نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد ساری، ساری، ایران
2 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد ساری، ساری، ایران
3 استادیار مدیریت ورزشی، موسسه آموزش عالی غیر دولتی ادیب مازندران، ساری، ایران
چکیده
این پژوهش با هدف طراحی و آزمون مدل ارتقای سیستم بیمة ورزشی در کشور انجام شد. روش پژوهش از نوع توصیفی-همبستگی بود. مدیران، کارشناسان و صاحب نظران حوزة بیمة ورزشی در کشور جامعة آماری پژوهش را تشکیل دادند. نمونة آماری به تعداد قابل کفایت برای مدل‌سازی معادله ساختاری در نرمافزار اسمارت پی.ال.اس. برآورد شد (138 نفر) و به روش نظری (قضاوتی) نمونه گیری شد. ابزار پژوهش پرسشنامة مستخرج از بخش کیفی (اکتشافی نظام‌مند) بود. پژوهش حاوی 15 متغیر و 58 سؤال در مقیاس پنج گزینه‌ای لیکرت بود. روایی پرسشنامه از طریق روایی محتوایی (11 صاحبنظر)، پایایی (آلفای کرونباخ: 87/0) و روایی سازه (برازش مدل) ارزیابی و تأیید شد. برای تحلیل یافته ها از نرمافزار اسمارت پی.ال.اس. نسخة سه استفاده شد. نتایج مدل‌سازی نشان داد که کارآمدسازی مدیریت راهبردی بر روزآمدسازی قوانین، بهینه‌سازی مدیریت مالی،توسعة امکانات، توانمندسازی سرمایة انسانی و ظرفیت‌سازی ارتباطی اثر معنادار داشت (به‌ترتیب با ضرایب 58/0، 62/0، 54/0، 59/0 و 55/0). همچنین ظرفیت‌سازی ارتباطی و توانمندسازی انسانی (به‌ترتیب با ضرایب 60/0 و 25/0) اثر معنا‌داری بر آموزش و فرهنگ‌سازی بیمه داشتند. اثر ارتقای سیستم نظارت بر بهبود حق بیمه و بهبود خسارت بیمه نیز معنادار بود (به‌ترتیب با ضرایب 56/0 و 36/0). درنهایت توسعة دامنة پوشش، ترویج سواد بیمه‌ای وارتقای رضایت مشتریان (به‌ترتیب با ضریب 59/0، 74/0 و 81/0) بر ارتقای ضریب نفوذ بیمة ورزشی اثر معنادار داشتند. به‌صورت‌کلی، براساس یافته های پژوهش میتوان گفت الگوی ارتقای سیستم بیمة ورزشی شامل جریانی نظام‌مند از عوامل ساختاری، قابلیت، فرایندی، عملکردی و پیامدی است.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Modeling the Determining Factors to Improve Sports Insurance System in Iran
نویسندگان [English]
- Horieh Galini 1
- Vahid Shojaee 2
- Mohammad Hami 2
- Bahare Soleymani Tape Sari 3
1 Ph.D. Student of Sport Management, Islamic Azad University, sari Branch. Sari, Iran
2 Assistant Professor of Sport Management, Islamic Azad University, Sari Branch, Sari, Iran
3 Assistant Professor of Sport Management, Adib Mazandaran Institute of Higher Education, Sari, Iran
چکیده [English]
The aim of this research was Designing and testing a model for promotion of sport insurance system in Iran. The research method is descriptive-correlational. Statistical population included managers, experts and experts in sport insurance in the Iran. The statistical sample was estimated sufficiently for structural equation modeling in PLS software (138 persons) and sampled by Theoretical (judgment) method. The research tool was a questionnaire extracted from the qualitative (systematic exploration) part of the research consisting of 15 variables and 58 questions on a 5-point Likert scale. Validity of the questionnaire was assessed by content validity (11 experts), reliability (Cronbach's alpha: 0.87) and construct validity (model fitting). Findings were analyzed by PLS software (version 3). Modeling results showed that strategic management efficiency has significant effect on law updating, financial management optimization, facility development, human capital empowerment and communication capacity building (With coefficients: 0.58, 0.62, 0.54, 0.59 and 0.55). Also, communication capacity building and human empowerment (with coefficients of 0.60 and 0.25) had a significant effect on insurance education and culture. The effect of upgrading the surveillance system on improving insurance premiums and improving insurance damages was also significant (with coefficients: 0.56 and 0.36). Finally, expanding coverage range, promoting insurance literacy and enhancing customer satisfaction (with coefficients of 0.59, 0.74, and 0.81, respectively) had a significant effect on improving the penetration coefficient of sports insurance. Generally, based on the findings of the study it can be said that the model of promotion of the sports insurance system consists of a systematic flow of structural, functional, process, functional and consequential factors.
کلیدواژه‌ها [English]
- Insurance System
- Insurance Management
- Sports Insurance
- Insurance Promotion
- Conceptual Model
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