نوع مقاله : مقاله پژوهشی
نویسنده
استادیارمدیریت ورزشی، واحد سنندج، دانشگاه آزاد اسلامی، سنندج، ایران
چکیده
مدیریت زنجیرة تأمین، مدیریت فرایند کامل تهیة کالا و خدمات برای مصرف‌کنندة نهایی است. امروزه، فضای رقابتی جهانی و رقابت تنگاتنگ برای تداوم حیات و داشتن سهم بیشتر از بازار، باعث ایجاد فضای پیچیده و بسیار سختی برای تصمیم‌گیری مدیران شده است. در سالن‌های ورزشی به‌عنوان ارائه‌دهندگان خدمات، عرضة خدمت باکیفیت در طیفی وسیع و با هزینه‌ای پایین است و انجام سریع آن به پیاده‌سازی مدیریت زنجیرة تأمین در باشگاه نیاز دارد؛ امانخستین و مهم‌ترین قدم در این زمینه، شناسایی شاخص‌های مدیریت زنجیرة تأمین خدمات در ورزش است. جامعة آماری این پژوهش 80 نفر از مدیران باشگاه‌ها و هیئت‌های ورزشی استان کردستان بودند که به شیوة تمام‌شمار هدفمند برای شرکت در پژوهش انتخاب شدند. ابزار پژوهش پرسش‌نامة 34 سؤالی مدیریت زنجیرة تأمین براساس مقیاس‌های الرام و همکاران (2004) بود. برای تجزیه‌وتحلیل داده‌ها و رتبه‌بندی شاخص‌ها از روش تصمیم‌گیری چندمعیاره و نرم‌افزار آماری تاپسیس فازی سولور (2013) استفاده شد. نتایج نشان داد که مهم‌ترین شاخص‌ها به‌ترتیب رضایت مشتریان، جذب حامی مالی و ظرفیت ارائة خدمات و کم‌اهمیت‌ترین شاخص‌ها ازنظر مدیران، ارزیابی تأمین‌کنندگان بودند. اجرای بهینة مدیریت زنجیرة تأمین خدمات در باشگاه‌ه اسبب افزایش بهره‌وری، ارزش‌افزایی و رضایت مشتریان، ارتقای سرویس‌دهی، افزایش کارایی و اثربخشی، افزایش گردش مالی و چابکی مدیریت می‌شود.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Prioritizing Supply Chain Management Indicators in Sport
نویسنده [English]
- Mozafar Yektayar
Assistant Professor of Sport Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
چکیده [English]
Supply chain management involves management of the complete process of providing goods and services for the final consumer. Today, the competitive global environment and the need to increase market share have complicated the decision-making process for managers of sports clubs. As service providers, sports clubs supplying a wide range of quality services quickly and at a low cost require the implementation of supply chain management. Optimal supply chain management services at sports clubs can be used effectively to increase productivity, value creation and customer satisfaction, upgrade service, increase efficiency, effectiveness, and turnover, and promote goal orientation and agility in supply chain management in sports. The first and most important step in this regard is identifying relevant supply chain management indicators. The current study examined a sample population consisting of 80 managers of the sports clubs in Kurdistan Province, who were selected based on criterion sampling. The research tool was a 34-question supply chain management questionnaire based on the scale developed by Ellram et al. (2004). In order to analyze the data and rank the indices, a multi criteria decision-making method was used in conjunction with the FUZZY TOPSIS Solver 2013 statistical software. The most important indicators included customer satisfaction, sponsor attraction, and service delivery capability; least important was the evaluation of suppliers.
کلیدواژه‌ها [English]
- Services Supply Chain Management
- Multi-criteria decision
- Sport Clubs of Kurdistan Province
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