نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشکدۀ علوم ورزشی، دانشگاه ارومیه، ایران
2 استاد مدیریت ورزشی، دانشکدۀ علوم ورزشی، دانشگاه ارومیه، ایران
3 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکدۀ علوم انسانی، دانشگاه مراغه، ایران
چکیده
برگزاری رویدادهای ورزشی می‌تواند تأثیرات مثبت و منفی را به‌صورت کوتاه‌مدت و پایدار بر روی زندگی ساکنان شهر میزبان داشته باشد. پژوهش حاضر به بررسی نقش تأثیرات ادراکی رویداد بر ساکنان شهرهای میزبان با نقش میانجی سرمایۀ اجتماعی پرداخته‌شده است. 778 پرسش‌نامه در قبل و بعد از برگزاری رویداد به‌طور جداگانه بین ساکنان دو شهر میزبان (اردبیل و ارومیه) به‌صورت تصادفی توزیع و جمع‌آوری شد. ابزار پژوهش شامل پرسش‌نامه‌ای 48 سوالی بود که شامل تأثیرات مثبت و منفی ادراکی ساکنان از رویداد (اقتصادی، اجتماعی فرهنگی و محیطی)، سرمایۀ اجتماعی و حمایت ساکنان می‌شد. جهت تحلیل داده‌ها و آزمون فرضیات تحقیق از مدل‌یابی معادلات ساختاری به روش حداقل مربعات جزئی از نرم‌ا فزار اس.پی.اس.اس و اسمارت پی.ال.اس استفاده شد. ضریب تعیین و قدرت پیش بینی تأثیرات ادراکی بر سرمایۀ اجتماعی (در قبل رویداد: 0/268 =R2 و 0/130= Q2 و در بعد آن : 0/422 = R2 و 0/263 = Q2) و همچنین اثر متغیر میانجی بر حمایت ساکنان (در قبل رویداد: 0/163 =R2 و 0/128 =Q2 و در بعد آن: 0/542 = R2 و 0/504 =Q2) بدست آمد؛ بنابراین سرمایۀ اجتماعی می‌تواند درک عمیقی از رابطۀ بین شش دسته تأثیرات ادراکی رویداد و حمایت ساکنان از آن ارائه دهد. به مسئولان برگزاری رویدادهای بزرگ پیشنهاد می‌شود قبل از درخواست میزبانی رویدادهای بزرگ، به‌منظور افزایش سرمایۀ اجتماعی ساکنان و درنتیجه بیشترین حمایت آنان، تأثیرات مثبت ادراکی رویداد بر ساکنان به‌ویژه از لحاظ فرهنگی-اجتماعی تقویت شود و تأثیرات منفی ادراکی به‌ویژه مسائل منفی اقتصادی رویداد تضعیف شود.
کلیدواژه‌ها
عنوان مقاله [English]
The Role of Perceived Impacts towards Hosting the Volleyball Men's Nations League on Residents’ Support Pre and Post the Events with the Mediating Effect of Social Capital
نویسندگان [English]
- Mohsen Khosroshahi 1
- Sayed Mohammad Kashef 2
- Morteza Fattahpour Marandi 3
1 Ph.D. Student in Sport Management, Faculty of Sport Science, University of Urmia, Iran
2 Professor in Sports Management, Faculty of Sport Science, University of Urmia, Iran
3 Assistant Professor in Sports Management, Department of Sports Science, Faculty of Humanities, University of Maragheh, Iran
چکیده [English]
Holding sports events can have positive and negative effects on the lives of the residents in the host city, both in the short term and in the long run. The purpose of this study was to investigate the residents' support for hosting the World Men's Volleyball League pre- and post-event with the mediating role of social capital. The statistical population of this study included the residents of the two host cities, Ardabil and Urmia. 1556 samples (pre-event: 778 & post-event: 778) were randomly collected. The research instrument consisted of a questionnaire with 48 items involving the study’s main variables: perceived impacts, social capital and residents’ support. IBM SPSS (Statistics 23) was used for statistical descriptions, and Partial Least Square (Smart-PLS 3.2.8) path modeling to event analysis the hypothesized research model. The path coefficient from perceived impacts to social capital were significant (pre-event: R2 = 0.268 & Q2 = 0.130; post-event: R2 = 0.422 & Q2=0.263). We also found the mediating effect of social capital on the supports (pre-event: R2 = 0.163 & Q2 = 0.128; post-event: R2 = 0.542 & Q2 =0.504). Therefore, social capital as a mediator offers an understanding of the relationship between the six categories of perceived impacts and residents’ support. Based on the research findings, before bidding for an important sporting event, it is better to plan to strengthen the positive perceived impacts mainly the socio-cultural impacts and weaken the negative perceived impacts, especially, economic impacts in order to gain residents’ support.
کلیدواژه‌ها [English]
- World Men's Volleyball League
- Perceived Impacts
- Social Capital
- Residents’ Support
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