Document Type : Research Paper
Author
Assistant Professor of Sport Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
Abstract
Supply chain management involves management of the complete process of providing goods and services for the final consumer. Today, the competitive global environment and the need to increase market share have complicated the decision-making process for managers of sports clubs. As service providers, sports clubs supplying a wide range of quality services quickly and at a low cost require the implementation of supply chain management. Optimal supply chain management services at sports clubs can be used effectively to increase productivity, value creation and customer satisfaction, upgrade service, increase efficiency, effectiveness, and turnover, and promote goal orientation and agility in supply chain management in sports. The first and most important step in this regard is identifying relevant supply chain management indicators. The current study examined a sample population consisting of 80 managers of the sports clubs in Kurdistan Province, who were selected based on criterion sampling. The research tool was a 34-question supply chain management questionnaire based on the scale developed by Ellram et al. (2004). In order to analyze the data and rank the indices, a multi criteria decision-making method was used in conjunction with the FUZZY TOPSIS Solver 2013 statistical software. The most important indicators included customer satisfaction, sponsor attraction, and service delivery capability; least important was the evaluation of suppliers.
Keywords
Main Subjects
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6. Botchkarev, A., & Andru, P. (2011). A return on investment as a metric for evaluating information systems: Taxonomy and application. Interdisciplinary Journal of Information, Knowledge and Management, 6, 245-268.
7. Brignall, T. J., Fitzgerald, L., Johnston, R., & Silvestro, R. (1991). Performance measurement in service businesses. ProQuest, 69(10), 34-36.
8. Chen C T. (2000(. Extensions of the TOPSIS for group decision-making under fuzzy environment. Fuzzy sets and systems; 114(1): 1–9.
9. Cho, D. W., Lee, Y. H., Ahn, S. H., & Hwang, M. K. (2012). A framework for measuring the performance of service supply chain. Computers & Industrial Engineering, 62, 801–818.
10. Chopra, S., & Meindl, P. (2004). Supply chain management: Strategy, planning, and operation (3rd ed.). New Jersey: Upper Saddle River, Pearson-Prentice Hall.
11. Crosby, P. H. (2004). Quality without tears: Art of hasher free management. New Yor: McHill.
12. Ellram, L., Tate, W., & Billington, C. (2004). Understanding and managing the services supply chain. Journal of Supply Chain Management, 40(4), 17–32.
13. Ghaffari Touran, H. (2008). Supplier relationship management system (SRM): A new approach to purchasing and procurement management. Paper Presented at the 1st International Conference on Purchasing and Procurement Management, Tehran. (Persian).
14. Ghezelsefloo, H., & Seifari, M. Designing of SEM model of sport spectator’s future intention attendance in world volleyball’s League in terms of priority in service quality and satisfaction. Sport Management Studies, 9(43), 17-38. (Persian).
15. Haghighi Kaffash, A., & Akbari, M. (2011). The priority of effective factors on customer's loyalty with using of ECSI model. Journal of Marketing Management, 10, 95-118. (Persian).
16. Hak Lee, J., DuckKim, H., JaeKo Y., & Sagas, M. (2011). The influence of service quality on satisfaction and intention: A gender segmentation strategy. Sport Management Review, Volume 14, Issue 1, Pages, 54-63
17. Hemati, M., & Asian, S. (2008). Provides a new approach to balanced scorecard using fuzzy TOPSIS. Journal of Industrial Management, (5),69-88. (Persian).
18. Henseler, J., & Chin, W. (2014). A comparision of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling. Structural Equation Modeling, 17(1), 82-109.
19. Hickman, T. M., Lawrence, K. E., & Ward, J. C. (2005). A social identities perspective on the effects of corporate sport sponsorship on employees. Sport Marketing Quarterly, 14(3), 148- 157.
20. Jamaat, KH., & Ehsani, M. (2010). Direct and indirect goals of sponsoring sports in Iran. Journal of Sport Management Studies, 3(10), 57-72. (Persian).
21. Johnston, R., & Glark, G. (2008). Service operations and management (3rd ed.). Prentice Hall. Harlow.
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24. Moharramzadeh, M., Kashef, S. M., & Khodamoradpoor, M. (2016). Confirmatory factor analysis of customer experience questionnaire in sport. Sport Management Studies, 8(38), 107-26. (Persian).
25. Mostaghimi, M. R., Ramezanian, M. R., & Esmaeilzadeh M. (2015). Identification and prioritization of criteria for evaluation supply chain performance. Journal of Industrial Management, 7(1), 151-174. (Persian).
26. Naseri Plangard, V., Sadeghi Boroujerdi, S., & Yousefi, B. (2016). The impact of the quality of services provided on the loyalty of gymnastic club customers based on the servqual model. Paper presented at the First National Conference on Sport Science Developments in the Field of Health, Ghazvin. (Persian).
27. Önüt, S., Kara, S. S., & Elif, E. (2009). Long term supplier selection using a combined fuzzy MCDM approach: A case study for a telecommunication company. Journal of Expert Systems with Applications. 36(2), 3887-3895.
