Sport Management Studies

Investigating the Effective Factors on Improving Modeling of Athletes in Cyberspace

Document Type : Research Paper

Authors

Mojtaba Ahmadi 1
Mohammad Ali Nodehi 2
Alireza Tabrizian Brojeni 3

1 Assistant Professor of Sport Management, Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargaz, Iran

2 Assistant Professor of Sport Management, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran

3 Instructor of Sport Management, Department of Physical Education, Borujen Branch, Islamic Azad University, Borujen, Iran

https://doi.org/10.22089/smrj.2020.8243.2826
Abstract
The purpose of this study was to investigate the factors affecting the modeling of athletes in cyberspace. The present study is a descriptive analytical study that was conducted field experiment. The statistical community comprised all of the experts and academic staff who had expertise in the field of media issues and modeling. The data gathering tool in this study was a researcher-made questionnaire based on the three-dimensional model. Electricity method was used to rank the factors. All data analysis process was performed using Electre SoLver software. In this research, the number of 17 factors influencing the improvement of athlete modeling in cyberspace was identified. According to the results, it has been found that the establishment of a database on the country's moral and value athletes with dominance 15, the creation of some incentive policies to encourage athletes to model in virtual dominance and the holding of national conferences in the presence of moral and value athletes. The 13 most important factors affecting the modeling of athletes in cyberspace. So, it turned out that; Athletes' role models in cyberspace need to be specifically considered. 

Keywords

Modeling of Athletes
Media
Cyberspace
Athlete

Subjects

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Sport Management Studies
Volume 12, Issue 63
November and December 2020
Pages 69-88

  • Receive Date 21 December 2019
  • Revise Date 08 June 2020
  • Accept Date 20 June 2020

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