نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار مدیریت ورزشی دانشگاه اصفهان
2 دانشجوی دکتری مدیریت ورزشی دانشگاه فردوسی مشهد
3 استادیار مدیریت ورزشی دانشگاه اصفهان
چکیده
هدف از پژوهش حاضر، شناخت و ارزیابی موانع خصوصی‌سازی صنعت ورزش فوتبال در ایران با رویکرد منسجم آنالیز چندمعیاره و کپلند براساس نظر خبرگان و آگاه‌نمودن سیاست‌گذاران ورزشی از نقاط قوت و ضعف موانع خصوصی‌سازی در صنعت ورزش فوتبال در ایران بود. این پژوهش از نوع کاربردی بوده و به شیوۀ پیمایشی اجرا گردیده است. تجزیه‌و‌تحلیل داده‌ها نیز در دو سطح توصیفی و استنباطی انجام گرفت. در این پژوهش، در وهلۀ اول موانع خصوصی‌سازی صنعت ورزش فوتبال در ایران شناسایی شد و در ادامه، با استفاده از مدل‌های مختلف تصمیم‌گیری چند‌شاخصه رتبه‌بندی گردید. با توجه به این‌که نتایج حاصل از اجرای مدل‌های فوق در مواردی با یکدیگر همخوانی نداشت، برای رسیدن به یک اجماع کلی از رتبه‌بندی موانع پیش روی خصوصی‌سازی باشگاه‌های صنعت ورزش فوتبال در ایران، از تکنیک ادغامی با عنوان روش کپلند استفاده گردید. نتایج رتبه‌بندی حاصل از تکنیک کپلند نشان می‌دهد که سه مانع اصلی خصوصی‌سازی صنعت ورزش فوتبال در ایران به‌ترتیب عبارت هستند از: عدم برنامه‌ریزی مناسب جهت خصوصی‌سازی، عدم برخورداری صنعت ورزش فوتبال در ایران از حق پخش تلویزیونی و عدم ایجاد زیرساخت‌های مناسب جهت خصوصی‌سازی صنعت ورزش فوتبال در ایران؛ بنابراین، توجه به موانع موجود می‌تواند برای تحقق امر خصوصی‌سازی در صنعت ورزش فوتبال ایران بسیار مفید باشد.
کلیدواژه‌ها
عنوان مقاله [English]
Identifying and Prioritizing Barriers to the Privatization of Soccer Industry in Iran Using Multi-Criteria Analysis and Copeland's Approach
نویسندگان [English]
- Mohamad Soltanhoseini 1
- Seyed Mohamad Javad Razavi 2
- Mahdi Salimi 3
1 Associate Professor of Sport Management, University of Isfahan
2 Ph.D. Student of Sport Management, Ferdowsi University of Mashhad
3 Assistant Professor of Sport Management, University of Isfahan
چکیده [English]
This study aims to recognize and ultimately prioritize barriers to the privatization of soccer industry in Iran using the integrated approach of multi-criteria analysis and Copeland's method. This investigation is also based on the opinions of experts and seeks to inform sport policymakers about strengths and weaknesses of the privatization of soccer industry in Iran as well as the barriers to do so. This research is a survey-based study and follows a practical application. Both descriptive and inferential data analyses were conducted. In this study, barriers to the privatization of soccer industry in Iran were initially identified and then ranked using various models of multi-attribute decision making (MADM). As the results obtained from the above-mentioned models did not conform to each other in some cases, an integrated model called Copeland’s method was used to reach a general consensus in ranking obstacles to the privatization of soccer clubs in Iran. Ranking results obtained from Copeland’s method revealed that the three main barriers to the privatization of soccer industry in Iran were lack of proper planning for privatization, lack of television broadcasting right for soccer industry in Iran, and lack of appropriate infrastructure for privatization of soccer industry in this country. Therefore, paying attention to the existing obstacles can be very useful in the realization of the soccer industry privatization in Iran.
کلیدواژه‌ها [English]
- Iran
- Copeland’s Method
- Privatization Barriers
- Soccer
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