مطالعات مدیریت ورزشی

طراحی الگوی نوآوری استراتژیک در کسب‌وکارهای ورزشی براساس رویکرد داده‌بنیاد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه تربیت‌بدنی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران

2 دانشیار مدیریت ورزشی، دانشکدۀ علوم ورزشی، دانشگاه اراک، اراک، ایران

3 استادیار مدیریت ورزشی، دانشکدۀ علوم ورزشی، دانشگاه اراک، اراک، ایران

چکیده
هدف این پژوهش، طراحی الگوی نوآوری استراتژیک در کسب‌وکارهای ورزشی با استفاده از نظریه داده‌بنیاد بود. روش پژوهش، تحلیلی بود که بدین‌منظور از روش­شناسی کیفی استفاده شد. استراتژی پژوهش، استفاده از نظریه برخاسته از داده­ ها بود. مشارکت­ کنندگان در پژوهش 16 نفر از استادان مدیریت ورزشی و مدیران ورزشی سازمان­ ها بودند. استراتژی نمونه ­گیری در بخش کیفی، هدفمند و با بیشترین تنوع یا ناهمگونی بود. برای تجزیه و تحلیل داده­ ها از تحلیل محتوای مصاحبه ­ها و کدگذاری استفاده شد. ابزار پژوهش مصاحبۀ باز بود و نتایج برمبنای سه مرحله کدگذاری باز، محوری و گزینشی تحلیل شد. یافته‌ها نشان داد که ارائه ایده­  های نوآورانه، خط‌‌مشی کارآفرینانه و فرصت­ های نوآورانه به‌عنوان عوامل علّی با درنظرگرفتن شرایط زمینه ­ای از قبیل زیرساخت­ های نوآورانه، الگو و طرح­ های کسب‌وکار و شرایط علّی ازجمله عوامل محیطی، قانونی، اقتصادی و حمایتی، بر نوآوری استراتژیک اثرگذار هستند. به نظر می‌رسد عواملی مانند خط‌مشی کارآفرینانه در کنار وجود فرصت­ های نوآورانه و درنتیجه توانایی در ارائه ایده­ های نوآورانه، در کنار وجود زیرساخت­ های نوآوری، وجود فرهنگ نوآورانه در جامعه، قوانین و سایر عوامل محیطی می‌توانند زمینه را برای حرکت کسب‌وکارهای ورزشی به‌سمت‌ نوآوری استراتژیک فراهم کنند.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Designing a Strategic Innovation Model in Sports Business based on Grounded Theory

نویسندگان English

  • Shirin Aghamohammadi 1
  • esfandeyar khosravizadeh 2
  • zeinab Mondalizadeh 3
1 Ph.D. Student, Faculty of Humanity, Borujerd Branch, Islamic Azad University, Borujerd, Iran
2 Associate Professor, Faculty of Sport Sciences, Arak University, Arak, Iran
3 Assistant Professor, Faculty of Sport Sciences, Arak University, Arak, Iran
چکیده English

The purpose of this study was to design a strategic innovation model in sports businesses using the grounded theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use grounded theory. Participants in the study were 16 people including professors of sports management and sports managers of organizations and the sampling strategy was targeted in the qualitative part with maximum diversity or heterogeneity. Interview content and coding were used to analyze the data. The research tool was open interview and the results were analyzed based on three stages of open, axial and selective coding. The findings showed that the presentation of innovative ideas, entrepreneurial policy and innovative opportunities as causal factors by considering contextual conditions such as innovative infrastructure, business model and plans and causal conditions including Environmental, legal, economic and supportive factors affect strategic innovation. It seems that factors such as entrepreneurial policy along with the existence of innovative opportunities and therefore the ability to present innovative ideas, along with the existence of innovation infrastructure, the existence of an innovative culture in society, laws and other environmental factors can pave the way for Provide the movement of sports businesses towards strategic innovation.

کلیدواژه‌ها English

  • Grounded Theory
  • Strategic Innovation
  • Sports Business
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مطالعات مدیریت ورزشی
دوره 14، شماره 71 - شماره پیاپی 71
فروردین و اردیبهشت 1401
صفحه 85-116

  • تاریخ دریافت 10 آذر 1399
  • تاریخ بازنگری 13 اسفند 1399
  • تاریخ پذیرش 24 اسفند 1399

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