1. Aghazdeh, H., Estiri, M., Mohamadi,A. (1387). Evaluation of marketing organization barriers in Iran’s sport organization. Journal of Sport Management (Harekat), 36: 129-150. (Persian)
2. Al KhajaH, H. (2001). Investors' opinions about sports marketing in Bahrain. International Sports Studies, 23(1): 111-123.
|
3. Atghia, N. (1380). Cooperation between marketing and sport management. Journal of Research in Sport Sciences. 1(1): 1. (Persian)
|
4. Ayag, Z., Ozdemir, R. G. (2006). A fuzzy AHP approach to evaluating machine tool alternatives. Journal of Intelligent Manufacturing, 17 (2): 179–190.
|
5. Barros, C. P. (2006).Portuguese football. Journal of Sports Economics February, 7(1): 96-104.
|
6. Chang, D.Y. (1996). Applications of the extent analysis method on fuzzy AHP. European Journal of Operational Research, 95 (3): 649–655.
|
7. Chen, C. T. (2000). Extension of the TOPSIS for group decision making under fuzzy environment. Fuzzy Sets and Systems, (114): 1-9.
|
8. Chen,T.Y, Tsao,C. Y. (2008). The interval-valued fuzzy TOPSIS method and experimental analysis. Fuzzy Sets and Systems, (159): 1410 – 1428.
|
9. Copeland, R. P. (1991). Sport sponsorship in Canada: A study of exchange between corporate sponsor and sport groups. Master’s Thesis. Canada: Ontario, University of Waterloo.
|
10. Doherty, A., Murray,M. (2007). The strategic sponsorship process in a non-profit sport organization. Sport Marketing Quarterly, 16 (1): 45-59.
|
11. Ehsani,M., Abudarda,Z., Eghbali, M. (1387). Evaluation of no supporting sponsors of women professional sport in Esfahan city. Journal of kinetic Sciences and Sport. 6(12):111-120. (Persian)
|
12. Elahi, A., Sajadi,N., Khabiri, M.,Abrishami, H. (1388). Existent barriers in development of income from sponsorship in Islamic Republic of Iran’s football industry. Journal of Sport Management, 1(1): 189-202. (Persian)
|
13. Elahi, A., Goodarzi, M., Khabiri, M. (1385). Evaluation of performance Islamic Republic of Iran’s professional league organization and comparison it with Japan’s professional league organization. Journal of Sport Management (Harekat), (27): 51-77. (Persian)
|
14. Estiri, M., Aghazadeh, H., Rayej, H., Raoufi, T. (2010). A survey of marketing barriers of sport institutions in Iran. Business Strategy Series. 11(3): 169–176.
|
15. Ghiami Rad, A., Moharam Zade, M. (1388). Evaluation of marketing methods for developing of sport fields in Iran. Journal of Sport Management (Harekat), (39): 175-192. (Persian)
|
16. Ghiami Rad, A. (1385). Evaluation of marketing modern methods in Karate of Iran. Ms Thesis. Orumie: Orumie University. (Persian)
|
17. Gumus, A.T. (2009). Evaluation of hazardous waste transportation firms by using a two-step fuzzy-AHP and TOPSIS methodology. Expert Systems with Applications, 36(2): 4067–4074.
|
18. Hauser, D., Tadikamalla, P. (1996). The analytic hierarchy process in an uncertain environment: A simulation approach. European Journal of Operational Research, 91(1): 27–37.
|
19. Hudson, S. (2003). Sport and adventure tourism. The Haworth Hospitality Press. An Imprint of the Haworth Press. Inc. New York. London. Oxford.
|
20. Izadi, A. (1383). Description of effective criteria on development sponsorship companies in Iran’s Professional football. MS thesis. Tehran: Tarbiat Moallem University. (Persian)
|
21. Jemaat, Kh. (1386). Comparison between approaches of managers of sport federation and sponsor companies about sport sponsorship objects. MS Thesis. Amol: Shomal University. (Persian)
|
22. Keshock, C.M. (2004).The effect of economic impact information on the attitudes of potential sports sponsors operating in mid-size and small college communities. PhD Thesis. Department of Sport Management. Recreation Management and Physical Education. Florida State University.
