نوع مقاله : مقاله پژوهشی
نویسندگان
1 مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه فردوسی، مشهد، ایران
2 دانشگاه فردوسی مشهد
3 دکتری مدیریت ورزشی دانشگاه فردوسی مشهد
4 دانشکده علوم ورزشی دانشگاه تهران
چکیده
پژوهش حاضر با هدف ارائه راهبردهای رقابت پذیری و توسعه باشگاه‌داری حرفه‌ای والیبال پیام مشهد با استفاده از تکنیک متاسوات (یک رویکرد از جزء به کل) انجام گرفته است. پژوهش به صورت آمیخته صورت گرفت. جهت انجام این پژوهش از روش توصیفی ـ تحلیلی استفاده شد و روش گردآوری داده‌ها به صورت اسنادی و پیمایشی می‌باشد. جهت تدوین استراتژی توسعه و تشریح اهداف، منابع، توانایی‌ها و عوامل کلان محیطی از تکنیک تحلیلی Meta SWOT استفاده شد. نمونه آماری در بخش کیفی پژوهش را 15 نفر و در بخش کمی پژوهش 35 نفر از مدیران باشگاه‌ها، مسئولان فدراسیون و هیئت‌های والیبال، مربیان، پیشکسوتان، بازیکنان و اساتید دانشگاهی تشکیل دادند، که به صورت هدفمند و گلوله برفی انتخاب شدند. نتایج نشان داد که نوسانات شدید نرخ ارز، افزایش نرخ تورم، قوانین و مقررات دولتی، توان دستگاه‌های اجرایی، تکنولوژی و فناوری و فرهنگ اجتماعی به عنوان بزرگترین موانع کلان محیطی جهت توسعه باشگاه‌داری حرفه‌ای باشگاه والیبال پیام مشهد محسوب می‌شود. همچنین در بین عوامل موثر بر توسعه باشگاه‌داری حرفه‌ای باشگاه والیبال پیام مشهد به ترتیب جذب حامیان مالی، حضور بخش خصوصی، در اختیار داشتن تجهیزات و امکانات مناسب، حمایت نهادهای دولتی، پوشش رسانه‌ای، در اختیار داشتن کادر فنی و بازیکنان ملی و بین‌المللی، تحقیقات و برنامه‌های توسعه‌ای، داشتن برنامه‌ریزی برای بلیط فروشی، توجه به استعدادیابی و داشتن آکادمی تخصصی، برنامه‌های ارزیابی منسجم و کارآمد از بالاترین تناسب راهبردی برخوردارند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Strategic development of professional volleyball club management in Iran (Case study: Payam Mashhad Volleyball Club)
نویسندگان [English]
- Reza Heydari 1
- mohammad kashtidar 2
- kianoosh shajie 3
- reza rajabi 4
1 sport management, sport science faculty, Ferdowsi university, Mashhad, Iran
2 Ferdowsi university of Mashhad
3 faculty of sport sciences; Ferdaowsi university of Mashhad; Mashhad; Iran.
4 Faculty sport sciences; University of Tehran
چکیده [English]
The purpose of this study was to apply Meta SWOT technique in competitiveness and development of professional volleyball club in Payam Mashhad. The study was mixed. The research method was descriptive-analytical and the data collection method was documentary and survey. Meta SWOT analytical technique was used to formulate the strategy of development and to describe goals, resources, capabilities and macro environmental factors. The statistical sample in the qualitative part of the research consisted of 10 persons and in the quantitative part of the research 35 managers, officials and experts in the field of sport tourism were selected, who were purposefully selected.The results showed that severe exchange rate fluctuations, rising inflation rates, government regulations, power of executive agencies, technology and technology, and social culture are the major environmental barriers to the development of Mashhad Payam Volleyball Professional Club. Also among the factors contributing to the development of professional club memberships include attracting sponsors, the presence of the private sector, the availability of appropriate equipment and facilities, the support of government institutions, media coverage, the availability of technical staff and national and international players, research and development programs, Planning for a ticket, paying attention to talent and having a specialized academy, consistent and efficient appraisal programs have the highest strategic fit. Having the right equipment and facilities, research and development programs, the presence of the private sector, attention to talent, the use of specialized and indigenous human resources, media coverage of volleyball and geographic location should be top priority.
کلیدواژه‌ها [English]
- Competitiveness
- Strategic Planning
- Innovation
- Resources and Capabilities
- Environmental Factors
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