مطالعات مدیریت ورزشی

تعیین روایی و قابلیت اعتماد ابزار اندازه‌گیری برندسازی رویدادهای ورزشی

نوع مقاله : مقاله پژوهشی

نویسنده

دانشجوی دکتری مدیریت ورزشی، دانشگاه تهران

چکیده
استنتاج در مطالعات، حاصل اندازه‌گیری است واندازه‌گیری به‌وسیلة مقیاس وابزار امکان‌پذیر است؛ بنابراین، ابزاراندازه‌گیری مورد‌اعتماد ودارای اعتبار می‌تواند تضمین‌کنندة استنتاج‌های درست و قابل‌اطمینان باشد؛ براین‌اساس، این پژوهش به اعتبارسنجی پرسش‌نامۀ برندسازی رویدادهای ورزشی بین‌المللی پرداخته است. با استخراج داده‌ها و پالایش آن‌ها، پرسش‌نامه‌ای با 71 سؤال، 22 زیرحیطهو شش حیطه تنظیم شد.برای همة سوال‌ها، شاخص نسبت روایی محتوا ارزیابی شد. تحلیل عاملی اکتشافی برای روایی همگرا و افتراقی و همچنین، تحلیل تأییدی برای تعیین روایی سازه انجام شدند. یافته‌ها نشان داد که تمامی سؤال‌های پرسش‌نامه دارای بار عاملی مناسب بودند و حد نصاب حضور در پرسش‌نامه را کسب کردند؛ بدین‌ترتیب، همگرایی متغیرها در هر عامل و نیز افتراق عامل‌ها تأیید شدند.همچنین، مدل تأییدی اجراشده روایی سازه را تأیید کرد؛ بنابراین، با توجه به نتایج پژوهش می‌توان گفت که پرسش‌نامة یادشده دارای اعتبار است و برای ارزیابی و پژوهش با هدف برندسازی رویدادهای ورزشی مناسب است.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Determining Validity and Reliability of the Tool to Measure Branding of Sport Events

نویسنده English

  • Narges Fasih Mardanloo
Ph.D. Candidate in Sports Management, University of Tehran
چکیده English

Inference in studies is the result of measurement and measurement is possible by scale and instrumentation. Therefore, reliable and valid measurement tools can ensure accurate and reliable conclusions. In this regard, this research has been validated by the International Sporting Events Branding Questionnaire. A questionnaire with 71 questions, 22 sub-domains and 6 domains was arranged by extracting the data and refining them. CVR Index was evaluated for all questions. Exploratory Factor Analysis for Convergent and Differential Validity and Verifiable Analysis for Determining Structural Validity. The findings showed that all questions of the questionnaire had a good correlation and obtained the quorum of attendance in the questionnaire. Thus, the convergence of variables in each factor as well as the differentiation of factors was confirmed. Also, the verified model validated the structure's validity. Therefore, according to the results of the research, it can be noted that the above questionnaire is valid and suitable for evaluation and research for the promotion of sports events.

کلیدواژه‌ها English

  • Branding
  • Sport Event
  • Survey
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مطالعات مدیریت ورزشی
دوره 10، شماره 51
آذر و دی 1397
آذر و دی 1397
صفحه 227-246

  • تاریخ دریافت 25 بهمن 1396
  • تاریخ بازنگری 06 اسفند 1396
  • تاریخ پذیرش 20 خرداد 1397

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