1. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood-Cliff, NJ: Prentice-Hall, 1-221
|
2. Beaton, A., & Funk, D. (2008). An evaluation of theoretical frameworks for studying physically active leisure. Leisure Sciences, 30(1): 1–18.
|
|
3. Budescu, D., & Wallstein, T. (1985). Consistency in interpretation of probabilistic phrases. Organizational Behavior and Human Decision Processes, 36(1): 391-405.
|
|
4. Cialdini, R., Border, R., Thorne, A., Walker, M., Freeman, S., & Sloan, L. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology, 34(1): 366-75.
|
|
5. Cunningham, G., & Kwon, H. (2003). The theory of planned behavior and intentions to attend a sport event. Sport Management Review, 6(2): 127-45.
|
|
6. Eggert, A., & Ulaga, W. (2002). Customer perceived value: A substitute for satisfaction in business markets. Journal of Business & Industrial Marketing, 17(2/3): 107-18.
|
|
7. Fink. J., Trail, G., & Anderson, D. (2002). Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team identification differences. Sport Marketing Quarterly, 11(1): 8-19.
|
|
8. Forsythe, S., & Shi, B. (2003). Consumer patronage and risk perceptions in internet shopping. Journal of Business Research, 56 (11): 867-75.
|
|
9. Guseman, D. S. (1981). Risk perception and risk reduction in consumer services. American Marketing Association, 6(1): 200-4.
|
|
10. Haddock, C. (1993). Managing risks in outdoor activities. Wellington: New Zealand Mountain Safety Council, 11(1): 230-44.
|
|
11. Irvine, W., & Anderson, A. R. (2006). The effect of disaster on peripheral tourism places and the disaffection of prospective visitors. Tourism, security & safety: From theory to practice. Oxford: Butterworth- Heinemann. 9(2): 169-86.
|
|
12. James, J. D., & Trail, G. T. (2008). The relationship between team identification and sport consumption intentions. International Journal of Sport Management, 9(1): 427-440.
|
|
13. Khedmatgozar, H. Hanafizade, P. Kianpor, R. (2011). The role of perceived risk dimentions of bank customers in internet bank accepting in Iran. Iran management science, 20(5): 39–68. (Persian)
|
|
14. Kwon, H. H., Trail, G. T., Anderson, D. F., & Lee, D. (2004). Three-factor model of the Point of Attachment Index (PAI): Parsimony and meaningfulness. Paper Presented at the Meeting of Sport Marketing Association conference, Memphis, Tennessee.480-573
|
|
15. Kwon, H. H., Trail, G. T., & James, J. D. (2007). The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel. Journal of Sport Management, 21(1): 540-54.
|
|
16. Mollahossaini, E. Jabbarzadeh, B. (2012). The impact of risk, value and price consciousness on shopping intention of gray market product. New marketing research, 1(1): 1–22. (Persian)
|
|
17. Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer services. The Service Industries Journal, 13(1): 179-200.
|
|
18. Mullin, B. J., Hardy, S., & Sutton, W. A. (2007). Sport marketing (3rd ed). Champaign, IL: Human Kinetics, 1-387
|
|
19. Murray, D., & Howat, G. (2002). The relationships among service quality, value, satisfaction and future intentions of customers at an Australian sports and leisure center. Sport Management Review, 5(1): 25-43.
|
|
20. Reiche, A., Fuchs, G., & Uriely, N. (2007). Perceived risk and the non-institutionalized tourist role: The case of Israeli student ex-backpackers. Journal of Travel Research, 46(1): 217-26.
|
|
21. Shank, M. D. (2005). Sport marketing: A strategic perspective (3rd ed). Upper Saddle River,NJ: Prentice Hall. 1-321
|
|
22. Söderlund, M. (2006). Measuring customer loyalty with multi-item scales: A case for caution. International Journal of Service Industry Management, 17(1): 76-98.
|
|
23. Zhang, J. J., Pease, D. G., Hui, S. C., & Michaud, T. J. (1995). Variables affecting the spectator decision to attend NBA games. Sport Marketing Quarterly, 4(4): 29-39.
|
|
24. Zhao, H., & Li, Y. (2012). Research on the influence of perceived risk in consumer online purchasing decision. Physics Procedi, 24(1): 1304–10.
|
|
25. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm (4th ed.). New York: McGraw-Hill, 89-94
|
)