Sport Management Studies

The Role of Entrepreneurial Orientation, Opportunistic Culture and Human Resources Outsourcing in Gaining Competitive Advantage in Cross Sports Company

Document Type : Research Paper

Authors

1 Associate Professor of Public Administration- Organizational Behavior, Faculty of Economics, Management and Administrative Sciences, University of Semnan, Semnan, Iran

2 Ph.D. Student of Administrative Management-Organizational Behavior, Faculty of Economics, Management and Administrative Sciences, University of Semnan, Semnan, Iran

Abstract
The purpose of this study was to investigate the relationship between entrepreneurial orientation, opportunistic culture and the outsourcing of human resources with competitive advantage while investigating the moderator effect of human capital. The purpose of this study is descriptive and survey method. The statistical population in this study was 115 employees of Cross Sports Company who were selected by convenience sampling method. To analyze the data, partial least squares and Smart PLS-2 software were used. To assess the validity of the convergent validity, for the fitting reliability, Cronbach's alpha was used and its coefficient for all research structures was more than 0.7. The findings show that entrepreneurial orientation has a positive and significant effect on human resource outsourcing. Opportunistic culture also has a positive and significant effect on human resource outsourcing. The results of the research confirmed the positive and significant effect of outsourcing human resources on competitive advantage. HR outsourcing does not mediate the relationship between entrepreneurial orientation and competitive advantage, but mediates the relationship between opportunistic culture and competitive advantage. Nevertheless, human capital moderates the link between outsourcing of human resources and competitive advantage.

Keywords

Main Subjects

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Sport Management Studies
Volume 12, Issue 62
October & November
September and October 2020
Pages 87-110

  • Receive Date 07 September 2019
  • Revise Date 18 February 2020
  • Accept Date 26 February 2020

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