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Identification Dimension of Social Responsibility of Celebrities Athletes

Document Type : Research Paper

Authors

1 M.Sc. of Sport Management, Allameh Tabataba'i University, Tehran

2 Associate Professor of Sport Management, Allameh Tabataba'i University, Tehran

Abstract

The purpose of this study was to identify dimension of social responsibility of Celebrity athletes. This research was done with qualitative way and with a survey approach (cross-sectional), which in terms of purpose, was applied and in terms of Nature, was exploratory. The population was composed of all experts in the field of social responsibility in sport, in three academic, executive and sports groups. Access to subjects were selected in a purposive sampling method, Interviewed with 12 people. These people included faculty members in the social sciences (2 people), and sports management (5 people), knowledgeable sport Managers (2 people) and Celebrity athletes (3 people). Data analysis was done by open, axial and selective coding. From the analysis of qualitative data, 100 primary codes were obtained that were classified in 18 subsidiary categories. Finally, were identified eight major categories of political, economic, legal, social, philanthropic, environmental, MediaNews and educational Sports.  Results can be used to complete the theoretical foundations of social responsibility in sport. Also, recommended the relevant organizations carry out the necessary measures to extend these responsibilities among athletes, clubs and all relevant organizations.

Keywords

References
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Sport Management Studies
Volume 12, Issue 59
March and April 2020
Pages 153-176
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History
  • Receive Date: 30 July 2018
  • Revise Date: 30 October 2018
  • Accept Date: 19 November 2018
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