Sport Management Studies

The Effect of Business Intelligence on Financial Performance through Innovation and Brand Success (The Case Study: Private Sports Clubs in Rasht

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, University of Guilan

2 Assistant Professor of Sport Management, Sports Sciences Research Institute

3 M.Sc. of Sport Management, University of Guilan

Abstract
The aim of the present study was to investigate the effects of business intelligence through innovation and brand success on the financial performance of private sport clubs in Rasht. This is a descriptive-survey research. Due to limited statistical population, the sample size was considered equal to population (total number) (N = n = 49). Results showed that business intelligence had significant effect on financial performance of private clubs. Business intelligence also had significant effect on innovation, but it had no significant effect on success of brand. We also found that innovation had significant effect on success of brand and financial performance, while there was no significant effect of success of brand on financial performance. Based on these finding, although business intelligence has the ability to predict financial performance, understanding underlying mechanisms and achieving financial performance require paying attention to performance of innovation system and efficacy of brand management.

Keywords

Main Subjects

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Sport Management Studies
Volume 9, Issue 41
May and June 2017
Pages 127-146

  • Receive Date 09 November 2016
  • Revise Date 18 January 2017
  • Accept Date 25 January 2017

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