مطالعات مدیریت ورزشی

بررسی تأثیر تعامل اجتماعی و تبادل بین اعضای گروه‌های داوطلب بر مدیریت داوطلبی رویداد ورزشی (مطالعة موردی سیزدهمین المپیاد فرهنگی ورزشی دانشجویان)

نوع مقاله : مقاله پژوهشی

نویسندگان

دانشجوی دکتری مدیریت ورزشی، دانشگاه گیلان

چکیده
هدف پژوهش حاضر، بررسی تأثیر تعامل اجتماعی و تبادل بین اعضای گروه‌های داوطلبی بر مدیریت داوطلبی رویداد ورزشی بود. این پژوهش، ازنظرهدف،کاربردیوازحیث ماهیت،توصیفی-پیمایشیبود.جامعةآماری متشکل از همةداوطلبان سیزدهمین المپیاد فرهنگی ورزشی دانشجویان بود (200 نفر). با توجه به تعداد متغیرهای پنهان، حداقل حجم نمونه برابر با 120 نفر بود که ازطریقنمونه‌گیری تصادفیساده، 128 داوطلب به‌عنوان نمونة پژوهش انتخاب شدند. برای گردآوری داده‌ها از پرسش‌نامة ترجمه‌شدة کیم و همکاران (2016) استفاده شد. روایی صوری پرسش‌نامه به تأیید صاحب‌نظران (10 نفر) رسید و همچنین، پایایی آن با استفاده از آزمون آلفای کرونباخ و پایایی ترکیبی محاسبه شد. برای تجزیه‌‌وتحلیل داده‌ها و بررسی برازش مدل، از مدل‌سازی معادلات ساختاری و نرم‌افزارهای اس.پی.اس.اس و پی. ال. اس استفاده ‌شد. نتایج نشان داد که تبادل بین اعضای گروه­های داوطلبی، تأثیر مثبتی بر توصیه به تجربه‌کردن فعالیت داوطلبی به دیگران داشت. همچنین، رابطة معناداری بین تبادل اعضا با قصد مشارکت مجدد و توصیه وجود داشت. همچنین، براساس نتایج، بین تعامل اجتماعی و تبادل اعضا رابطة معناداری وجود داشت؛ اما، بین تعامل اجتماعی و قصد مشارکت مجدد رابطة معناداری وجود نداشت. با توجه به نتایج می‌توانگفتکه مسئولانورزش دانشجویی بایدوقتبیشتریرابرایبررسیتأثیر تعامل اجتماعی داوطلبانو تعامل اعضای داوطلبی، به‌عنواناصلی‌ترینمتغیر تأثیرگذار درمدیریت داوطلبی درجهت مشارکت مجدد و توصیه به همکاری در رویدادهای ورزشی صرفکنند.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

The Impact of Social Interaction and Team Member Exchange on Sport Event Volunteer Management (Case Study: Thirteenth Cultural and Sport University Students Olympiad)

نویسندگان English

  • Shima Mousavi
  • Parisa Akbari
  • Ali Nazarian
Ph.D. Student of Sport Management, Guilan University
چکیده English

This study aimed to investigating the impact of social interaction and team member exchange on sport event volunteer management. Research method was descriptive-survey and applies studies field. Statistical population included all volunteers in thirteenth sport-cultural Olympiad students of universities (200). According to number of hidden variables, the minimum sample size is 120 that through random sampling, 128 volunteers were selected. A translated questionnaire Kim et al (2016) was used for data collection. The content validity of the questionnaire was confirmed by experts. Also, its reliability was calculated by using Cronbach's alpha and composite reliability. To analyze the data and model of structural equation modeling PLS and SPSS software is used. Results showed that team member exchange had positive effect on word-of- mouth intention. Also, relation between member exchange with intention to re-participate and word-of- mouth intention was significant. Finally, the results showed that there is meaningful relation between social interaction and team member exchange, but there is no meaningful relation between social interaction and intention to re-participate. Therefore, according to results, it can be said that, student sport authorities, should spend more time for studying the impact of social interaction between volunteers and interaction of volunteers as the main variable in volunteer management for re-participate and recommending to participate in sport events.

کلیدواژه‌ها English

  • Social Interaction
  • Volunteer Management
  • Participation
  • Sport Event
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مطالعات مدیریت ورزشی
دوره 9، شماره 46
بهمن و اسفند 96
بهمن و اسفند 1396
صفحه 141-156

  • تاریخ دریافت 19 تیر 1396
  • تاریخ بازنگری 23 آبان 1396
  • تاریخ پذیرش 25 آذر 1396

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