28. Parasuraman, A., Zeithaml V., & Malhotra A. (2005). SERVQUAL: A multiple item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233.
29. Patnayakuni, R., Rai, A., & Seth, N. (2006). Relational antecedents of information flow integration for supply chain coordination. Management Information Systems, 23(1), 13–49.
30. Roy, D., & Cornwell, B. (2004). The effect of consumer knowledge on responses to event sponsorship. Psychology and Marketing, 21, 185-207.
31. Saeidi, R., Hosseini, E. S., & Farzam, F. (2016). The relationship of service quality to the customer's satisfaction and loyalty in women's sport clubs: Case of Mazandaran province. Journal of Sport Management and Acton Behaviour, 11(22), 29-38. (Persian).
32. Sajjad, S. N., Mahmoodi, A., Goodarzi, M., & Mizani, M. (2011). Comparison of the quality of services provided at sports clubs (fitness and fitness) state and private city of Tehran from the perspective of customers. Sport Management and Motor Science Research, 1, 33-48. (Persian).
33. Sampson, S. E., & Froehle, C. M. (2006). Foundations and implications of a proposed unified services theory. Production and Operations Management, 15(2), 329-343.
34. Schneider B, W. S. (2005). Service quality: Research perspectives, managing service quality: An International Journal, 15(2), 209-210.
35. Tabatabaiyan, F. S., Rezaei Khohan, S., & Javadian Sarraf, N. (2008). Assessing the expectations of customers about the quality of services provided to Mashhad women's fitness centers. Paper presented at the 6th International Congress on Physical Education and Sport Sciences, Tehran.
36. Tracey, M., Lim, J. S., & Vonderembse, M. A. (2005). The impact of supply chain management capabilities on business performance. Supply Chain Management: An International Journal, 10(3), 179-191.
37. Yazdi, H. A., Hamidi, M., Sajjadi, S. N., & Khabiri, M. (2014). The analysis of service quality football premier League based on SERVQUAL. Sport Management Studies, 6(25), 15-38. (Persian).
38. Yeh, C. H., & Deng, H. (2004). A practical approach to fuzzy utilities comparison in fuzzy multi-criteria analysis. International Journal of Approximate Reasoning, 35(2), 179-194.
39. Zeleny, M. (1998). Multiple criteria Decision Making: Eight Concepts of Optiaity , Human Systems Management, vol 17, no. 2, pp. 97-107.
40. Zia, B., & Tooti Far, M. M. (2016). Investigating the role of mediation of corporate image and trust in sports businesses. Journal of Sport Management, 8(4), 619-635. (Persian).
2. Azadan, M., Askarian, F., & Ramezani Nezhad, R. (2012). Investigating ways to attract sponsors in professional football in Iran. Sport Management Studies, 13, 123-136. (Persian).
3. Baltacioglu, T., Ada, E., Kaplan, D. M., Yurt, O., & Kaplan, Y. C. (2007). A new framework for service supply chains. The Service Industries, 27(2), 105-124.
4. Boon-Itt, S., & Pongpanarat, C. (2011). Measuring service supply chain management processes: The application of the Q-sort technique. Journal of Innovation, Management and Technology, 2(3), 217-223.
5. Bosworth, B. P., & Triplett, J. E. (2004). Productivity in the US services sector: New sources of economic growth. Washington, DC: Brookings Institution Press.
6. Botchkarev, A., & Andru, P. (2011). A return on investment as a metric for evaluating information systems: Taxonomy and application. Interdisciplinary Journal of Information, Knowledge and Management, 6, 245-268.
7. Brignall, T. J., Fitzgerald, L., Johnston, R., & Silvestro, R. (1991). Performance measurement in service businesses. ProQuest, 69(10), 34-36.
8. Chen C T. (2000(. Extensions of the TOPSIS for group decision-making under fuzzy environment. Fuzzy sets and systems; 114(1): 1–9.
9. Cho, D. W., Lee, Y. H., Ahn, S. H., & Hwang, M. K. (2012). A framework for measuring the performance of service supply chain. Computers & Industrial Engineering, 62, 801–818.
10. Chopra, S., & Meindl, P. (2004). Supply chain management: Strategy, planning, and operation (3rd ed.). New Jersey: Upper Saddle River, Pearson-Prentice Hall.
11. Crosby, P. H. (2004). Quality without tears: Art of hasher free management. New Yor: McHill.
12. Ellram, L., Tate, W., & Billington, C. (2004). Understanding and managing the services supply chain. Journal of Supply Chain Management, 40(4), 17–32.
13. Ghaffari Touran, H. (2008). Supplier relationship management system (SRM): A new approach to purchasing and procurement management. Paper Presented at the 1st International Conference on Purchasing and Procurement Management, Tehran. (Persian).
14. Ghezelsefloo, H., & Seifari, M. Designing of SEM model of sport spectator’s future intention attendance in world volleyball’s League in terms of priority in service quality and satisfaction. Sport Management Studies, 9(43), 17-38. (Persian).
