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مطالعة موانع مؤثر بر شکل‌گیری لجستیک معکوس در رویدادهای ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی، دانشگاه آزاد اسلامی، واحد شاهرود، شاهرود، ایران

2 استادیار مدیریت ورزشی، گروه تربیت بدنی، دانشگاه آزاداسلامی، واحد شاهرود، شاهرود، ایران

چکیده

پژوهش حاضر با هدف بررسی موانع مؤثر بر شکل­ گیری لجستیک معکوس در رویدادهای ورزشی انجام شده است. این مطالعه از پژوهش‌های آمیخته بود. جامعة آماری در بخش کیفی پژوهش خبرگان حوزة مدیریت ورزشی بودند که دربارة موضوع پژوهش تجربه و آگاهی لازم را داشتند. جامعة آماری در بخش کمّی پژوهش برخی مدیران رویدادهای ورزشی کشور، رؤسای فدراسیون­ های ورزشی فعال در برگزاری رویدادهای ورزشی و برخی اساتید دانشگاهی خبره و آگاه از موضوع پژوهش بودند. ابزارهای پژوهش مصاحبه­ های نیمه‌ساختارمند و پرسشنامة پژوهشگرساخته ­ای بودند که با توجه به اهداف و روش پژوهش طراحی شده بودند. تمامی تجزیه­ و­تحلیل داده­ ها در نرم‌افزارهای اس.پی.اس.اس.، اسمارت پی.ال.اس. و مکس کیودا انجام گرفت. نتایج نشان داد که موانع دانشی، مدیریتی، هماهنگی، تکنولوژیک و قانونی به‌عنوان موانع مؤثر بر شکل ­گیری لجستیک معکوس در رویدادهای ورزشی بودند. درنهایت با استفاده از روش مدل­ سازی ساختاری، مدل مفهومی پژوهش ترسیم شد. مطابق با پژوهش حاضر مشخص شد در میان موانع شناسایی‌شده، مانع قانونی و مدیریتی به‌دلیل برخورداری از اهمیت زیاد، نقش کلیدی در شکل­ گیری سایر موانع برخوردار دارد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Study of Obstacles Affecting the Formation of Reverse Logistics in Sporting Events

نویسندگان [English]

  • Porshat Jafari 1
  • Ali Fahimei Nejad 2
  • Bagher Morsal 2
  • Sayed Mostafa Taybi Sanei 2

1 Ph.D. Student of Sport Managment, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

2 Assistant Professor of Sport Managment, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

چکیده [English]

The purpose of this study was to study of obstacles to the formation of reverse logistics in sporting events. The current research was of a kind. The statistical population of the study included experts in the field of sports management in the qualitative part of the study. The experience and awareness of the research topic were determined. The statistical community in the quantitative research section included some of the country's sports events managers, sport sports federation directors in the sporting events, as well as some well-known academic professors in the subject. The research instrument consisted of semi-structured interviews and a researcher-made questionnaire designed according to the objectives and methodology of the research. The whole process of analyzing the data was done in SPSS, PLS and Maxqda software. The results of this study showed that barriers to knowledge, management, coordination, technology and law were identified as barriers to the formation of reverse logistics in sporting events. Finally, using the structural modeling method of the conceptual model of the research was drawn. According to the present study, it was found that among the identified barriers, legal and managerial barriers, due to their high importance, play a key role in the formation of other barriers.

کلیدواژه‌ها [English]

  • Reverse Logistics
  • Environment
  • Sports Event
  • Supply Chain
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مطالعات مدیریت ورزشی
دوره 12، شماره 62
مهر و آبان 1399
مهر و آبان 1399
صفحه 39-64
فایل ها
سابقه مقاله
  • تاریخ دریافت: 25 خرداد 1398
  • تاریخ بازنگری: 15 دی 1398
  • تاریخ پذیرش: 13 بهمن 1398
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