Sport Management Studies

Identifying and Analyzing Effective Strategic Indicators in Attracting Private Sector Participation in the Development of Sport for All

Document Type : Research Paper

Authors

Maryam Ebrahimi 1
hassan fahim davin 2
Mohammad Reza Esmaeilzadeh Ghandehari 3
hossin peymanizad 2

1 Department of Physical Education and Sports Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran.

2 Associate Professor, Department of Physical Education and Sport Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran.

3 Assistant Professor, Department of Physical Education and Sports Sciences, Mashhad Branch, Islamic Azad University, Mashhad, Iran.

https://doi.org/10.22089/smrj.2022.11306.3484
Abstract
Sports organizations need to use the capacity of the private sector to achieve their goals. The purpose of this study was to identify and analyze effective strategic indicators in attracting private sector participation in the development of sport for all. The present study in terms of purpose is applied research qualitative in terms of data collection and descriptive-exploratory research in terms of analysis method. The statistical population included all the scientific and executive experts of sport for all in the country. Sampling was purposefully selected, which interviewed 27 people and led to theoretical saturation. Data was collected using in-depth and exploratory interviews with experts. Data analysis was performed using thematic analysis of interviews. Findings showed that the effective strategic indicators in involvement of the private sector in the development of sport for all in the country from the perspective of experts included : administrative and procedural strategies, legal strategies, informational and knowledge strategies, operational and executive strategies, financial strategies, supportive strategies., managerial and planning strategies, supervisory and controlling strategies, economic strategies, and organizational and coordination strategies. The findings of the present study can help the country's sports authorities to attract the participation of the private sector in the development of public sports, it is hoped that it will be considered and used by the authorities.

Keywords

Strategy
Private Sector
Sport for all
Administrative-Procedural
Economics
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Sport Management Studies
Volume 15, Issue 78
May and June 2023
Pages 263-294

  • Receive Date 07 September 2021
  • Revise Date 18 February 2022
  • Accept Date 06 March 2022

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