مطالعات مدیریت ورزشی

نقش گرایش کارآفرینانه، فرهنگ فرصت‌طلبانه و برون‌سپاری منابع انسانی در کسب مزیت رقابتی در شرکت ورزشی کراس

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار مدیریت دولتی- رفتار سازمانی، دانشکدة اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران

2 دانشجوی دکتری مدیریت دولتی- رفتار سازمانی، دانشکدة اقتصاد، مدیریت و علوم اداری دانشگاه سمنان، سمنان، ایران

چکیده
پژوهش حاضر با هدف بررسی رابطة بین گرایش کارآفرینانه، فرهنگ فرصت­ طلبانه و برون ­سپاری منابع انسانی با مزیت رقابتی، ضمن بررسی اثر تعدیل­ کنندة سرمایة انسانی استراتژیک انجام شده است. این مطالعه از لحاظ هدف کاربردی، از نوع توصیفی و با روش پیمایشی انجام شده است. جامعة آماری این مطالعه 115 نفر از کارکنان شرکت ورزشی کراس بودند که به روش نمونه‌گیری در­ دسترس انتخاب شدند. برای تحلیل داده­ ها از روش حداقل مربعات جزئی و نرم‌افزار اسمارت پی.ال.اس. نسخة دو استفاده شد. به‌منظور سنجش روایی از روایی همگرا بهره گرفته شد و برای برازش پایایی آلفای کرونباخ به‌کار برده شد و ضریب آن برای تمام سازه­ های پژوهش بیشتر از 7/0 بود. یافته ­ها نشان داد که گرایش کارآفرینانه بر برون ­سپاری منابع انسانی تأثیر مثبت و معنادار داشت و فرهنگ فرصت­ طلبانه نیز تأثیر مثبت و معناداری بر برون‌سپاری منابع انسانی داشت. نتایج پژوهش اثر مثبت و معنادار برون ­سپاری منابع انسانی بر مزیت رقابتی را تأیید کرد. برون­ سپاری منابع انسانی ارتباط میان گرایش کارآفرینانه و مزیت رقابتی را میانجی‌گری نمی­کند، ولی ارتباط میان فرهنگ فرصت­ طلبانه و مزیت رقابتی را میانجی­ گری می­کند؛ باوجوداین، سرمایة انسانی استراتژیک ارتباط بین برون­سپاری منابع انسانی و مزیت رقابتی را تعدیل می‌کند.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

The Role of Entrepreneurial Orientation, Opportunistic Culture and Human Resources Outsourcing in Gaining Competitive Advantage in Cross Sports Company

نویسندگان English

  • Hossein Damghanian 1
  • Mohammad Keshavarz 2
1 Associate Professor of Public Administration- Organizational Behavior, Faculty of Economics, Management and Administrative Sciences, University of Semnan, Semnan, Iran
2 Ph.D. Student of Administrative Management-Organizational Behavior, Faculty of Economics, Management and Administrative Sciences, University of Semnan, Semnan, Iran
چکیده English

The purpose of this study was to investigate the relationship between entrepreneurial orientation, opportunistic culture and the outsourcing of human resources with competitive advantage while investigating the moderator effect of human capital. The purpose of this study is descriptive and survey method. The statistical population in this study was 115 employees of Cross Sports Company who were selected by convenience sampling method. To analyze the data, partial least squares and Smart PLS-2 software were used. To assess the validity of the convergent validity, for the fitting reliability, Cronbach's alpha was used and its coefficient for all research structures was more than 0.7. The findings show that entrepreneurial orientation has a positive and significant effect on human resource outsourcing. Opportunistic culture also has a positive and significant effect on human resource outsourcing. The results of the research confirmed the positive and significant effect of outsourcing human resources on competitive advantage. HR outsourcing does not mediate the relationship between entrepreneurial orientation and competitive advantage, but mediates the relationship between opportunistic culture and competitive advantage. Nevertheless, human capital moderates the link between outsourcing of human resources and competitive advantage.

کلیدواژه‌ها English

  • Entrepreneurial Orientation
  • Opportunistic Culture
  • Human Resources Outsourcing
  • Competitive Advantage
  • Human Capital
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مطالعات مدیریت ورزشی
دوره 12، شماره 62
مهر و آبان 1399
مهر و آبان 1399
صفحه 87-110

  • تاریخ دریافت 16 شهریور 1398
  • تاریخ بازنگری 29 بهمن 1398
  • تاریخ پذیرش 07 اسفند 1398

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