نوع مقاله : مقاله پژوهشی
نویسندگان
دانشجوی دکتری مدیریت ورزشی، دانشگاه گیلان
چکیده
هدف پژوهش حاضر، بررسی تأثیر تعامل اجتماعی و تبادل بین اعضای گروههای داوطلبی بر مدیریت داوطلبی رویداد ورزشی بود. این پژوهش، ازنظرهدف،کاربردیوازحیث ماهیت،توصیفی-پیمایشیبود.جامعةآماری متشکل از همةداوطلبان سیزدهمین المپیاد فرهنگی ورزشی دانشجویان بود (200 نفر). با توجه به تعداد متغیرهای پنهان، حداقل حجم نمونه برابر با 120 نفر بود که ازطریقنمونه‌گیری تصادفیساده، 128 داوطلب به‌عنوان نمونة پژوهش انتخاب شدند. برای گردآوری داده‌ها از پرسش‌نامة ترجمه‌شدة کیم و همکاران (2016) استفاده شد. روایی صوری پرسش‌نامه به تأیید صاحب‌نظران (10 نفر) رسید و همچنین، پایایی آن با استفاده از آزمون آلفای کرونباخ و پایایی ترکیبی محاسبه شد. برای تجزیه‌‌وتحلیل داده‌ها و بررسی برازش مدل، از مدل‌سازی معادلات ساختاری و نرم‌افزارهای اس.پی.اس.اس و پی. ال. اس استفاده شد. نتایج نشان داد که تبادل بین اعضای گروههای داوطلبی، تأثیر مثبتی بر توصیه به تجربه‌کردن فعالیت داوطلبی به دیگران داشت. همچنین، رابطة معناداری بین تبادل اعضا با قصد مشارکت مجدد و توصیه وجود داشت. همچنین، براساس نتایج، بین تعامل اجتماعی و تبادل اعضا رابطة معناداری وجود داشت؛ اما، بین تعامل اجتماعی و قصد مشارکت مجدد رابطة معناداری وجود نداشت. با توجه به نتایج می‌توانگفتکه مسئولانورزش دانشجویی بایدوقتبیشتریرابرایبررسیتأثیر تعامل اجتماعی داوطلبانو تعامل اعضای داوطلبی، به‌عنواناصلی‌ترینمتغیر تأثیرگذار درمدیریت داوطلبی درجهت مشارکت مجدد و توصیه به همکاری در رویدادهای ورزشی صرفکنند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The Impact of Social Interaction and Team Member Exchange on Sport Event Volunteer Management (Case Study: Thirteenth Cultural and Sport University Students Olympiad)
نویسندگان [English]
- Shima Mousavi
- Parisa Akbari
- Ali Nazarian
Ph.D. Student of Sport Management, Guilan University
چکیده [English]
This study aimed to investigating the impact of social interaction and team member exchange on sport event volunteer management. Research method was descriptive-survey and applies studies field. Statistical population included all volunteers in thirteenth sport-cultural Olympiad students of universities (200). According to number of hidden variables, the minimum sample size is 120 that through random sampling, 128 volunteers were selected. A translated questionnaire Kim et al (2016) was used for data collection. The content validity of the questionnaire was confirmed by experts. Also, its reliability was calculated by using Cronbach's alpha and composite reliability. To analyze the data and model of structural equation modeling PLS and SPSS software is used. Results showed that team member exchange had positive effect on word-of- mouth intention. Also, relation between member exchange with intention to re-participate and word-of- mouth intention was significant. Finally, the results showed that there is meaningful relation between social interaction and team member exchange, but there is no meaningful relation between social interaction and intention to re-participate. Therefore, according to results, it can be said that, student sport authorities, should spend more time for studying the impact of social interaction between volunteers and interaction of volunteers as the main variable in volunteer management for re-participate and recommending to participate in sport events.
کلیدواژه‌ها [English]
- Social Interaction
- Volunteer Management
- Participation
- Sport Event
2. Andam, R., Mehrzad, H. & Teslimi, Z. (2012). Volunteering management in sport: A case study of Tehran municipal sports organization. Research in Sport Management and Mobility Sciences, 2(3), 93-103. (Persian).
3. Andronic, R. L., & Andronic, A. O. (2011). Counselling and guidance of volunteers in Romania- A psychologycal approach. In Procedia - Social and Behavioral Sciences, 30(), 1852–6.
