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طراحی مدل مفهومی صنعت ورزش ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکترای مدیریت ورزشی، دانشگاه تهران

2 دانشیار مدیریت ورزشی، دانشگاه تهران

3 استاد مدیریت، دانشگاه تهران

چکیده

هدف از انجام‌‌ این پژوهش، طراحی مدل مفهومی صنعت ورزش ایران بود. روش‌شناسی پژوهش ازنوع کیفی و نظریه‌سازی داده‌بنیاد بود. ابزار جمع‌آوری داده‌ها مصاحبه و بررسی ادبیات پژوهش بود. روش نمونه‌گیری ازنوع روش نمونه‌گیری نظری بود و بعد از بررسی بیش از 300 متن مقاله، کتاب، خبرگزاری، وب‌سایت، روزنامه و مجله و اجرای 16 مصاحبه با متخصصان مدیریت بازاریابی ورزشی و مسئولان ارشد ورزش کشور، اشباع نظری حاصل شد. روش تحلیل داده‌ها پرسش و مقایسة مستمر درحین مراحل کدگذاری باز، محوری و گزینشی بود. در انتها، بعد از انجام مراحل مخلتف پژوهش، یک مدل دوبخشی از صنعت ورزش ایران طراحی شد که در این مدل، خلق فعالیت‌های ورزشی به‌عنوان مقولة محوری و بخش اصلی و هشت مقولة اصلی دیگر نیز به‌عنوان مقوله‌های بخش پشتیبان شناسایی و تعیین شدند. این مقوله‌ها عبارت‌اند از: 1- نهادهای حاکمیتی؛ 2- مشاوران؛ 3- مراکز آموزشی؛ 4- حمایت‌کنندگان درآمدزا؛ 5- فرهنگ‌سازان؛ 6- اماکن و تأسیسات ورزشی؛ 7- کالاها و تجهیزات ورزشی؛ 8- رسانه‌ها. مشاوران پدیدة نوظهوری هستند که با اقتصاد دانش‌بنیان متناسب هستند و روزبه‌روز به اهمیت و حجم فعالیت‌های آنان افزوده می‌شود. مقولة قابل‌توجه دیگر، فرهنگ‌سازان هستند که تاکنون کمتر به آن‌ها و مسئولیتی که درزمینة ترویج فرهنگ ورزش در کشور دارند، پرداخته شده است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Designing the Conceptual Model of Iran's Sports Industry

نویسندگان [English]

  • Rahim Khosromanesh 1
  • Mohammad Khabiri 2
  • Hossein Khanifar 3
  • Ebrahim Alidoust Ghahfarokhi 2
  • Hassan Zarei Matin 3

1 Ph.D. Student of Sports Management, University of Tehran

2 Associate Professor of Sports Management, University of Tehran

3 Professor of Management, University of Tehran

چکیده [English]

The purpose purpose of this study was to design a conceptual model of the Iranian sports industry. The methodology of research was of qualitative type and Grounded Theory (GT). The data collection tools were interviews and review of the research literature. Sampling method was theoretical sampling method and theoretical saturation was obtained after review more than 300 texts of articles, books, news agencies, websites, newspapers and magazines and conduct 16 interviews with sports marketing management specialists and senior sports officials. The data analysis methods were questions and continuous comparison during open, axial and selective coding steps. Eventually, a two-part model of the Iran's sports industry was designed after performing the research processes. In this model, the creation of sporting activities as the main categories and the main section and the eight other major categories were identified and determined as categories of support section which included (1) sovereignty institutions, (2) consultants, (3) educational centers, (4) income supporters, (5) culture makers, (6) sports facilities and places, (7) sports goods and facilities, and (8) media. Consultants are emerging phenomena that are in line with the knowledge-based economy, and the importance and volume of their activities are increasing day by day. Culture makers are another considerable category that so far, less attention has been paid to them and their responsibility in promoting the sport culture in the country.

کلیدواژه‌ها [English]

  • : Sports Industry
  • Creating Sports Activities
  • Sovereignty Institutions
  • consultants
  • Culture Makers
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مطالعات مدیریت ورزشی
دوره 11، شماره 57
آذر و دی 1398
آذر و دی 1398
صفحه 17-38
فایل ها
سابقه مقاله
  • تاریخ دریافت: 01 تیر 1396
  • تاریخ بازنگری: 26 مرداد 1396
  • تاریخ پذیرش: 08 شهریور 1396
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