مطالعات مدیریت ورزشی

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

اطلاعات آماری نشریه

داوران

هزینه های دریافتی

فرایند پذیرش مقالات

راهنمای نگارش مقاله

تحلیل اهمیت ـ عملکرد عوامل مؤثر بر تصمیم تماشای یک مسابقۀ فوتبال

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، دانشگاه اصفهان

2 دانشجوی کارشناسی‌ارشد مدیریت ورزشی، دانشگاه اصفهان

چکیده

هدف از پژوهش حاضر، تحلیل اهمیت ـ عملکرد عوامل مؤثر بر تصمیم تماشای یک مسابقۀ فوتبال بود. روش پژوهش توصیفی ـ تحلیلی بوده و جامعۀ آماری آن را تماشاگران مسابقۀ فوتبال تیم‌های سپاهان و سایپا تشکیل دادند که از میان آن‌ها 384 نفر با استفاده از روش نمونه‌گیری در‌دسترس ‌به‌عنوان نمونۀ پژوهش ‌انتخاب شدند. جهت انجام پژوهش، عوامل مؤثر بر حضور تماشاگران در ورزشگاه‌ها با بررسی دقیق ادبیات و پیشینۀ پژوهش شناسایی شده و جهت طراحی پرسش‌نامه مورد استفاده قرار گرفتند. روایی پرسش‌نامه توسط‌ 10 نفر از متخصصان و صاحب‌نظران بررسی گردید و ضریب پایایی آن توسط آزمون آلفای کرونباخ معادل (94/0) محاسبه گشت. تجزیه‌و‌تحلیل داده‌ها نیز با استفاده از روش‌های آمار توصیفی و ‌استنباطی انجام گرفت. نتایج ‌‌نشان می‌دهد که از میان 32 عامل اثرگذار بر تصمیم‌گیری درمورد تماشای یک مسابقۀ فوتبال، سه عامل در ناحیۀ اولویت کم، 22 عامل در ناحیۀ تمرکز بر آن و هفت عامل در ناحیۀ حفظ عملکرد قرار گرفته‌اند. شایان‌ذکر است عواملی که در ناحیۀ اولویت کم قرار گرفته‌اند برای عملکرد سیستم، تهدید‌کننده نبوده و نیازمند به اصلاح فوری نمی‌باشند؛ عوامل موجود در ناحیۀ تمرکز بر آن نیازمند به اقدام اصلاحی فوری بوده و از این منظر‌ در اولویت بالایی قرار دارند؛‌ عوامل جای گرفته در ناحیۀ حفظ عملکرد نیز نه‌تنها از نظر تماشاگران مهم می‌باشند، بلکه از عملکرد آن‌ها رضایت حاصل شده است.

کلیدواژه‌ها

عنوان مقاله [English]

The Importance – Performance Analysis of Effective Factors on the Decision to Watch a Football Match

نویسندگان [English]

  • Ahmad Ali Asefi 1
  • Arezoo Dehghan 2
  • Mahboobe Solaimani 2

1 Assistant Professor of Sport Management, University of Isfahan

2 M.Sc. Student of Sport Management, University of Isfahan

چکیده [English]

The purpose of present research was importance – performance analysis of effective factors on the decision to watch a football match. The research method was descriptive in type of analytical. The statistical population of this study was spectators of match between Sepahan and Saipa teams that that 384 person were selected by available sampling as research sample. The effective factors on the attendance of spectators in stadiums with exact review of research literature were recognized and used for research questionnaire design. The validity of questionnaire was investigated by 10 professors and experts and its reliability by Cronbach's alpha coefficient 0.94 was calculated. The data analysis was done with descriptive and inferential statistics method. The research results showed of 32 factors affecting the decision to watch a football match 3 factors on the lower priority area, 22 factors on concentrate here area and 7 factors in the keep up the good work was maintained. The factors that have been a priority area for the operation of the system are not threatening and do not require immediate correction. Factors stayed on concentrate here area that such factors requires immediate corrective action and in this respect are a high priority. Finally, the factors stayed on keep up the good work area of spectator’s point not only important but also satisfied with their performance.