15. Haghighi Kaffash, A., & Akbari, M. (2011). The priority of effective factors on customer's loyalty with using of ECSI model. Journal of Marketing Management, 10, 95-118. (Persian).
16. Hak Lee, J., DuckKim, H., JaeKo Y., & Sagas, M. (2011). The influence of service quality on satisfaction and intention: A gender segmentation strategy. Sport Management Review, Volume 14, Issue 1, Pages, 54-63
17. Hemati, M., & Asian, S. (2008). Provides a new approach to balanced scorecard using fuzzy TOPSIS. Journal of Industrial Management, (5),69-88. (Persian).
18. Henseler, J., & Chin, W. (2014). A comparision of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling. Structural Equation Modeling, 17(1), 82-109.
19. Hickman, T. M., Lawrence, K. E., & Ward, J. C. (2005). A social identities perspective on the effects of corporate sport sponsorship on employees. Sport Marketing Quarterly, 14(3), 148- 157.
20. Jamaat, KH., & Ehsani, M. (2010). Direct and indirect goals of sponsoring sports in Iran. Journal of Sport Management Studies, 3(10), 57-72. (Persian).
21. Johnston, R., & Glark, G. (2008). Service operations and management (3rd ed.). Prentice Hall. Harlow.
22. Lawshe, C. H. (1975). A quantitative approach to content validity. Personnel Psychology, 28, 563-575.
23. Liu, Y.-Ch. (2008). An analysis service quality, customer satisfaction and customer loyalty of commercial swim clubs in Taiwan. , (Unpublished doctoral dissertation). Hungkuang University Taiwan.
24. Moharramzadeh, M., Kashef, S. M., & Khodamoradpoor, M. (2016). Confirmatory factor analysis of customer experience questionnaire in sport. Sport Management Studies, 8(38), 107-26. (Persian).
25. Mostaghimi, M. R., Ramezanian, M. R., & Esmaeilzadeh M. (2015). Identification and prioritization of criteria for evaluation supply chain performance. Journal of Industrial Management, 7(1), 151-174. (Persian).
26. Naseri Plangard, V., Sadeghi Boroujerdi, S., & Yousefi, B. (2016). The impact of the quality of services provided on the loyalty of gymnastic club customers based on the servqual model. Paper presented at the First National Conference on Sport Science Developments in the Field of Health, Ghazvin. (Persian).
27. Önüt, S., Kara, S. S., & Elif, E. (2009). Long term supplier selection using a combined fuzzy MCDM approach: A case study for a telecommunication company. Journal of Expert Systems with Applications. 36(2), 3887-3895.
28. Parasuraman, A., Zeithaml V., & Malhotra A. (2005). SERVQUAL: A multiple item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233.
29. Patnayakuni, R., Rai, A., & Seth, N. (2006). Relational antecedents of information flow integration for supply chain coordination. Management Information Systems, 23(1), 13–49.
30. Roy, D., & Cornwell, B. (2004). The effect of consumer knowledge on responses to event sponsorship. Psychology and Marketing, 21, 185-207.
31. Saeidi, R., Hosseini, E. S., & Farzam, F. (2016). The relationship of service quality to the customer's satisfaction and loyalty in women's sport clubs: Case of Mazandaran province. Journal of Sport Management and Acton Behaviour, 11(22), 29-38. (Persian).
32. Sajjad, S. N., Mahmoodi, A., Goodarzi, M., & Mizani, M. (2011). Comparison of the quality of services provided at sports clubs (fitness and fitness) state and private city of Tehran from the perspective of customers. Sport Management and Motor Science Research, 1, 33-48. (Persian).
33. Sampson, S. E., & Froehle, C. M. (2006). Foundations and implications of a proposed unified services theory. Production and Operations Management, 15(2), 329-343.
34. Schneider B, W. S. (2005). Service quality: Research perspectives, managing service quality: An International Journal, 15(2), 209-210.
35. Tabatabaiyan, F. S., Rezaei Khohan, S., & Javadian Sarraf, N. (2008). Assessing the expectations of customers about the quality of services provided to Mashhad women's fitness centers. Paper presented at the 6th International Congress on Physical Education and Sport Sciences, Tehran.
36. Tracey, M., Lim, J. S., & Vonderembse, M. A. (2005). The impact of supply chain management capabilities on business performance. Supply Chain Management: An International Journal, 10(3), 179-191.
37. Yazdi, H. A., Hamidi, M., Sajjadi, S. N., & Khabiri, M. (2014). The analysis of service quality football premier League based on SERVQUAL. Sport Management Studies, 6(25), 15-38. (Persian).
38. Yeh, C. H., & Deng, H. (2004). A practical approach to fuzzy utilities comparison in fuzzy multi-criteria analysis. International Journal of Approximate Reasoning, 35(2), 179-194.
39. Zeleny, M. (1998). Multiple criteria Decision Making: Eight Concepts of Optiaity , Human Systems Management, vol 17, no. 2, pp. 97-107.
40. Zia, B., & Tooti Far, M. M. (2016). Investigating the role of mediation of corporate image and trust in sports businesses. Journal of Sport Management, 8(4), 619-635. (Persian).
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