Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Keywords = شخصیت برند
Number of Articles: 4
Instrument validity and presentation of brand personality model International Events: World Cup Freestyle Wrestling
Volume 14, Issue 71, March and April 2022, Pages 357-384
Determination of Sport Sciences Institute' Brand Personality Through Architypes
Volume 12, Issue 61, July and August 2020, Pages 109-128
Utilizing Archetype for Determination of Iran Football Pro League Brand Personality
Volume 11, Issue 54, July and August 2019, Pages 171-190
The Effect of Team Brand Personality on Fans' Brand Preferences and Team Brand Loyalty in Football Pro League of Iran
Volume 11, Issue 53, March and April 2019, Pages 237-256