نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، گروه تربیت‌بدنی، واحد بندرگز، دانشگاه آزاد اسلامی، بندرگز، ایران
2 استادیارمدیریت ورزشی، گروه تربیت‌بدنی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران
3 مربی مدیریت ورزشی، گروه تربیت‌بدنی، واحد بروجن، دانشگاه آزاد اسلامی، بروجن، ایران
چکیده
پژوهش حاضر با هدف بررسی عوامل مؤثر بر الگوسازی ورزشکاران در فضای مجازی طراحی و اجرا شد. پژوهش حاضر از نوع پژوهشهای توصیفی تحلیلی بود که به‌صورت میدانی انجام شد. همة خبرگان و اساتید دانشگاهی که در حوزة مسائل رسانهای و الگوسازی تخصص کافی را داشتند، جامعة آماری این پژوهش را تشکیل دادند. ابزار گردآوری اطلاعات در پژوهش حاضر شامل پرسشنامة پژوهشگرساخته با توجه به الگوی سهشاخگی بود. به‌منظور رتبهبندی عوامل از روش الکتره استفاده شد. تمامی روند تجزیهوتحلیل دادههای پژوهش با استفاده از نرم‌افزار الکتره انجام شد. در این پژوهش پس از بررسیهای انجام‌شده، 17 عامل مؤثر بر بهبود الگوسازی ورزشکاران در فضای مجازی شناسایی شد. با توجه به نتایج مشخص شد که ایجاد بانک اطلاعاتی در ارتباط با ورزشکاران اخلاقی و ارزشی کشور با چیرگی 15، ایجاد برخی سیاستهای تشویقی به‌منظور ترغیب ورزشکاران برای الگوسازی در فضای مجازی با چیرگی 14 و برگزاری همایشهای ملی با حضور ورزشکاران اخلاقی و ارزشی با چیرگی 13، مهمترین عوامل مؤثر بر الگوسازی ورزشکاران در فضای مجازی بودند. بنابراین مشخص شد که؛ الگوسازی ورزشکاران در فضای مجازی باید به صورت ویژه مورد بررسی قرار گیرد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Investigating the Effective Factors on Improving Modeling of Athletes in Cyberspace
نویسندگان [English]
- Mojtaba Ahmadi 1
- Mohammad Ali Nodehi 2
- Alireza Tabrizian Brojeni 3
1 Assistant Professor of Sport Management, Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargaz, Iran
2 Assistant Professor of Sport Management, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 Instructor of Sport Management, Department of Physical Education, Borujen Branch, Islamic Azad University, Borujen, Iran
چکیده [English]
The purpose of this study was to investigate the factors affecting the modeling of athletes in cyberspace. The present study is a descriptive analytical study that was conducted field experiment. The statistical community comprised all of the experts and academic staff who had expertise in the field of media issues and modeling. The data gathering tool in this study was a researcher-made questionnaire based on the three-dimensional model. Electricity method was used to rank the factors. All data analysis process was performed using Electre SoLver software. In this research, the number of 17 factors influencing the improvement of athlete modeling in cyberspace was identified. According to the results, it has been found that the establishment of a database on the country's moral and value athletes with dominance 15, the creation of some incentive policies to encourage athletes to model in virtual dominance and the holding of national conferences in the presence of moral and value athletes. The 13 most important factors affecting the modeling of athletes in cyberspace. So, it turned out that; Athletes' role models in cyberspace need to be specifically considered.
کلیدواژه‌ها [English]
- Modeling of Athletes
- Media
- Cyberspace
- Athlete
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