کلیدواژه‌ها [English]

  • The Importance – Performance Analysis
  • Football
  • Spectator
  • IPA Model
  • Decision to Watch
مراجع
  1. Almiri, M., NaderiyanJahromi, M., Nasreesfahani, A., & Rahimi, M. (2009). The investigating of effective factors on attendance of football spectators in the stadiums. Sport Management Journal, 1(3), 61-73. (Persian).
  2. Aminuddin, Y., & Lee, H. S. (2008). Spectator perceptions of physical facility and team quality: A study of a Malaysian Super League Soccer Match. Research Journal of International Studies,1(8), 132-40.
  3. Anderson, D. F., Fink, J. S., & Trail, G. T. (2002). Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team differences. Sport Marketing Quarterly, 11(1), 8-19.
  4. Baker, D., & Crompton, J. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
  5. Bauer, H. H., Sauer, N. E., & Exler, S. (2008). Brand image and fun loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management, 22(2), 205-26.
  6. Behnam, M., Khabiri, M., Halbian, S., Ahmadi, H. R., & Bakhshande, H. (2014). The investigating of the fan’s participation levels in the selected teams of the Premier League Football of Iran based on Psychological Continuum Model. Sport Management Journal, 6(1), 135-55. (Persian).
  7. Correia, A., & Esteves, S. (2007). An exploratory study of spectators’ motivation in football. Sport Management and Marketing, 2(5/6), 5-16.
  8. Crompton, J., & McKay, S. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-39.
  9. Dale, B. (2005). Service improvement in a sports environment: A study of spectator attendance. Managing Service Quality, 15(5), 470-84.
  10. Deschriver, T. D., & Jensen, P. E. (2002). Determinants of spectator attendance at NCAA division II football contests. Journal of Sport Management, 16(4), 311-30.
  11. Donihue, M., Finally, D., & Newberry, P. (2002). An analysis of attendance at major league baseball spring training games. Journal of Sports Economics, 7(1), 39-61.
  12. Dosti, M. (2008). The investigating of risk management situation in Iran’s football stadiums. (Unpublished master dissertation). Tehran University; Faculty of Physical Education and Sport Sciences. (Persian).
  13. Elahi, A. R., & Poraghaee Ardakani, Z. (2003). The investigating of status of country’s football stadiums in the compared to European standards. Harekat Journal, 19(19), 63-79. (Persian).
  14. Eskildsen, T. K., & Kristensen, K. (2006). Enhancing IPA. International Journal of Productivity and Performance Management, 55(1), 40-60.
  15. Fallahi, A., Asadi, H., & Khabiri, M. (2009). The comparison of effective factors on presence of audience, occasionally and regular spectators in premier league football. Sport Management Journal, 1(2), 247-516. (Persian).
  16. Fink, S., Trail, G., & Anderson, D. F. (2002). An examination of team identification: Which motives are most salient to its existence. International Sports Journal,6(2), 195-207.
  17. Greenwell, T. C., Fink, J. S., & Pastore, D. (2002). Assessing the influence of the physical sports facility on customer satisfaction within the context of the service experience. Sport Management Review, 5(2), 129-48.
  18. Hesami, L., Jalalifarahani, M., & Solimani, Kh. (2014). The explaining of safety situation of the country's professional league football stadiums. Sport Management Journal, 6(2), 343-59. (Persian).
  19. Hansen, H., & Gautheir, R. (1992). Factors affecting attendance at professional sporting events. Journal of Sport Management, 3(1), 15-32.
  20. Hong, J. B., McDonald, M. A., Yoon, C. S., & Fujimoto, J. (2005). Motivation for Japanese baseball fan’s interest in Major League Baseball. International Journal of Sport Management and Marketing, 1(1-2), 141-54.
  21. Keshkar, S., Ghasemi, H., & Nazari, A. (2014). The study of loyalty amount of football fans and the role of television in its reinforcement. Sport Management and Motor Behavior Journal, 10(19), 111-24. (Persian).