4. Bang, H., & Chelladurai, P. (2003). Motivation and satisfaction in volunteering for 2002. World cup in Korea. Conference of the North America Society for Sport Management. Ithaca, New York.
5. Bang, H., Won, D., & Kim, Y. (2009). Motivations, commitment, and intentions to continue volunteering for sporting events. Event Management, 13(2), 69–81.
6. Barron, A., Da´vila, M. C. Vecina, M. L., & Arias, A. (2005). Social support in social and environmental volunteers. Congreso Hispano-Portugue´s de Psicologı´a.
7. Caldwell, L. L., & Andereck, K. L. (1994). Motives for initiating and continuing membership in a recreation‐related voluntary association. Leisure Sciences, 16(1), 33–44.
8. Carmen Hidalgo, M., & Moreno, P. (2009). Organizational socialization of volunteers: The effect on their intention to remain. Journal of Community Psychology, 37(5), 594–601.
9. Clary, G. (2004). Volunteer sustainability: How nonprofits can sustain volunteers' commitment. Snapshots, 36, 1-6.
10. Costa, C. A., Chalip, L., Christine Green, B., & Simes, C. (2006). Reconsidering the role of training in event volunteers’ satisfaction. Sport Management Review, 9(2), 165–82.
11. Davari, A., & Rezazadeh, A. (1392). Structural equations modeling with PLS software. Tehran: Jahad Daneshgahi Publishing.
12. Fairley, S., Kellett, P., & Green, B. C. (2007). Volunteering abroad: Motives for travel to volunteer at the Athens olympic games. Journal of Sport Management, 21(1), 41–57.
13. Habibi, A., & Adnour, M. (1396). Structural equation modeling book. Tehran: Jahad Daneshgahi Publishing.
14. Hamidi, M. (2008). Management and performance of the sports competitions (4th ed.). Tehran: Bamdad Publishing Book. (Persian).
15. Haski-Leventhal, D., & Bargal, D. (2008). The volunteer stages and transitions model: Organizational socialization of volunteers. Human Relations, 61(1), 67–102.
16. Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2002). Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality. Journal of Service Research, 4(3), 230–47.
17. Hidalgo, M., & Moreno, P. (2009). Organizational Socialization of volunteers: The effect on their intention to remain. Journal of Community Psychology, 37(5), 594-601.
18. Kalateh Saifari, M., Kozehchian, H., Ehsani, M., & Hosseini, S. Y. (2014). The effect of organizational citizenship on conservation of volunteering on student sports. Sports Management, 6(2), 263-82. (Persian).
19. Keunsu, H. (2007). Motivation and commitment of volunteers in Marathon running event. (Unpublished doctoral dissertation). University of Florida, College of Education.
20. Lee, Y., Kim, M., & Koo, J. (2016). The impact of social interaction and team member exchange on sport event volunteer management. Sport Management Review, 19(5), 550–62.
21. Liao, H., Liu, D., & Loi, R. (2010). Looking at both sides of the social exchange coin: A social cognitive perspective on the joint effects of relationship quality and differentiation on creativity. Academy of Management Journal, 53(5), 1090–109.
22. Pi, L. L. (2001). Factors affecting volunteerism for international sport events in Taiwan, republic of China. (Unpublished doctoral dissertation). United States Sports Academy, Daphne, AL.
23. Ramezani-Nejad, R., Andam, R., Benar, N., & Mirkazemi, O. (2009). Advanced management in sport (1st ed.). Guilan: University of Guilan. (Persian).
24. Saatchian, V., Ghanbarpour Nursery, A., Poursolantani Zarandi, H., & Hadavi, F. (2011). Comparison of motivation and commitment of ninth and tenth olympiads students of Iranian universities. Quarterly Journal of Sport Sciences, 1(4), 17 -29. (Persian).
25. Seers, A., Petty, M. M., & Cashman, J. F. (1995). Team-member exchange under team and traditional management: A naturally occurring quasi-experiment. Group & Organization Management, 20(1), 18–38.
26. Tsai, W., & Ghoshal, S. (1998). Social capital and value creation: The role of intrafirm networks. Academy of Management Journal, 41(4), 464–76.
27. Wilson, J. (2000). Volunteering. Annual Review of Sociology, 26(1), 215-40.
28. Wilson, J., & Musick, M. (1999). Attachment to volunteering. Sociological Forum. 14(2), 243–72.
)