مطالعات مدیریت ورزشی

مدل توسعة اقتصادی صنعت ورزش با کاربرد شبکه‌های اجتماعی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرمان، کرمان، ایران

2 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرمان، کرمان، ایران

3 استادیار مدیریت ورزشی، دانشگاه فرهنگیان، واحد تهران، تهران، ایران

چکیده
این پژوهش با هدف تدوین مدل توسعة اقتصادی صنعت ورزش با کاربرد شبکه‌های اجتماعی انجام شد. روش پژوهش، ترکیبی اکتشافی دومرحله‌ای از نوع ابزارسازی بود. در بخش کیفی با بهره‌گیری از روش نمونه‌گیری هدفمند و تکنیک اشباع نظری، 16 نفر از خبرگان حوزۀ مدیریت ورزشی برای شناسایی مدل توسعۀ اقتصادی صنعت ورزش با کاربرد شبکه‌های اجتماعی انتخاب شدند و با آن‌ها مصاحبه شد . جامعة آماری همۀ اعضای هیئت‌علمی دانشکده‌ها و گروه‌های تربیت‌بدنی و علوم ورزشی دانشکده‌های سراسری بودند که طبق آخرین آمار، 38 مرکز آموزشی (دانشگاه دولتی) بود. جامعة آماری این پژوهش 369 نفر بود که براساس فرمول کوکران، 189 نفر از آن‌ها با استفاده از روش نمونه‌گیری تصادفی به‌عنوان نمونۀ آماری انتخاب شدند.  ابزار استفاده‌شده در بخش کمّی، مقیاس محقق‌ساخته براساس شبکۀ تئوری داده‌بنیاد بخش کیفی بود. برای تجزیه و تحلیل داده‌ها از آمار توصیفی و مدل معادلات ‌ساختاری برای بررسی برازش مدل پژوهش استفاده شد. نتایج پژوهش در بخش کیفی نشان داد که عامل راهبردی مدل ارزش‌آفرینی چندگانۀ شبکه‌های اجتماعی برای توسعۀ اقتصادی در نظر گرفته شد و در بعد پیامدها، نتایج مورد انتظار مشهود و نامشهود از جانب سازمانی، نهادها و حامیان مدنظر قرار گرفت. در بخش کمی نیز مقدار تی در روش تحلیل مسیر مربوطه هر عامل تأثیر معناداری دارد و تمامی چارچوب مدل توسعة اقتصادی صنعت ورزش با کاربرد شبکه‌های اجتماعی تأیید شد. همچنین نتایج نشان داد که مدل پژوهش از برازش مناسبی برخوردار بود.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Model of Economic Development of Sport Industry Using Social Networks

نویسندگان English

  • Najmeh Hedari 1
  • Mina Hakakzadeh 2
  • Mohsen Manochehri nejad 3
1 Ph.D. Student of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran
2 Assistant Professor of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran
3 Assistant Professor of Sport Management, Farhangian University, Tehran Branch, Tehran, Iran
چکیده English

The purpose of this study was to develop a framework for economic development model of sport industry using social networks. The research method was a two-stage instrumental exploratory combination.  In the qualitative section, 16 experts in the field of sport management (selected for identifying the economic development model of the sports industry using social networks) were interviewed. The tool used for identifying the factors of the economic development model of the sports industry using social networks, was semi-structured interviews with focus groups (and document studies) to evaluate validity and reliability of the study. In the quantitative part, the research method was descriptive-survey. The study population was all faculty members of the colleges and departments of physical education and sport science in the colleges of the country. According to the latest statistics, there are 38 educational centers with a population of 369, 189 of whom were selected by random sampling based on Cochran formula. The instrument used in the quantitative section was a researcher-made scale based on the qualitative sector-based data theory network. Face validity was assessed by ten sport management professors, and the content validity of the questionnaire was used by Carcass model (CVR=0.86) which content validity was confirmed. Convergent validity, combined reliability and Cronbach's alpha were used. Descriptive statistics and structural equation modeling were used to analyze the data. The results of the qualitative research showed that the strategic factor of the model is multiple value creation of social networks for economic development, and in terms of outcomes, expected and intangible results from organizations, institutions and sponsors were considered. In addition, in the quantitative part, the relevant t-values of each factor have a significant impact, and the whole framework of the economic development model of the sports industry has been endorsed by the use of social networks. The results also showed that the research model has a good fit.

کلیدواژه‌ها English

  • Development
  • Economics
  • Social Networks
  • Sport
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مطالعات مدیریت ورزشی
دوره 13، شماره 68
مهر و آبان 1400
صفحه 30-63

  • تاریخ دریافت 09 اسفند 1398
  • تاریخ بازنگری 23 فروردین 1399
  • تاریخ پذیرش 17 اردیبهشت 1399

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