نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
2 استادیار گروه مدیریت ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
3 استادیار گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
4 گروه تربیت بدنی و علوم ورزشی، واحد ایذه، دانشگاه آزاد اسلامی، ایذه، ایران
چکیده
هوادارای یکی از ویژگیهای فرهنگ عامه‌پسند در جوامع صنعتی به شمار میرود که برای توسعة فرهنگ مطلوب هواداری از طریق اتخاذ سیاستها و تعیین ساختارهای مناسب و بسترهای مطلوب، بسترسازیهایی لازم است. پژوهش حاضر با هدف شناسایی پیشرانهای نهادینه‌سازی فرهنگ مطلوب هواداری در فوتبال کشور ایران انجام شد. پژوهش حاضر از لحاظ هدف کاربردی و از نظر ماهیت براساس روش آینده‌پژوهی، تحلیلی و اکتشافی بود. اطلاعات لازم توسط مصاحبه‌های کیفی عمیق نیمه‌ساختاریافته با 23 نفر از اساتید رشته تربیتبدنی دانشگاه، مدیران علمی (آکادمیک) و عملی (مدیران سازمانی) ورزشی، مربیان، داوران و اصحاب رسانه به‌عنوان خبرگان به دست آمد که شامل پنج پیشران و 36 شاخص اصلی بود. براساس این متغیرها، پرسشنامه دلفی طراحی شد و در اختیار 13 نفر از خبرگان مدیریت ورزشی، بازاریابی و رویدادها در سطح کشور برای تأیید گویه های نهایی قرار گرفت. برای تجزیه و تحلیل دادهها از ماتریس 36 در 36 اثرات متقاطع توسط نرم‌افزار میک‌‌مک استفاده شد. بر پایه یافته‌های حاصل از پژوهش، پنج دسته کلی از پیشرانها (تأثیرگذار تا تأثیرپذیر) شامل پیشرانهای اخلاقی، پیشرانهای تشویقی و قانونی، پیشرانهای پرورشی و آموزشی، پیشرانهای زیربنایی و پایه و پیشرانهای رسانههای اجتماعی شناسایی شدند. نهادینه‌سازی فرهنگ هواداری، زمان‌بر است و باید برای آینده آن با توجه به شاخصهای کلیدی مؤثر برنامهریزیهایی کرد تا بتوان فرهنگ مطلوب هواداری ایرانی را با کشورهای پیشرفته هم‌تراز کرد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Identifying the Drivers of Institutionalizing the Desired Culture of Support in Football
نویسندگان [English]
- Farzaneh Hashemi 1
- Amin Khatibi 2
- Zahra Hojabrnia 3
- Amir Nadri 4
1 Ph.D. Student, Department of Physical Education and Sport Science, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
2 Assistant Professor in Sport Management, Shahid Chamran University of Ahvaz, Ahvaz, Iran
3 Assistant Professor, Department of Physical Education and Sport Science, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
4 Assistant Professor, Department of Physical Education and Sport Science, Izeh Branch, Islamic Azad University, Izeh, Iran
چکیده [English]
The fan is one of the characteristics of popular culture in industrial societies; In order to develop the desired culture of advocacy by adopting policies and determining the appropriate structures and desirable contexts, bedrocks are necessary. The purpose of this study is to identify the drivers of institutionalizing the desired culture of support in Iranian football. The present study is applied in terms of purpose and in terms of nature-based on future research, analytical and exploratory methods. The required information was obtained through semi-structured in-depth qualitative interviews with 23 professors of physical education at the university, scientific (academic) and practical (organizational) managers of sports, coaches, referees and members of the media as experts, including 5 drivers and 36 main indicators. Based on these variables, the Delphi questionnaire was designed and provided to 13 experts in sports management, marketing and events across the country to confirm the final items. To analyze the collected data, a matrix of 36 in 36 cross-effects was used by Mick Mac software. Based on the study’s findings, 5 general categories of propellants (effective to affective) including moral propulsion, incentive, and legal propulsion, nurture and educational propulsion, infrastructure and basic propulsion, and media propulsion were identified. Institutionalizing a culture of advocacy is time-consuming and requires planning for its future based on key effective indicators in order to make the desired culture of Iranian support equal to that of developed countries.
کلیدواژه‌ها [English]
- Institutionalization
- Optimal Culture
- Fans
- Futurology
- Propulsion
- Football
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