نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت دولتی، دانشکدۀ مدیریت و حسابداری پردیس فارابی، دانشگاه تهران
2 دانشیار مدیریت ورزشی، دانشکدۀ مدیریت و حسابداری پردیس فارابی، دانشگاه تهران
3 استاد مدیریت دولتی، دانشکدۀ مدیریت و حسابداری پردیس فارابی، دانشگاه تهران
چکیده
هدف از پژوهش حاضر، شناسایی مهمترین ذینفعان تیم‌های لیگ برتر فوتبال ایران می‌باشد.روش پژوهش از نوع اکتشافی و از نظر گرد آوری داده ها توصیفی بوده و بصورت آمیخته انجام گردید.در مرحله نخست جهت استخراج انواع ذینفعان با بررسی مبانی نظری و انجام مصاحبه ذینفعان کلیدی تیم های لیگ برتری مشخص گردید و سپس پرسشنامه ای مشتمل بر خروجی مرحله اول تدوین گردید .جامعۀ آماری پژوهش را کلیۀ خبرگان فوتبال و ذینفعان لیگ برتر فوتبال ایران تشکیل دادند که با توجه به حجم جامعۀ نامشخص، تعداد 190 نفر به‌صورت تصادفی به‌عنوان نمونۀ آماری انتخاب شدند. روایی پرسشنامه توسط متخصصان و پایایی آن با استفاده از تحلیل عاملی اکتشافی مورد تایید قرار گرفت . تجزیه و تحلیل داده ها و اولویت بندی ذینفعان با استفاده از روش تاپسیس انجام گرفت. نتایج پژوهش نشان داد که مهمترین ذینفعان تیم های لیگ برتری به‌ترتیب مربیان، بازیکنان، سازمان لیگ، اعضای هیأت مدیرۀ باشگاه‌ها، مدیران اجرایی تیم‌ها، حامیان مالی، رادیو و تلویزیون، سازمان‌ها و شرکت‌های مالک تیم و فدراسیون فوتبال ایران می‌باشند و دیگر گروها در اولویت کمتری می باشند.بنا براین از نتایج و یافته‌های این پژوهش می‌توان به‌عنوان یک مدل کاربردی جهت تدوین استراتژی‌های متناسب با ذی‌نفع‌مداری در راستای تأمین منافع آنها استفاده نمود و این امر منجر به تولید دانشی جدید برای تصمیم‌گیری‌های استراتژیک مدیران به‌منظور بهبود و تعالی تیم‌های فوتبال خواهد شد.
کلیدواژه‌ها
عنوان مقاله [English]
Identification of the Most Important Stakeholders of Iranian Football Premier League Clubs
نویسندگان [English]
- Seyed Mehdi Tayebi 1
- Ghodratollah Bagheri 2
- Hasan Zarei Matin 3
- Gholam Reza Jandaghi 3
1 Ph. D. Student of Public Management, Farabi College, University of Tehran
2 Associate Professor of Sport Management, Farabi College, University of Tehran*
3 Professor of Public Management, Farabi College, University of Tehran
چکیده [English]
The purpose of this study was to identify the most important stakeholders in the Iranian Football Premier League clubs. The research method exploratory and in terms of data collection, it was descriptive and conducted mixe method. In the first stage, the elicitation of different types of stakeholders was done by examining theoretical foundations and key interviewees from football experts and stakeholders of the Iranian Football League were selected and then a questionnaire containing the first stage output was developed. The statistical population of the research was compiled by all the football experts and stakeholders of the Iranian Football League, which according to the size of the uncertain population, 190 persons were randomly selected as statistical sample. Validity of the questionnaire was confirmed by experts and its reliability was confirmed by exploratory factor analysis. Data analysis and stakeholder prioritization were performed using TOPSIS method. The results of the study showed that the main stakeholders of the Iranian Football Premier League clubs are coaches group, players, league organization, club board members, team executives, sponsors, radio and television, organizations and companies owned by the team and the Iranian Football Federation. The priorities of other groups were slight and small. Therefore, the results and findings of this research can be used as an applied model for developing appropriate strategies for stakeholders in order to provide their benefits, and this leads to the creation of a new knowledge for strategic decision makers to improve and excellence of football clubs.
کلیدواژه‌ها [English]
- Stakeholder
- Iranian Footbal. Premier League
- players
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