نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت ورزشی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران
2 استادیار مدیریت ورزشی، دانشگاه جهرم
3 استادیار گروه رفتار حرکتی، واحد کرمانشاه، دانشگاه ازاد اسلامی، کرمانشاه، ایران
چکیده
درحال‌حاضر، دنیا با بحرانی بسیاری جدی‌تر از بحران‌های گذشته روبه‌رو شده است. بحران کوید-19 به بسیاری از مشاغل و صنایع آسیب‌های جدی وارد کرده است. کسب‌وکارهای ورزشی نیز ازجمله مشاغلی هستند که به‌شدت تحت‌تأثیر بحران کنونی قرار گرفته‌اند؛ ازاین‌رو، این پژوهش با هدف شناسایی چالش‌های پیش روی کسب‌وکارهای ورزشی انجام شده است. از حیث روش‌شناسی، این پژوهش در زمرة مطالعات کیفی است و هدف آن کاربردی است. جامعة این پژوهش صاحبان کسب‌وکارهای ورزشی بودند. دادههای پژوهش با استفاده از تحلیل مضمون ارزیابی شدند. نتایج مربوط به چالش‌ها به دو حوزة ساختاری و کسب‌وکاری طبقه‌بندی شدند که سطح ساختاری دارای دو شاخة فرعی کلان و خرد بود. بخش چالش‌های کسب‌وکار نیز شامل دو شاخة فرعی زیرساختی و منابع انسانی بود. شرکت‌کنندگان در پژوهش نیز راهکارهایی متناسب با این چالش‌ها ارائه کردند. همچنین، راهکارهایی به‌منظور ترمیم اقتصادی در دوران پساکرونا شامل راهکارهای سیاسی، ساختاری و اقتصادی شناسایی شد. در انتها به متولیان ورزش پیشنهاد می‌شود با مدنظر قراردادن چالش‌های شناسایی‌شده هرچه‌سریع‌تر به برنامه‌ریزی برای صاحبان کسب‌وکارهای ورزشی بپردازند تا از تعطیلی و ورشکستگی بخش عمده‌ای از فعالان در حوزة ورزش پیشگیری کنند و همچنین با حمایت دولت از کسب‌وکارهای ورزشی به هدایت سرمایه‌گذاران جدید، اجازة رشد قیمت خدمات ورزشی و اصلاح قوانین خصوصی‌سازی در شرایط ویژه کنونی پرداخته شود.
کلیدواژه‌ها
عنوان مقاله [English]
Examining the Challenges of Sport Business in COVID-19 Virus Period and Outlining Solutions
نویسندگان [English]
- Aye Rizvandi 1
- Mohammad Sadegh Afroozeh 2
- Mohammad Jalilvand 3
1 Assistant Professor of Sport Management, Islamic Azad University, Kermanshah Branch
2 Assistant Professor of Sport Management, Jahrom University
3 Assistant Professor of Motor Behavior, Islamic Azad University, Kermanshah Branch
چکیده [English]
The world is currently facing a much more serious crisis than in the past. COVID-19's crisis has seriously damaged many jobs and industries. Sports businesses are also among the most severely affected by the current crisis. Therefore, the aim of this study was to identify the challenges facing sports businesses. Methodologically, this research is qualitative research and its purpose is practical. The research population includes sports business owners. The results of the challenges were classified into two areas: structural and business. The structural level had two sub-branches, macro and micro. In the business challenges section, two sub-branches were infrastructure and human resources. Also, the solutions were presented by the research audience. Strategies for economic recovery in the post-Corona period were also identified, including political, structural, and economic solutions. Finally, sports authorities are encouraged to plan for business owners as soon as possible, taking into account the identified challenges, in order to prevent the closure and bankruptcy of most sports activists. Also, with the support of the government for sports businesses, to guide new investors, allow the growth of the price of sports services and amend the privatization laws in the current special circumstances.
کلیدواژه‌ها [English]
- COVID-19
- Sports Business
- Emergency Planning
- Challenges
- Thematic Analysis Method
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