  22. Laugh, N. L., & Kim, A. R. (2004). Analyzed of socio-motivations affecting spectator attendance at woman’s professional basketball games in south Korea. Sport Marketing Quarterly, 13(1), 35-42.
  23. Li, M.,‌ Pitts, B. G., & Quarterman, J. (2008). Research methods in sport management. (H. Asadi & A. A. Asefi, Trans). University of Tehran Press. 1, P. 254-7. (Persian).
  24. Linda, S. L., & To, W. M. (2010). Importance-performance analysis for public management decision making: An empirical study of China’s special administrative region. Management Decision, 48(2), 277-95.
  25. Lu, D. (2002). An examination of consumer behavior that influence spectator attendance in professional baseball: A comparison of Taiwan and USA. Thesis/dissertation, Ph. D. Florida State University, 1-15.
  26. Macpherson, T., Garland, R., & Haughey, K. (2002). Factors that influence rugby spectator attendance. International Sport Journal, 2(4), 43-53.
  27. Mohamadhadi, F., Fathivajargah, K., Pardakhtchi, M. H., & Abolghasemi, M. (2011). Analyzing of the trainees satisfaction of in-service training based on Importance-Performance Analysis (IPA) Model. Biennial Journal of Management and Planning in Educational Systems, 4(6), 32-53. (Persian).
  28. Mullin, B. J., Hardy, S., & Sutton, W. A. (2007). Sport marketing (4th ed). Champaign, IL: Human Kinetics Publishers. 1-23.
  29. Neale, L., & Funk, D. (2006). Investigating motivation, attitudinal loyalty and attendance behavior with fans of Australian football. International Journal of Sport Marketing & Sponsorship, 7(4), 307-‌17.
  30. Rishe, P., & Mondello, M. (2004). Ticket price determination in professional sports: An empirical analysis of the NBA, NFL, NHL, and Major League Baseball. Sport Marketing Quarterly, 13(2), 104-‌12. 
  31. Rivers, D. H., & Deschriver, T. D. (2002). Star players, payroll distribution, and major league baseball attendance. Sport Marketing Quarterly, 11(3), 164.
  32. Roshan, A. (2010). The investigating of effective factors on re-presence spectators in premier league football. (Unpublished master dissertation). Tehran: University of Allameh Tabatabai. (Persian)
  33. Robinson, M. J., & Trail, G. T. (2005). Relationships among spectator gender, motives, points of attachment, and sport performance. Journal of Sport Management, 19(1), 58-80.
  34. Saatchian, W., Elahi, A. R., Nazemi, M., & Alizadeh, A. (2012). The priorities of fan’s partiality factor and its relationship with the presence amount and their support in the Iran’s Professional League Football. Sport Management Journal, 4(14), 137-54. (Persian).
  35. Sarmad, Z., Bazargan, A., & Hejazi, E. (2014). Research methods in the behavioral sciences. Tehran: Agah Press. 7, 165-75. (Persian).
  36. Shonk, D. J. (2006). Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event. (Unpublished doctoral dissertation). The Ohio University, US.
  37. Seok Choi, Y., Martin, J. J., Park, M., & Yoh, T. (2009). Motivational Factors Influencing Sport Spectator Involvement At NCAA Division II Basketball Games. Journal for the Study of Sports and Athletes in Education,  3(3), 265-84.
  38. Westerbeek, H. M. (2000). The influence of frequency of attendance and age on place‌–‌specific dimensions of service quality at Australian rules football matches. Sport Marketing Quarterly, 9(4), 194-202.
  39. Won, J. U., & Kitamura, K. (2006). Motivational factors affecting sports consumption behavior of K-league and J-league spectators‌. International Journal of Sport and Health Science, 4(1), 233-51.
  40. Zhang, J., Pease, D. G., Smith, D. W., Lee, J. T., Lam, E. T., Jambor, E. A. (1997). Factors affecting the decision making of spectators to attend minor league Hockey games. International Sports Journal, 1(1), 39-53.
مطالعات مدیریت ورزشی
دوره 9، شماره 42 - شماره پیاپی 42
خرداد و تیر 96
خرداد و تیر 1396
صفحه 93-112
فایل ها
سابقه مقاله
  • تاریخ دریافت: 14 بهمن 1394
  • تاریخ بازنگری: 24 مرداد 1395
  • تاریخ پذیرش: 09 شهریور 1395
هم رسانی
ارجاع به این مقاله
آمار