مطالعات مدیریت ورزشی

تدوین نقشة راهبرد فدراسیون ورزش دانش‌آموزی با رویکرد کارت امتیازی متوازن

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار مدیریت ورزشی، دانشگاه تهران

2 استادیار مدیریت ورزشی، پردیس بین‌المللی کیش دانشگاه تهران

3 دکتری مدیریت ورزشی ، دانشگاه فرهنگیان

چکیده
هدف این پژوهش، تدوین نقشة راهبردی فدراسیون ورزش دانش‌آموزی کشور با استفاده از کارت امتیازی متوازن بود. روش پژوهش حاضر، بر مبنای فرایند مطالعات راهبردی با استفاده از روش‌های کیفی و کمی بود. جامعة آماری شامل 65 نفر از مدیران و متخصصان آشنا با ورزش دانش‌آموزی بود که تعداد 65 نفر به‌عنوان جامعه و نمونة­ آماری انتخاب شدند و از آن‌ها نظرسنجی شد. اهداف راهبردی فدراسیون در جلسات شورای راهبری مشتمل بر 12 هدف بود که در جدولی ماتریسی به‌صورت پرسش‌نامه تنظیم شد و دراختیار نمونه‌های پژوهش قرار گرفت. برای طراحی نقشة راهبردی از مدل کارت امتیازی متوازن استفاده شد. مدل نهایی، بیانگر چگونگی ارتباط بین اهداف راهبردی و تسهیلگر پیاده‌سازی راهبردها در چهار سطح و چهار منظر رشد و یادگیری، فرایندهای داخلی، بهره‌وری و مشتری است که دارای 27 هدف راهبردی، 27 سنجه و معیار و 77 مورد اقدامات ابتکارات است. می‏توان نتیجه گرفت که مدل ارائه‌شدهبه‌دلیل ارتباط بین چشم‌انداز و راهبردها با اهداف راهبردی، سنجه‌ها و ابتکارات فدراسیون در منظرهای مختلف این قابلیت را دارد که در ایجاد زمینة اجرایی نقشة راهبردی به‌کار گرفته شود. 

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Codification a Strategy Map of student sports federation with the approach BSC

نویسندگان English

  • Mehrzad Hamidi 1
  • Hosein Rajabi Nooshabadi 2
  • Ebrahim Alidoust Ghahfarokhi 1
  • Mahvash Zeinizadeh 3
1 Associate Professor of Sport Management, University of Tehran
2 Assistant Professor of Sport Management, University of Tehran kish International Campus
3 Ph.D. in Sport Management, University of Farhangian
چکیده English

The purpose of this study was to designing a strategy map of student sport federation by Balance Score Card . Research method was descriptive survey and applied. The research population was consisted of 65 persons including managers, professionals in the area of student sport federation were selected as statistical population and sampleand they were surve. Strategic goals were 12 goals determined in strategic council meeting and was set in the matrix in the form of a questionnaire, then was given to research samples. To designing a strategy map was used method Balance Score Card (BSC). The final model showed relationship between strategic goals in five levels and four perspectives: growth and learning, internal processes, productivity, and customer and has 27 strategic objectives, 27 measures and 77 measures. Ultimately it can be concluded that, suggested model has potentiality of being applied in practicing strategies due to the relationship between the prospects and strategies with strategic goals, the measures and initiatives of the federation in different perspectives, in addition to implementing the strategy, are capable of creating the ground for the realization of the goals of the federation.

کلیدواژه‌ها English

  • Strategy Map
  • Student Sport Federation
  • Balanced Scorecard
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مطالعات مدیریت ورزشی
دوره 10، شماره 49
مرداد و شهریور 1397
مرداد و شهریور 1397
صفحه 139-158

  • تاریخ دریافت 01 شهریور 1396
  • تاریخ بازنگری 01 دی 1396
  • تاریخ پذیرش 11 دی 1396

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