Document Type : Research Paper
Authors
1 Assistant Professor of Sport Management, Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargaz, Iran
2 Assistant Professor of Sport Management, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 Instructor of Sport Management, Department of Physical Education, Borujen Branch, Islamic Azad University, Borujen, Iran
Abstract
The purpose of this study was to investigate the factors affecting the modeling of athletes in cyberspace. The present study is a descriptive analytical study that was conducted field experiment. The statistical community comprised all of the experts and academic staff who had expertise in the field of media issues and modeling. The data gathering tool in this study was a researcher-made questionnaire based on the three-dimensional model. Electricity method was used to rank the factors. All data analysis process was performed using Electre SoLver software. In this research, the number of 17 factors influencing the improvement of athlete modeling in cyberspace was identified. According to the results, it has been found that the establishment of a database on the country's moral and value athletes with dominance 15, the creation of some incentive policies to encourage athletes to model in virtual dominance and the holding of national conferences in the presence of moral and value athletes. The 13 most important factors affecting the modeling of athletes in cyberspace. So, it turned out that; Athletes' role models in cyberspace need to be specifically considered.
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