|
23. Kesler, L. (1979). Man created ads in sport’s own image. Advertising Age. (27): 5-10.
|
24. Khabiri, M., Elahi, A. (1384). Status comparison of Islamic republic of Iran’s football professional league clubs according to UEFA criteria and Japan, South Korea, UAE, and Turkish selective clubs. Journal of Research in Sport Sciences. (8): 15-34. (Persian)
|
25. Mahony, D. F, Howard, D. R. (2001). Sport business in the next decade: A general overview of expected trends. Journal of Sport Management. 15(4): 275-297.
|
26. Martin, C. L. L, Miller, L. L, Elsisi, R, Bowers, A, Hall, S. (2011). An analysis of collegiate athletic marketing strategies and evaluation processes. Journal of Issues in Intercollegiate Athletics, 4, 42-54.
|
27. Metin, C. (2010). Enhancement of occupational health and safety requirements in chemical tanker operations: The case of cargo explosion. Safety Science, 48 (2):195–203.
|
28. Pitts, B. G., Stotlar, D. K. (1996). Fundamentals of sport marketing. Morgantown, WV: Fitness Information Technology. Chicago, IL: NTC Business Books.
|
29. Plunkett research. Ltd. (2010). Retrieved from: www.plunkettresearch.com.
|
30. Pope, N., Turco, D. (1390). Sport marketing and event. Translated by KhabiriM, TojariF; 1th ed. Tehran: Samt publisher. (Persian)
|
31. Roosta, A., Venoos, D., Ebrahimi, A. (1387). Marketing Management. 12th ed. Tehran: Samt publisher. (Persian)
|
32. Salimi, M., Soltan Hoseini, M., Ghasemi, H., Torkian, S. (1391). The Ranking of the Obstacles Improving Professional Ethics in Sport Media. Quarterly Journal of Communication Research, 18(4): 9-29. (Persian)
|
33. Sun, C. C. (2010). A performance evaluation model by integrating fuzzy AHP and fuzzy TOPSIS methods. Expert Systems with Applications, 37(12): 7745–7754.
|
34. Thwaites, D., Carruthers, A. (1998). Practical applications of sponsorship theory: Empirical evidence from English club rugby. Journal ofSport Management, 12(3): 203-219.
|
35. Tomasini, N. (2004). NCAA corporate sponsor objectives: Are there differences between divisions I-A, I-AA and I-AAA? Sport Marketing Quarterly, 13(4): 253-264.
|
36. Vafaie, F. (1386). Designing a mathematical model for measuring efficiency of MADM Models by using of DEA in EFQM. PhD Thesis. Tehran:Tarbiat Modares University. (Persian)
|
37. Van Laarhoven, P.J.M., Pedrycz, W. (1983). A fuzzy extension of Saaty’s priority theory. Fuzzy Set System, 11 (3): 229–241.
|
38. Weck, M., Klocke, F., Schell, H., Ruenauver, E. (1997). Evaluating alternative production cycles using the extended fuzzy AHP method. European Journal of Operational Research. 100 (2): 351–366.
|
39. Wu, W. W., Lee, Y.T. (2007). Developing global managers’ competencies using the fuzzy DEMATEL method. Expert Systems with Applications, 32(2): 499–507.
|
40. Yang, T., Hung, C. C. (2007). Multiple-attribute decision making methods for plant layout design problem. Robotics and Computer-Integrated Manufacturing, 23(1):126–137.
|
41. Ying, M. W., Taha, M. S. E. (2006). Fuzzy TOPSIS method based on alpha level sets with an application to bridge risk assessment. Expert Systems with Applications, (31): 309–319.
|