نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، پردیس بین‌الملل کیش دانشگاه تهران
2 دانشیار مدیریت ورزشی، دانشگاه تهران
3 استاد مدیریت ورزشی، دانشگاه تهران
4 استادیار مدیریت ورزشی، پردیس بین‌الملل کیش دانشگاه تهران
چکیده
هدف از انجام این پژوهش تعیین موقعیت راهبردی معاونت ورزش دانشگاه آزاد اسلامی بود. جامعة آماری شامل مدیران، کارشناسان، مسئولان تربیت‌بدنی دانشگاه آزاد اسلامی در همة استان‌ها و اساتید مدیریت ورزشی بودند (تعداد = 46 نفر). با توجه به محدودبودن جامعة آماری، نمونه‌ها به‌صورت هدفمند انتخاب شدند. برای جمع‌آوری داده‌ها، از اسناد، پیشینه، پرسش‌نامه، نظرسنجی و جلسات شورای راهبردی استفاده شد و همچنین، روایی صوری پرسش‌نامه سوات توسط خبرگان و پایایی آن ازطریق آلفای کرونباخ (91/0) تأیید شد. سپس، در قالب جلسات متعدد و چندین مرحله تحلیل راهبردی، 18 قوت، 16 ضعف، 13 فرصت و 17 تهدید تأیید و رتبه‌بندی شدند. برای شناسایی و تعیین جایگاه راهبردی، از ماتریس ارزیابی عوامل داخل و ماتریس ارزیابی عوامل خارجی استفاده شد که پس از تجزیه‌وتحلیل و تشکیل ماتریس ارزیابی عوامل داخلی و خارجی، مشخص شد که معاونت ورزش دانشگاه آزاد اسلامی در موقعیت راهبردی رقابتی قرار دارد. این امر بیانگر آن است که قوت‌های درونی این معاونت بر ضعف‌های آن برتری دارند و ازلحاظ عوامل خارجی با تهدید روبه‌رو هستند؛ بنابراین، هدف‌گذاری باید توسعه‌ای باشد و راهبردها بیشتر از نوع رقابتی باشند تا معاونت ورزش دانشگاه آزاد اسلامی هرچه بهتر بتواند به اهداف ازپیش تعیین‌شدة خود دست یابد.
کلیدواژه‌ها
عنوان مقاله [English]
Determination of the Strategic Position of the Sport Chancellor in Islamic Azad University
نویسندگان [English]
- Asghar Najafi 1
- Mehrzad Hamidi 2
- Seyed Nasrollah Sajjadi 3
- Hosien Rajabi 4
1 Ph. D Student in Sport Management, University of Tehran, Kish International Campus
2 Associate Professor of Sport Management, University of Tehran
3 Professor of Sport Management, University of Tehran
4 Assistant Professor of Sport Management, Universityof Tehran, Kish International Campus
چکیده [English]
This study aims at determining the Strategic position of the sport chancellor in Islamic Azad University. Statistical society for the study includes managers and executives of sport chancellor campaign in Azad University, physical education officials of the university in all provinces, and a number (46 people) of masters in sport management of the country. Since the statistical society of the study is limited, all the participants were purposefully chosen as the statistical sample of the study. Data collection was through documents, literature review, questionnaire, survey, and council meeting guidelines. Face validity was confirmed by experts for the final questionnaire SWOT, and reliability was calculated by Cronbach α and highly reliable as %91. Then, there are guidelines of 18 strengths, 16 weaknesses, 13 opportunities, and 17 threats through several meetings and a couple of analysis stages for ranking and confirmation. Finally, after analyzing these factors and creating evaluation matrix for internal and external factors, it was clarified that sport chancellor of Islamic Azad University who should use competitive guidelines is in Strategy situation ST. It implies that the internal strengths of this vice-presidency are strengths than its weaknesses, and concerning the external factors, it faces some threats. therefore, the aiming should be developmental and the strategies should be competitive ones. so that this unit can gain its predetermined goals.
کلیدواژه‌ها [English]
- Strategic Plan
- Islamic Azad University
- Sport Management
- Sport Chancellor
- SWOT Analysis
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