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شناسایی ابعاد مسئولیت‌ اجتماعی ورزشکاران مشهور

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی‌ارشد مدیریت ورزشی، دانشگاه علامه طباطبائی، تهران

2 دانشیار مدیریت ورزشی، دانشگاه علامه طباطبائی، تهران

چکیده

هدف از انجام پژوهش حاضر شناسایی ابعاد مسئولیت­ اجتماعی ورزشکاران مشهور بود. این پژوهش به شیوة کیفی و با رویکرد زمینه­یابی (ازنوع مقطعی) انجام شد که ازلحاظ هدف، کاربردی و با ماهیت اکتشافی بود. جامعة آماری این پژوهش صاحب‌نظران در حیطة مسئولیت اجتماعی در ورزش، در سه گروه علمی، اجرایی و ورزشی بودند. دسترسی به نمونه­های پژوهش به شیوة نمونه‌گیری هدفمند بود که پس از اجرای مصاحبه با 12 نفر اشباع نظری صورت گرفت. این افراد اعضای هیئت‌علمی رشتة علوم اجتماعی (دو نفر)، اعضای هیئت‌علمی رشته مدیریت ورزشی (پنج نفر)، مدیران ورزشی مطلع (دو نفر) و ورزشکاران مشهور (سه نفر) بودند. برای تحلیل داده­ها از روش کدگذاری در سه مرحلة کدگذاری باز، کدگذاری محوری و کدگذاری انتخابی استفاده شد. از تجزیه‌وتحلیل داده­های کیفی 100 کد اولیه به‌دست آمد که در 18 مقولة فرعی قرار گرفتند. درنهایت، هشت مقولة اصلی شامل مسئولیت سیاسی، اقتصادی، قانونی، اجتماعی، بشردوستی، زیست‌محیطی، رسانه­ای-خبری و آموزشی-ورزشی شناسایی شدند. از نتایج حاصل می­توان برای تکمیل مبانی نظری مسئولیت اجتماعی در ورزش سود برد. همچنین، توصیه می­شود سازمان­های ذی‌ربط اقدام‌های لازم را برای بسط و اشاعة این مسئولیت­ها دربین ورزشکاران، باشگاه­ها و همة سازمان­های مرتبط انجام دهند.

کلیدواژه‌ها

عنوان مقاله [English]

Identification Dimension of Social Responsibility of Celebrities Athletes

نویسندگان [English]

  • Salman Alavi 1
  • Farzad Ghafori 2
  • Habib Honari 2

1 M.Sc. of Sport Management, Allameh Tabataba'i University, Tehran

2 Associate Professor of Sport Management, Allameh Tabataba'i University, Tehran

چکیده [English]

The purpose of this study was to identify dimension of social responsibility of Celebrity athletes. This research was done with qualitative way and with a survey approach (cross-sectional), which in terms of purpose, was applied and in terms of Nature, was exploratory. The population was composed of all experts in the field of social responsibility in sport, in three academic, executive and sports groups. Access to subjects were selected in a purposive sampling method, Interviewed with 12 people. These people included faculty members in the social sciences (2 people), and sports management (5 people), knowledgeable sport Managers (2 people) and Celebrity athletes (3 people). Data analysis was done by open, axial and selective coding. From the analysis of qualitative data, 100 primary codes were obtained that were classified in 18 subsidiary categories. Finally, were identified eight major categories of political, economic, legal, social, philanthropic, environmental, MediaNews and educational Sports.  Results can be used to complete the theoretical foundations of social responsibility in sport. Also, recommended the relevant organizations carry out the necessary measures to extend these responsibilities among athletes, clubs and all relevant organizations.

کلیدواژه‌ها [English]

  • Ethic
  • Philanthropy
  • Social Responsibility
  • Celebrity Athletes
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مطالعات مدیریت ورزشی
دوره 12، شماره 59
فروردین و اردیبهشت 1399
فروردین و اردیبهشت 1399
صفحه 153-176
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سابقه مقاله
  • تاریخ دریافت: 08 مرداد 1397
  • تاریخ بازنگری: 08 آبان 1397
  • تاریخ پذیرش: 28 آبان 1397
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