نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی‌ارشد مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
2 استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
3 دانشیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرج، کرج، ایران
چکیده
هدف اصلی این پژوهش، تعیین تأثیر گرایش کارآفرینانه و بازارگرایی بر عملکرد مالی باشگاه‌های ورزشی خصوصی شهر تهران بود. در این پژوهش همبستگی (از نوع مدل‌یابی معادلات ساختاری)، 224 باشگاه ورزشی خصوصی با استفاده از روش تصادفی طبقه‌ای نسبتی، ازبین 513 باشگاه شهر تهران انتخاب شدند و مدیران آن مقیاس گرایش کارآفرینانه (هاگس و مورگان، 2007) و مقیاس بازارگرایی (نارور و اسلاتر، 1990) را تکمیل کردند. داده‌ها با استفاده از ضریب همبستگی پیرسون و مدل‌یابی معادلات ساختاری در سطح اطمینان 95 درصد تحلیل شدند. براساس نتایج، ابعاد و سطح کلی گرایش کارآفرینانه (خطرپذیری، نوآوری، پیشگامی، رقابت تهاجمی، استقلال کاری) و بازارگرایی (مشتری‌مداری، رقیب‌مداری و هماهنگی میان‌وظیفه‌ای)، دارای روابط دوسویة معنادار، مثبت و درحد متوسط تا قوی با عملکرد مالی باشگاه‌های ورزشی خصوصی هستند. گرایش کارآفرینانه به‌صورت مستقیم و غیرمستقیم، از مسیر بازارگرایی اثر معنادار و مثبتی بر عملکرد مالی دارد و گرایش کارآفرینانه و بازارگرایی درمجموع 58 درصد از تغییرات عملکرد مالی را تبیین می‌کنند. طبق یافته‌ها، گرایش کارآفرینانه به‌ویژه گرایش به نوآوری و پیشگامی به‌همراه راهبرد بازارگرایی به‌ویژه مشتری‌مداری می‌تواند عملکرد باشگاه‌های ورزشی خصوصی را ارتقا دهند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Effect of Entrepreneurial Orientation and Market Orientation on Financial Performance of Tehran City's Private Sport Clubs
نویسندگان [English]
- Raziyeh Hajizadeh 1
- Mohsen Bagherian Farah Abadi 2
- Abbas Khodayari 3
1 M.sc. Student of Sport Management, Science and Research Branch, Islamic Azad Uni-versity, Tehran, Iran
2 Assistant Professor of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Associated Professor of Sport Management, Karaj Branch, Islamic Azad University, Karaj, Iran
چکیده [English]
The purpose of this study was to determine the effect of entrepreneurial orientation and market orientation on financial performance of Tehran city's private sport clubs. In this correlational study (structural equation modeling), 224 private sport clubs were selected using relative stratified random sampling method from 513 sport clubs of Tehran city, and their managers completed entrepreneurial orientation scale (Hughes & Morgan, 2007), and market orientation scale (Narver & Slater, 1990). Data were analyzed using Pearson correlation coefficient and structural equation modeling at 95% confidence level. Basis on the results, the dimensions and overall level of entrepreneurial orientation (risk-taking, innovation, proactiveness, competitive aggressiveness, autonomy) and market orientation (customer orientation, competitor orientation, inter-functional coordination) had significant, positive and moderate to strong relationships with the financial performance of private sports clubs. Entrepreneurial orientation directly and indirectly through market orientation had a significant and positive effect on the financial performance, and entrepreneurial orientation and market orientation explain 58% of the variance in financial performance. According to the findings, entrepreneurial orientation, especially the orientation toward innovation and proactiveness, accompany with market orientation, especially customer orientation, can enhance the financial performance of the private sports clubs.
کلیدواژه‌ها [English]
- Organizational Entrepreneurship
- Innovation
- Pioneering
- Customer Orientation
- Private Sport Club
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