نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشگاه علامه طباطبائی
2 دانشیار مدیریت ورزشی، دانشگاه علامه طباطبائی
چکیده
هدف این پژوهش، بررسی منابع سازمانی و مزیت رقابتی بر سودآوری باشگاه‌های حرفه‌ای فوتبال ایران بود. پژوهش حاضر از نوع توصیفی- همبستگی بود که به روش آمیخته انجام شد. در مطالعة کیفی و کمی، همة نخبگان آگاه در صنعتفوتبالجامعة آماری بودند. در بخش کیفی، از اشباع اطلاعاتی استفاده شد که اطلاعات با 14 مصاحبه به‌اشباع رسید. در این بخش، نمونه‌ها به‌صورت هدفمند طبقه‌ای انتخاب شدند. در بخش کمی، از نمونه‌گیری هدفمند استفاده شد که 100 نفر از اساتید مدیریت ورزشی و کارشناسان فوتبال بودند. در بخش کمی، ابزار مورداستفاده برای جمع‌آوری داده‌ها پرسش‌نامة محقق‌ساخته بود که روایی محتوایی آن به تأیید هشت تن از اساتید خبرة مدیریت ورزشی رسید. همچنین، برای بررسی پایایی متغیرها از ضریب آلفای کرونباخ و پایایی ترکیبی استفاده شد و مشخص شد که داده‌ها از پایایی مناسبی برخودار بودند. برای بررسی مصاحبه‌های متخصصان، از روش تحلیل محتوا و برای بررسی مدل پژوهش، از روش معادلات ساختاری و نرم‌افزار اسمارت پی.ال.اس استفاده شد. نتایج نشان داد که براساس مدل پژوهش، منابع سازمانی و مزیت رقابتی، بر میزان سودآوری در باشگاه‌های فوتبال حرفه‌ای ایران تأثیر معناداری داشتند؛ بنابراین، می‌توان چنین استنباط کرد که منابع سازمانی و مزیت رقابتی به‌خوبی می‌توانند میزان سودآوری را در باشگاه‌های حرفه‌ای فوتبال ایران بهبود بخشند؛ ازاین‌رو، پیشنهاد می‌شود که باشگاه‌های فوتبال ایران با بهبود وضعیت منابع سازمانی و توسعة مزیت رقابتی، برای دست‌یابی به سودآوری اقدام کنند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Explanatory Model of the Effects of Organizational Resources and Competitive Advantage on the Profitability in Iranian Professional Football Clubs
نویسندگان [English]
- Mostafa Soltani 1
- Gholam Ali Kargar 2
- sara keshkar 2
- Farzad Ghafori 2
1 Ph.D. student of Sport Management, Allameh Tabataba’i University
2 Associate Professor of Sport Management, Allameh Tabataba’i University⃰
چکیده [English]
The purpose of present research was to investigate organizational resources and competitive advantage on the profitability in Iranian professional football clubs. The present research was descriptive-correlative done with mixed method. The research population included all of the football industry informant elite in both qualitative and quantitative method. Information saturation was used in the qualitative phase that information was saturated with 14 interviews. To this end, stratified purposeful sampling was used. Then, purposeful sampling was used for quantitative phase containing 100 football experts and university professors in sport management. The instrument used to collect data in quantitative phase was a structured questionnaire that its content validity was approved by eight sport management professors. Also, Cronbach's alpha and composite reliability were used to determine the reliability of variables that it was found that the data had good reliability. Content analysis was used to analyze the interviews with experts and structural equation model using Smart PLS was applied to evaluate the model. The results showed that in the format of research model, the organizational resources and competitive advantage had significant influence on the profitability of professional football clubs. Therefore, it can be inferred that the organizational resources and competitive advantage can greatly improve the profitability of professional football clubs in Iran. So, it is recommended that Iranian football clubs develop the status of the organizational resources and competitive advantage to reach profitability.
کلیدواژه‌ها [English]
- Organizational Resources
- Competitive Advantage
- Profitability
- Football Clubs
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