نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
2 استاد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
3 دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
4 دانشجوی کارشناسی‌ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
چکیده
با اینکه در سال های اخیر پیشرفت های محسوسی در ورزش زنان رخ داده است، هنوز این بخش از ورزش کشور با موانعی روبه روست؛ بنابراین، این پژوهش با هدف شناسایی موانع و راهکارهای توسعة منابع مالی ورزش زنان انجام شد. این پژوهش از نظر هدف، کاربردی و از لحاظ نحوة گردآوری داده ها از نوع آمیختة اکتشافی (کیفی-کمّی) بود که به شکل میدانی انجام شد. جامعة آماری این پژوهش متخصصان آگاه به ورزش زنان بودند. در بخش کیفی 15 مصاحبة کیفی عمیق و نیمه‌ساختاریافته اجرا شد و مصاحبه ها تا مرحلة اشباع نظری ادامه یافت. برمبنای مصاحبه های انجام‌شده، پرسشنامه ای تهیه شد و پس از اعتباریابی، در بین نمونة آماری توزیع شد. در بخش کمّی نیز از روش نمونه گیری هدفمند و دردسترس استفاده شد. برای تجزیه‌وتحلیل داده ها از آزمون های آمار توصیفی، تحلیل عاملی اکتشافی و تحلیل عاملی تأییدی استفاده شد. براساس یافته های این پژوهش، چهار مانع برای توسعة منابع مالی یافت شد که عبارت‌اند از: موانع ساختاری، مدیریتی، فرهنگی-اجتماعی و سیاسی-حقوقی. با توجه به موانع شناسایی‌شده راهکارهایی برای توسعة ورزش زنان ارائه شده است که برخی از آنها عبارت‌اند از: درنظرگرفتن معافیت‌های مالیاتی یا تسهیلاتی برای حامیان مالی ورزش زنان، تلاش برای ارتقای سطح رقابت های ورزشی زنان، پخش مسابقات ورزشی زنان از سیما و نظارت بر حسن اجرای قوانین موجود و تعیین معیارهایی برای سنجش پایبندی به این قوانین. زیرا، اصلاح و وضع قوانین جدید بدون وجود ضمانت اجرایی از کارآمدی لازم برخوردار نخواهد بود.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The Obstacles and Solutions for the Development of Women's Sports Financial Resources in Iran
نویسندگان [English]
- Amin Khatibi 1
- Sedighe Heydari Nejhad 2
- Seiede Nahid Shetab Booshehri 3
- Elham Hashemi 4
1 Assistant Professor of Sport Management, Sport Sciences Faculty, Shahid Chamran University of Ahvaz, Ahvaz, Iran
2 Professor of Sport Management, Sport Sciences Faculty, Shahid Chamran University of Ahvaz, Ahvaz, Iran
3 Associate Professor of Sport Management, Sport Sciences Faculty, Shahid Chamran University of Ahvaz, Ahvaz, Iran
4 M.Sc. Student of Sport Management, Sport Sciences Faculty, Shahid Chamran University of Ahvaz, Ahvaz, Iran
چکیده [English]
Despite the developments of the Iranian women’s sports within recent years, further advancements within this sector still face certain barriers. The purpose of this research was to identify the obstacles to the financial development of the women’s sport in Iran, and to propose solutions thereto. The research was conducted within the context of applied studies, and the data were collected in an exploratory mix (qualitative-quantitative) through field methodology. The statistical population of this research included experts in the field of womens’sports. In the qualitative stage, deep and semi-structured interviews were conducted and the interviews continued until the theoretical saturation stage (n=15). Based on the results of the interviews, a questionnaire was developed, validated and distributed amongst the subjects. In the qualitative stage, the sampling was performed based on the targeted and accessibility method (n=198). Descriptive statistics, exploratory factor analysis, and confirmatory factor analysis were used to analyze the data. Based on the findings of this research, four obstacles to the development of financial resources of women’s sport were identified which included: structural, managerial, sociocultural, political-legal. Accordingly, various solutions were proposed to facilitate the development of women’s sport, some of which are presented in the following: offering tax exemptions or facilities to the sponsors of women's sports, raising the level of women's sports competitions, broadcasting women's sports competitions and finally ensuring the proper implementation of the rules and regulations, as amendment of the available laws and set criteria for measuring compliance with these rules. Because the introduction of new regulations without ensuring their proper implementation will not be effective.
کلیدواژه‌ها [English]
- Sponsorship
- Marketing
- Women's Sport
- Financial Resources
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