مطالعات مدیریت ورزشی

ارائة الگوی توسعة کارآفرینی ورزش زنان ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشکده مدیریت و حسابداری، واحد قزوین، دانشگاه آزاد اسلامی قزوین، ایران

2 استادیار مدیریت ورزشی، دانشکده مدیریت و حسابداری، واحد قزوین، دانشگاه آزاد اسلامی قزوین، ایران

چکیده
این پژوهش با هدف ارائة الگوی پارادایمی توسعة کارآفرینی ورزش زنان ایران انجام شد. این پژوهش مبتنی‌بر پارادایم تفسیری-برساختی بود و از لحاظ ماهیت جزو پژوهش‌های اکتشافی-بنیادی بود که با استفاده از رویکرد کیفی و راهبرد گراندد تئوری یا نظریة داده بنیاد انجام شد. خبرگان دانشگاهی، صاحب‌نظران علمی در حوزه‌های کارآفرینی و به‌خصوص کارآفرینی زنان و کارآفرینی ورزشی، اقتصاد و مدیریت ورزشی، مدیران و مالکان کسب‌وکارهای ورزشی و نیز زنان کارآفرین در حوزه‌های گوناگون جامعة آماری پژوهش را تشکیل دادند که 21 نفر از آن‌ها با استفاده از روش نمونه‌گیری هدفمند به‌عنوان اعضای نمونه انتخاب شدند. در این مطالعه برای گردآوری داده‌ها از دو روش کتابخانه‌ای (مرور کتب، مقالات، پایان‌نامه‌ها، اسناد و گزارش‌های رسمی و ...) و میدانی (مصاحبه با اعضای نمونة پژوهش) استفاده شد. تجزیه‌وتحلیل داده‌ها براساس نظریة داده‌بنیاد و در سه گام شامل کدگذاری باز، کدگذاری محوری و مرحلة نظریه‌پردازی یا کدگذاری انتخابی با استفاده از نرم‌افزار ATLAS.ti انجام شد. براساس یافته‌های پژوهش، این موارد شناسایی شد: شرایط علّی (شامل ویژگی‌ها و مهارت‌های شخصیتی، ویژگی‌های کارآفرینانه، عوامل انگیزشی، مهارت‌های مدیریتی، مهارت‌های ارتباطی، توانمندی‌های مالی، توانایی‌های بازاریابی، مهارت‌های فناورانه و فنی-تخصصی، عوامل حمایتی و امکانات و ظرفیت‌ها، تجربه)، عوامل زمینه‌ای (شامل زیرساخت‌ها و بسترها، عوامل قانونی_نهادی، عوامل اقتصادی، زمینة شخصی و عوامل فرهنگی-اجتماعی)، عوامل مداخله‌گر (شامل عوامل جنسیتی، شرایط خانوادگی و فردی و شرایط محیطی)، راهبردها (شامل اقدامات مالی-اقتصادی، اقدامات تشویقی-ترغیبی و حمایتی، اقدامات سیاسی-قانونی و سیاست‌گذاری، آموزش و پژوهش، توسعة توسعة ارتباطات و فناوری) و پیامدهای توسعة کارآفرینی ورزش زنان ایران (شامل پیامدهای اقتصادی، پیامدهای اجتماعی و پیامدهای ورزش و سلامت).

کلیدواژه‌ها

عنوان مقاله English

Presentation of Iranian Women's Sport Entrepreneurship Development Model

نویسندگان English

  • Behnaz Khayyat 1
  • Fariba Mohamadian 2
  • Nima Majedi 2
1 Ph.D. Student in Sport Management, Faculty of Management and Accounting, Qazvin Islamic Azad University
2 Assistant Professor of Sport Management, Faculty of Management and Accounting, Qazvin Islamic Azad University
چکیده English

The purpose of this study is presentation of Iranian women's sport entrepreneurship development model. This research is based on the interpretive-constructive paradigm and in terms of the nature is an exploratory-fundamental research that has been done using qualitative approach and grounded theory. Target population of this study consists of academic experts, scholars in the fields of entrepreneurship (especially women entrepreneurship and sports entrepreneurship), economics, sport management as well as managers and owners of sports businesses as well as women entrepreneurs in different fields that 21 of them were selected as the sample members using purposive sampling method. In this research, two methods of library (browse books, articles, dissertations, official documents and reports, etc.) And field methods (interviews with sample members) have been used for data collection. Finally, data analysis has been done based on grounded theory, in three steps including open coding, axial coding and selective coding or theorizing, using ATLAS.ti software. Research findings lead to identifying causal conditions (including personality traits, entrepreneurial traits, motivational factors, managerial skills, personal skills, communication skills, financial abilities, technological abilities, marketing abilities, athletic abilities, perceptual skills, technical and specialized skills, facilities and capacities, supporting factors, experience, and family characteristics), contextual factors (including infrastructures and contexts, legal factors, economic factors, environmental factors, supportive factors, normative factors, personal context, cultural-social factors, and institutional factors), intervening factors (including gender, family conditions, individual circumstances, and environmental conditions), strategies (including financial-economic measures, incentives measures, policy-making, legal-policy measures, education and research, technology development, communication development and support), and the implications for the development of women's entrepreneurship in Iran (including economic consequences, social consequences, and consequences of sport and health).

کلیدواژه‌ها English

  • Entrepreneurship Development
  • Women Entrepreneurship
  • Sport Entrepreneurship
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مطالعات مدیریت ورزشی
دوره 12، شماره 62
مهر و آبان 1399
مهر و آبان 1399
صفحه 135-164

  • تاریخ دریافت 30 شهریور 1398
  • تاریخ بازنگری 07 اسفند 1398
  • تاریخ پذیرش 21 اسفند 1398

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