Document Type : Research Paper
Authors
Abstract
The purpose of this study was Identify of Strategic alliances in developing sport tourism in Iranian Northern provinces (Mazandaran,Golestan and Guilan). Therefore 118 subjects (20sport management experts, 98 Chairman, assistants and experts of universities, administrations of physical education, cultural heritage and municipalities of three provinces) were selected as the sample. Findings showed that the alliance of knowledge management, investment union, R & D alliance, alliance of management, the structural alliance, respectively have the most importance in developing sport tourism. Totally, making of the Strategic alliances in developing sport tourism, Specially in areas which are vigorous in natural tourist attractions, is important and it shows necessity of special attention to this matter.
Keywords
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