مدل‌سازی عوامل مؤثر در پذیرش گوشی هوشمند در زمینة خدمات ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت‌بدنی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران

2 استادیار گروه تربیت‌بدنی، دانشگاه آزاد اسلامی واحد یادگار امام خمینی (ره) شهر ری

3 دانشیار مدیریت برنامه‌ریزی در تربیت‌بدنی، دانشگاه شهید چمران اهواز

4 دانشیار روان‌شناسی ورزشی، گروه تربیت‌بدنی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران

چکیده

هدف از انجام پژوهش حاضر، مدل‌سازی عوامل مؤثر در قصد استفاده و نیز استفادة واقعی از گوشی هوشمند برای دسترسی به خدمات ورزشی بود. روش پژوهش، توصیفی-پیمایشی بود. اساتید مدیریت ورزشی کشور و دانشجویان مقطع کارشناسی رشتة تربیت­بدنی و علوم ورزشی دانشگاه‌های آزاد استان خوزستان که حدود 1000 نفر بودند، جامعة آماری پژوهش را تشکیل دادند. نمونة آماری در بخش اول (تعداد = 24) به شیوة هدفمند و گلوله‌برفی و در بخش دوم (تعداد = 660) به شیوة تصادفی انتخاب شد. در جمع­آوری داده­ها از پرسش­نامة پژوهشگر­ساخته استفاده شد. اعتبار پرسش­نامه با روش روایی سازه و پایایی آن با محاسبة ضریب آلفای کرونباخ تأیید شد که این ضریب در تمامی ابعاد بیشتر از 7/0 به­دست آمد. براساس یافته­ها، 7/65 درصد از واریانس قصد استفاده به­وسیلة متغیرهای مستقل بعد ادراکی، فناورانه، فردی، ورزشی و اجتماعی تبیین شد. بعد فناورانه و ادراکی بیشترین و بعد اجتماعی کمترین ضریب اثر را در مدل نشان دادند. به­طورکلی، پذیرش گوشی هوشمند در زمینة ورزش پدیده­ای چندبعدی است که توجه به آن می­تواند به ارائه‌دهندگان خدمات ورزشی در جلب رضایت و وفاداری مشتریان کمک کند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Modeling the Factors Influencing the Intent of Use and Practical Use of Smart Phones in the Field of Sports Services

نویسندگان [English]

  • Negar Salehi Mobarakeh 1
  • Shahram Alam 2
  • Seyedeh Nahid Shetab Boushehri 3
  • Mehdi Zarghami 4
1 Ph.D. Student in Sport Management, Department of Physical Education, Collage of Humanities, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
2 Assistant Professor of Sport Management, Department of physical Education, Collage of Humanities, Yadegar-e-Imam Khomeini (RAH) Shahre-Rey Branch, Islamic Azad University, Tehran, Iran
3 Associate Professor of Sport Management, Shahid Chamran University of Ahvaz
4 Associate Professor of Sport Psychology, Department of Physical Education, Collage of Humanities, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
چکیده [English]

The purpose of this study was modeling the factors affecting the intention to use and practical use of smart phones for accessing to sports services. The research method was descriptive-analytical. The statistical sample was selected amongst the country’s Sport management professors and BA Students in the field of physical education and sport sciences of Azad Universities of Khuzestan Province that included 1000 persons. Statistical sample in the first part (n = 24) was selected by a purposeful and snowball method and in the second part was selected by random method (n = 660). A researcher-made questionnaire was used to collect data. Reliability of the questionnaire was confirmed by construct validity method and its validity was confirmed by calculating the Cronbach's alpha coefficient. This coefficient was obtained in all dimensions above 0.7 According to the findings, 65.7 percent of the variance of intention to use, by independent variables for perceptual, technological, demographic, social and sports aspects was determined. Technological and perceptual dimensions showed the highest and social dimension showed the lowest coefficient of effect in the model. Generally, accepting smart phone in the field of sport is a multi-dimensional phenomenon that paying attention to it can help providers of sport services in satisfying of customers and their loyalty.

کلیدواژه‌ها [English]

  • Students
  • Smartphone
  • Technology Acceptance
  • Exercise
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