مطالعات مدیریت ورزشی

شناسایی و بررسی سوق‌دهنده‌های فعالیت‌بدنی زنان‌ایرانی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، گروه مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

2 دکتری مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران

3 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه زنجان، زنجان، ایران

چکیده
شناسایی و اثرگذاری هوشمندانه بر سوق‌دهنده‌های فعالیت‌بدنی زنان از الزامات مدیران ورزشی و فرهنگی کشور است. از همین رو هدف تحقیق‌حاضر شناسایی، دسته‌بندی و بررسی روند تغییرات مهمترین سوق‌دهنده‌های زنان‌ایرانی برای فعالیت‌بدنی در مراحل مختلف زندگی آنان بود. روش‌تحقیق، نظریه‌داده‌بنیاد رویکرد نظام‌مند بود. نمونه‌گیری از نوع نمونه‌گیری‌نظری بود. تحلیل‌داده‌ها به روش «پرسش» و «مقایسه» مستمر انجام شد. به‌منظور رسیدن به اشباع‌نظری ضمن بررسی متون تخصصی، با 136 خانم 7-78 ساله ایرانی که به طور مرتب به فعالیت‌بدنی می‌پرداختند بعلاوه 17 مادر و 6 پدر، مصاحبه‌های نیمه‌ساختاریافته انجام شد. یافته‌ها نشان‌داد چهار دسته کلی سوق‌دهنده فعالیت‌بدنی برای زنان‌ایرانی در مراحل مختلف زندگی وجود دارند که عبارتند از: (1) مروجان، (2) انگیزه‌های‌شخصی، (3) ویژگی‌های‌فردی و (4) چالش‌های‌سلامتی. البته هر کدام از این مقولات دارای زیرمقولات و مفاهیم مهم فراوانی هستند. مهمتر اینکه یافته‌ها نشان داد اگرچه سوق‌دهنده‌های فعالیت‌بدنی زنان‌ایرانی در مراحل مختلف زندگی آنان به‌طور اسمی شبیه هم هستند اما از لحاظ اولویت و شدت اثرگذاری بسیار متفاوت هستند. باتوجه‌به یافته‌های‌تحقیق وضعیت تاثیرگذاری مروجان فعالیت‌بدنی زنان در مراحل نوجوانی، جوانی و میانسالی با وضعیت مطلوب فاصله زیادی دارد و مدیران فرهنگی و ورزشی کشور باید به دنبال افزایش تاثیرگذاری انواع مروجان بر فعالیت‌بدنی زنان‌ایرانی در این مراحل باشند. همچنین تحریک انگیزه‌های‌شخصی شناسایی‌شده در مراحل مختلف زندگی در آن دسته از زنان جامعه که فعالیت‌بدنی جدی و مستمر ندارند یکی دیگر از اقدامات ضروری برای توسعه فعالیت‌بدنی زنان‌ایرانی در مراحل مختلف زندگی آنان است.

کلیدواژه‌ها

عنوان مقاله English

Identifying and investigating the drivers of Iranian women's physical activity

نویسندگان English

  • Ameneh Asadolahi 1
  • Rahim Khosromanesh 2
  • Jabar Seifpanahi Shabani 3
1 PhD in Sports Management, Department of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 PhD in Sports Management, Faculty of Management and Accounting, College of Farabi, University of Tehran, Tehran, Iran
3 Assistant Professor of Sports Management,, Department of Sport Sciences, Faculty of Humanities, University of Zanjan, Zanjan, Iran
چکیده English

Identifying and intelligently influencing the drivers of women's physical-activity is one of the requirements of the country's sports-cultural directors. Therefore, the purpose of the present study was to identify, categorize and survey the trend of changes in the most important drivers of Iranian-women for physical-activity at different stages of their lives. The research method was Grounded Theory, systematic approach. Sampling was theoretical. Data analysis was performed through continuous "questioning" and "comparison". In-order-to achieve saturation while reviewing specialized texts, semi-structured interviews were conducted with 136 Iranian-women aged 7-78 who were regularly participate in physical-activity in addition to 17 mothers and 6 fathers. The findings indicate that there are four general categories of driving physical-activity for Iranian-women at different-stages-of-life, which are: promoters, personal-motivations, individual-characteristics, and health-challenges. Of course, each of these categories has many important subcategories and concepts. Importantly, the findings showed that although the drivers of Iranian-women's physical-activity are nominally similar at different stages of their lives, they are very different in terms of priority and intensity of impact. According to the findings, the effectiveness of women's physical-activity promoters in adolescence, youth and middle-age is far from the desired situation and the country's cultural-sports managers should seek to increase the impact of various promoters on the physical-activity of Iranian-women in these stages. Also, stimulating the identified personal-motivations in different-stages-of-life in those women of the society who do not have serious and continuous physical-activity is another necessary measure to develop the physical-activity of Iranian-women in different-stages of their lives.

کلیدواژه‌ها English

  • : Physical-activity promoters
  • Personal-motivations
  • Personal-characteristics
  • Health-challenges
  • Body beauty
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مطالعات مدیریت ورزشی
دوره 14، شماره 73 - شماره پیاپی 73
مرداد و شهریور 1401
صفحه 255-286

  • تاریخ دریافت 22 شهریور 1400
  • تاریخ بازنگری 24 بهمن 1400
  • تاریخ پذیرش 09 اسفند 1400

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