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نقش هویت هوادار و اهمیت برنده‌شدن در خوشحالی از ناراحتی دیگران: مطالعة موردی هواداران تیم استقلال

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای تخصصی مدیریت ورزشی، دانشگاه آزاد اسلامی واحد سنندج

2 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی واحد سنندج

چکیده

هدف از انجام پژوهش حاضر، بررسی نقش هویت هوادار و اهمیت برنده‌شدن در خوشحالی از ناراحتی دیگران در هواداران تیم استقلال بود. این مطالعه، پژوهشی توصیفی ازنوع مدل معادلات ساختاری بود که دربین هواداران تیم استقلال انجام شد (تعداد = 450). برای اندازه­گیری متغیرهای پژوهش از پرسش‌نامه­های هویت هوادار (وان و برانسکام، 1993؛ دالاکاس و ملانکن،2012) با چهار سؤال، خوشحالی از ناراحتی دیگران (گربینگ و آندرسون، 1988؛ دالاکاس و فلیپ ملانکن، 2012؛ آنجل و همکاران، 2016) با سه سؤال و اهمیت برنده‌شدن (گربینگ و آندرسون، 1988) با سه سؤال در مقیاس پنج‌ارزشی لیکرت استفاده شد. برای بررسی روایی صوری پرسش‌نامه از نظرهای متخصصان (اساتید مدیریت ورزشی و بازاریابی)، برای بررسی روایی محتوایی از مدل ­لاشه (62/0 = CVR) و برای بررسی روایی­ سازه از تحلیل عاملی تأییدی استفاده شد. برای تحلیل داده­ها از آمار توصیفی و استنباطی (تحلیل عاملی تأییدی و مدل معادلات ساختاری) استفاده شد. یافته­ها نشان داد که هویت هوادار و اهمیت برنده‌شدن بر خوشحالی از ناراحتی دیگران اثر داشتند و مدل پژوهش از برازش مناسبی برخوردار بود. می­توان گفت که هویت هوادار (با تمرکز درون‌گروهی و دوری از سوگیری)، اهمیت برنده‌شدن و خوشحالی از ناراحتی دیگران (با تمرکز برون‌گروهی و دوری از بدنام‌کردن) باید یکدیگر را کامل کنند؛ بنابراین، قدرت روابط مشخص‌شدة (چه مثبت چه منفی) بین آن‌ها، پیامدهای حامی‌گری را افزایش می­دهد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Role of Fan Identity and the Importance of Winning in Relation with Schadenfreude: A Case Study of the Esteghlal Team Fans

نویسندگان [English]

  • Nasim Salehi 1
  • Korosh Veisi 2
  • Khaidan Hatami khaibari 2

1 Ph.D. Student in Sport Management, Sanandaj Branch, Islamic Azad University Sanandaj, Iran

2 Assistance Professor of Sport Management, Sanandaj Branch, Islamic Azad University, Sanandaj

چکیده [English]

The purpose of this study was to investigate the role of the fan identity and the importance of winning with Schadenfreude. Structural equation model of a descriptive study was carried out in the Esteghlal team supporters (n = 450). To determine the variables of the research, fan identity questionnaire (Dalakas & Melanekan, Van & Bronsmek, 1993) with 4 questions, schadenfreude (Dalakas & Melanekan, 2012; Angel & et al, 2016; Grebing & Anderson, 1988) 3 questions and the importance of winning(Grebin & Anderson,1988) with 3 questions on the five values Likert scale. The content validity of the carcass model (CVR = 0.62), the validity of the confirmatory factor analysis was used to assess the face validity of the questionnaire from the opinions of experts (sports management and marketing professors). In order to evaluate the formal validity of the questionnaire, experts' opinions (Professors of sports management and marketing), content validity of the Lavosh model (CVR = 0.62), and structural validity as confirmatory factor analysis were used. For data analysis, descriptive and inferential statistics (CFA and SEM) were used. The findings showed that the fan identity and the importance of winning affected by schadenfreude and the research model have a fitting. Finally, one can say that the fan identity (with intraocular focus and distance), the importance of winning, and schadenfreude (with outsider focus and lack of recognition) must complement each other. Therefore, the strength of the specified relationships (whether positive or negative) between them increases the outcomes of sponsorship.

کلیدواژه‌ها [English]

  • Fan Identity
  • Importance of Winning
  • Schadenfreude
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مطالعات مدیریت ورزشی
دوره 11، شماره 56
مهر و آبان 1398
مهر و آبان 1398
صفحه 79-98
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سابقه مقاله
  • تاریخ دریافت: 06 آبان 1397
  • تاریخ بازنگری: 08 بهمن 1397
  • تاریخ پذیرش: 27 بهمن 1397
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