کاوش فرآیند چابکی سازمانی شرکت‌های تولیدی ورزشی با استفاده از نظریه داده بنیاد

ویسی, کورش; کوزه چیان, هاشم; احسانی, محمد; کشتی دار, محمد

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ تربیت مدرس تهران

² عضو هیات علمی دانشگاه تربیت مدرس تهران

³ عضو هیات علمی دانشگاه بیرجند

چکیده

لازمۀ واکنش مؤثر و مفید به تغییرات محیطی و کسب مزیت رقابتی در شرکتهای تولیدی ورزشی، دستیابی به چابکی سازمانی است. این پژوهش کیفی با هدف غایی کاوش فرآیند چابکی سازمانی شرکتهای تولیدی ورزشی با استفاده از طرح نظام مند نظریه داده بنیاد انجام شده است. به این منظور مصاحبه باز با 12 نفر از مدیران شرکت های تولیدی ورزشی شهر تهران به صورت فردی و گروهی بعمل آمد. نتایج تحلیل داده ها با استفاده از نرم افزار تحلیل کیفی مکس کیودا نسخه 11،طی سه مرحله کدگذاری باز، محوری و انتخابی بدست آمد، بطوریکه طی فرآیند کدگذاری باز مقوله هایی شامل: شرایط علی، مقوله های محوری، اقدامات و راهبرد ها، عوامل مداخله گر و پیامدهای ناشی از چابکی استخراج گردید؛ سپس در مرحله کدگذاری محوری، پیوند میان این مقوله‌ها ذیل عناوین شرایط علی (عوامل برون و درون سازمانی)، مقوله محوری (کسب مزیت رقابتی، انطباق شرکت با نیازهای مشتریان، مهندسی مجدد، انطباق‌پذیری با محیط، قدرت پاسخ‌گویی، شایستگی، انعطاف پذیری و سرعت)، راهبرد‌های کنش و کنش متقابل (در حوزه‌های: تولید، بازاریابی، اقتصادی، سیاسی، قانونی و دانش)، عوامل مداخله‌گر (محیطی، سازمانی و مدیریتی) و پیامدهای چابکی (پیامدهای: اقتصادی، تولیدی، اجتماعی، بازاریابی، مالی، انسانی، و برند و نشان تجاری) در شرکتهای تولیدی ورزشی در قالب پارادایم کدکذاری تعیین شد؛ در ادامه و در مرحله کدگذاری انتخابی، یکایک اجزای پارادایم کدگذاری تشریح، سیر داستان ترسیم و نظریه خلق شده؛ در نهایت، گزاره های حکمی و فرضیه های راهبردی پژوهش تدوین گردید.

کلیدواژه‌ها

عنوان مقاله [English]

Exploring the Process of Organizational Agility in Sports Manufacturing Corporations using Grounded Theory

نویسنده [English]

korosh veisi ¹

چکیده [English]

Requirement for effective response to environmental changes and gain a competitive advantage in sports manufacturing corporations is achieving to organizational agility. The ultimate goal of this qualitative study is exploring the process of organizational agility in sports manufacturing corporations by using systematic design of grounded theory to be done. For this purpose, an open interview with 12 managers of sports manufacturing corporations was done on individually and in groups in Tehran. Data analysis in three steps: open, axial and selective coding is achieved by using MAXQDA software (version, 11). So, during the process of open coding categories include: causal condition, central categories, actions and strategies, confounding factors, and outcomes were extracted from agility; Then in axial coding stage, the connection between this following categories of causal condition (internal factors and environmental factors), Axial category (Competitive advantage, adaptation with customer requirements, Reengineering, environmental adaptability, power of responsiveness, competence, flexibility and speed), action and interaction strategies (In the areas of manufacturing, marketing, economic, political, legal and knowledge), confounding factors (environmental, organizational & managerial), and the agility consequences (Consequences: economic, manufacturing, social, marketing, finance, human resources, and Brand & trademark) in terms of coding paradigm in Sports manufacturing corporations was determined; also in selective coding phases, each component of Coding paradigm described, The story line depicts and the theory was created, Finally, the judgment propositions and strategies hypotheses of research were formulated.

کلیدواژه‌ها [English]

Organizational Aagility
Competitive Aadvantage
Manufacturing Companies
Sports
Grounded Theory

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مطالعات مدیریت ورزشی

کاوش فرآیند چابکی سازمانی شرکت‌های تولیدی ورزشی با استفاده از نظریه داده بنیاد

مراجع

مراجع

دوره 7، شماره 34 - شماره پیاپی 34
ویژه نامه
بهمن و اسفند 1394
صفحه 51-72

کاوش فرآیند چابکی سازمانی شرکت‌های تولیدی ورزشی با استفاده از نظریه داده بنیاد

مراجع

مراجع

دوره 7، شماره 34 - شماره پیاپی 34ویژه نامهبهمن و اسفند 1394صفحه 51-72

دوره 7، شماره 34 - شماره پیاپی 34
ویژه نامه
بهمن و اسفند 1394
صفحه 51-72