Sport Management Studies

Model of Economic Development of Sport Industry Using Social Networks

Document Type : Research Paper

Authors

1 Ph.D. Student of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran

2 Assistant Professor of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran

3 Assistant Professor of Sport Management, Farhangian University, Tehran Branch, Tehran, Iran

Abstract
The purpose of this study was to develop a framework for economic development model of sport industry using social networks. The research method was a two-stage instrumental exploratory combination.  In the qualitative section, 16 experts in the field of sport management (selected for identifying the economic development model of the sports industry using social networks) were interviewed. The tool used for identifying the factors of the economic development model of the sports industry using social networks, was semi-structured interviews with focus groups (and document studies) to evaluate validity and reliability of the study. In the quantitative part, the research method was descriptive-survey. The study population was all faculty members of the colleges and departments of physical education and sport science in the colleges of the country. According to the latest statistics, there are 38 educational centers with a population of 369, 189 of whom were selected by random sampling based on Cochran formula. The instrument used in the quantitative section was a researcher-made scale based on the qualitative sector-based data theory network. Face validity was assessed by ten sport management professors, and the content validity of the questionnaire was used by Carcass model (CVR=0.86) which content validity was confirmed. Convergent validity, combined reliability and Cronbach's alpha were used. Descriptive statistics and structural equation modeling were used to analyze the data. The results of the qualitative research showed that the strategic factor of the model is multiple value creation of social networks for economic development, and in terms of outcomes, expected and intangible results from organizations, institutions and sponsors were considered. In addition, in the quantitative part, the relevant t-values of each factor have a significant impact, and the whole framework of the economic development model of the sports industry has been endorsed by the use of social networks. The results also showed that the research model has a good fit.

Keywords

Main Subjects

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Sport Management Studies
Volume 13, Issue 68
September and October 2021
Pages 30-63

  • Receive Date 28 February 2020
  • Revise Date 11 April 2020
  • Accept Date 06 May 2020

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