on financial performance of private clubs. Business intelligence also had significant effect on innovation, but it had no significant effect on success of brand. We also found that innovation had significant effect on success of brand and financial performance, while there was no significant effect of success of brand on financial performance. Based on these finding, although business intelligence has the ability to predict financial performance, understanding underlying mechanisms and achieving financial performance require paying attention to performance of innovation system and efficacy of brand management.
کلیدواژه‌ها [English]
- Business Intelligence
- Brand Success
- Financial Performance
- Innovation
- Abdol Azimi, H. (2012). Innovation and its impact in the selection and loyalty brand. Banik branding unique styles. Document of Iran national center library; 47 (Persian).
- Ahmed, P. K., & Zairi, M. (1999). Benchmarking for brand innovation. European Journal of Innovation Management, 2(1), 36-48.
- Ali Akbari, S., & Edalat Haghd, M. M. (2013). Study the processes of innovation and its impact on financial performance. The second meeting of the Director of Research, Development and Technology. Tehran. 19 (Persian).
- Bahrami, M., Arabzad, S. M., & Ghorbani, M. (2012). Innovation in market management by utilizing business intelligence: introducing proposed framework. Procedia-Social and Behavioral Sciences, 41, 160-7.
- Bagheri, M. J., & Mirbaha, O. (2015). The relationship between brand equity and brand innovation. Case study (non-profit higher education institutions city Ghaemshahr). International Conference on Recent Research’s in Management and Industrial Engineering. Tehran, 9 (Persian).
- Bayrakdaroglu, A., & Yalcin, N. (2012). Strategic financial performance evaluation of the Turkish companies traded on ISE/IMKB'de Islem Gören Türk Sirketlerinin Stratejik finansal performans degerlendirmesi. Ege Akademik Bakis, 12(4), 529.
- Calantone, R., & Knight, G. (2000). The critical role of product quality in the international performance of industrial firms. Industrial Marketing Management, 29(6), 493-506.
- Catler, F. (2015). Marketing management. (B. Frozande, Trans). Tehran: Amokhteh Publishing. 5, 206. (Persian).
- Delavari, Z. A., Mirkazemi, S. A., & Kashyidar, M. (2015). Analyzes exploratory the implementation of business intelligence in the Ministry of Youth and Sports of the Islamic Republic. The first meeting of the new Journal of Management Sciences, entrepreneurship and education Iran, Tehran, 12. (Persian).
- Divandari, A., Haghighi, M., Allahyari, A., & Bagheri, T. (2009). Improve customer-based brand equity by creating the impression of functional and nonfunctional Benefits. Commercial Management Perspective, 8(30), 29-48. (Persian).
- Dowlatabadi, H., & Bagheri, A. (2013). The impact of brand equity on the financial performance of companies in the Tehran Stock Exchange, The sixth conference on development of the financial system in Iran, Tehran, 1–19. (Persian).
- Ghasemi, P., & Darzian Azizi, A. H. (2013). The effect investigates brand performance and brand-oriented financial performance in companies active in industrial companies Ahvaz. Marketing Management, 8(18), 75-90. (Persian).
- Ghodratian Kashan, J., & Anvari Rostami, A. A. (2004). Design model performance assessment and ranking. Humanities Teacher Journal, 8(36), 109-36. (Persian).
- Goshal, S., & Kim, S. (1986). Building effective intelligence systems for competitive advantage. Sloan Management Review, 28(1), 49.
- Hasanpour, N. (2011). Experimental study of the theoretical system of intelligent systems enterprise business intelligence. National Conference on entrepreneurship and business management knowledge, Mazandaran University, 1-12. (Persian).
- Hemati, L., Gholizadeh, M. H., & Valipour, M. A. (2015). The effect of business intelligence on financial performance. First International Conference on Management and Accounting with the Approach of Value Creation Tehran, 1-14. (Persian).
- Jaafar Nejad, A., Hasani, S. R., & Safari, P. (2014). Check the performance of business intelligence and its impact on awareness and brand equity, Journal of Management, Islamic Azad University of Kermanshah,45. (Persian).
- Karim Khani, F. (2012). Business intelligence and business management in banking operations, Proceedings of the First National Conference on Information Technology and computer network PNU tabs unit, 6. (Persian).
- Khanlari, A., & Sabzi Ali, R. (2014). Examining the relationship between financial performance and organizational learning through the process of innovation in industrial companies Golpayegan. Journal of Marketing Management, 6(4), 773-90. (Persian).
- Khodadad Hosseini, S. H., Fathi, S., & Elahi, Sh. (2006). Patterns design impact of information technology on measures of financial performance with meta-analysis approach. Accounting and Auditing Studies, 13(46), 61-83. (Persian).
- Malakazemi, T., & Mokhtari, M. (2014). The relationship between business intelligence and competitive intelligence on the effectiveness the innovation process. First International Conference on Management and Innovation, 14.(Persian).
- O'Cass, Aron, & Viet Ngo, Liem. (2007). Market orientation versus innovative culture: two routes to superior brand performance. European Journal of Marketing, 41(7/8), 868-87.
- Pasadast, A. (2014). Business intelligence, imperatives survey works and its use in business. Journal of Electronic Business, 8 (76), 12-4. (Persian).
- Rahnamaei Rodeposhti, F., Nikomaram, H., & Mahmodi, M. (2013). Business intelligence decision support based on the financial performance of economic entities. Researcher (Management) Journal, 10(32), 111-22. (Persian).
- Saleh Zadeh, R., Atarpour, M. R., & Shameie Barzakh, A. (2010). The relationship between business intelligence and competitive intelligence on the effectiveness of the innovation process. The first International Conference on Management and Innovation. Shiraz. 9. (Persian).
- Toolaie, R., Tajmiri, Sh., & Tajmiri, M. (2015). Assessment the prospects business intelligence at success brand. International Conference on Management, Economics and Industrial Engineering, 26 June 1394, the International Broadcasting Convention Center, 1-19. (Persian).
- Zare, Z., Moeldin, M., & Naeib Zade, Sh. (2013). Company financial performance and brand value improvement in the relationship between growth opportunities roles. Second National Conference of Accounting Financial Management and Investment. Golestan Province, Gorgan.13. (Persian).
)