Sport Management Studies

Leveling of empowerment factors Export performance of sports products In order to reach the world-class sports industry With emphasis on export development programs

Document Type : Research Paper

Authors

forogh moammadi 1
Masoumeh Kalateh seifari 2
mohammad hossein razavi 1
hassan farsijani 3

1 university of mazandaran

2 University of mazandaran

3 beheshti university

https://doi.org/10.22089/smrj.2019.7271.2540
Abstract
The purpose of this paper was to identify and level the relationship between the empowerment of export performance and the world-class approach with emphasis on export development programs for sports products through the use of interpretive-structural modeling. The present study is a cross-sectional, developmental-applied study. The approach Glazer and in-depth interviews with 15 experts (economists, managers, sports marketing, industrial management, familiar upscale global manufacturers of products for sport) in the application environment NVIVO10 main factors model has 100 open, 18 election code and 5 code reviews to identify Then, using the interpretive-structural modeling process in the MATLAB2014 software environment, the level and internal relations between the extraction factors were determined and finally, by MICC analysis based on the conductivity and dependence. The results showed that of the 13 levels are at the highest level (Level 1), enabling strategic sports industry and sports industry world-class as the impact of most operating at the lowest level (level 13), program associated with legal compliance areas Different social, economic, and environmental factors were considered as the most influential factors in the development of exports of sports products. . As a result of any plans and actions by managers and sports revenues, in order to advance the empowerment of the export performance of sport products in support of the boom in the production of Iranian sports goods, it is necessary to pay attention to the key role of these factors.

Keywords

export performance
world-class
export development programs
sports products
Subjects
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Sport Management Studies
Volume 14, Issue 74 - Serial Number 74
September and October 2022
Pages 17-52

  • Receive Date 13 April 2019
  • Revise Date 30 September 2019
  • Accept Date 08 October 2019

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