نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکتری مدیریت ورزشی، دانشگاه آزاد اسلامی واحد علوم و تحقیقات البرز
2 استاد مدیریت ورزشی، دانشگاه آزاد اسلامی واحد کرج
چکیده
در کشورهای توسعه‌یافته، ورزش و تفریحات سالم به‌عنوان رکن مهم و عامل مؤثری در رشد و پیشرفت جوامع موردتوجه هستند. حضور چشمگیر تماشاگران رویدادهای ورزشی، اهمیت ارزیابی کیفیت خدمات ارائه‌شده در رویدادهای ورزشی را دوچندان می‌کند. ارزیابی کیفیت خدمات در رویدادهای ورزشی از اهمیت خاصی برخوردار است. ارائة خدمات خوب به مشتریان مسیر بازگشت آنان را به رویدادهای ورزشی هموارتر خواهد کرد. هدف پژوهش حاضر، ساخت و اعتباریابی ابزار ارزیابی کیفیت خدمات رویدادهای ورزشی بود. در این پژوهش، از روش تحلیل عاملی اکتشافی برای دستیابی به نتایج آماری مناسب استفاده شد. ابتدا، داده‌های کیفی و به‌دنبال آن، داده‌های کمی گردآوری و تجزیه‌وتحلیل شدند. طی فرایندی ابعاد اصلی و پراهمیت کیفیت خدمات انتخاب شدند. ابزار موردنظر بین 450 نفر از تماشاگران رویداد ورزشی لیگ برتر بسکتبال سال 96-1395 توزیع شد تا ثبات درونی و اعتبار سازه‌ای ابزار بررسی آماری شود. تحلیل عامل اکتشافی انجام پذیرفت و داده‌های اصلی با استفاده از روش مؤلفه‌های اصلی به شیوة چرخش متعامد تحلیل شدند. پس از طی مراحل کیفی و کمی، پرسش‌نامة نهایی با تعداد 34 سؤال برای تمام عامل‌ها و زیرعامل‌ها ساخته شد. این پژوهش منجر به استخراج ابزار مناسبی برای ارزیابی کیفیت خدمات رویدادهای ورزشی گردید. برای سنجش کیفیت خدمات در رویدادهای ورزشی باید از یک پرسش‌نامة قابل‌اعتماد استفاده کرد. پرسش‌نامة طراحی‌شده در این مطالعه می‌تواند ابزار مناسبی برای سنجش کیفیت خدمات در رویدادهای ورزشی باشد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Development and Validation of Service Quality Assessment Tool in Sporting Events: Case Study of I.R. Iran Major Basketball League
نویسندگان [English]
- Navid Arazeshi 1
- Hossein Sepasi 2
- Parivash Nourbakhsh 2
- Mahvash Noorbakhsh 2
1 Ph.D. of Sport Management, Islamic Azad University, Science and Research Branch, Alborz
2 Professor of Sport Management, Islamic Azad University, Karaj
چکیده [English]
Sport and healthy pastime activities in developed countries as significant and effective factors in the development of societies have been observed. The impressive participation of spectators in sporting events has highlighted the significance of service quality assessment. Service quality assessment in sporting events is of great importance. Good services to customers will ensure their return to the sporting events. This study aims to develop and validate a service quality assessment tool for sporting events. Exploratory analysis was used to achieve appropriate statistical results. Qualitative data following quantitative data were collected and analyzed, and through a process the main and essential dimensions of the service quality were selected. In order to statistically survey the internal consistency and structural validity of the tool, it was distributed to 450 spectators of the sporting event of major basketball league in 1395-1396. In doing so, exploratory factor analysis of the original data was conducted using the main components method through the orthogonal rotation. Having passed through qualitative and quantitative stages, the final questionnaire containing 34 questions for the whole factors and sub-factors was designed. This study resulted in the production of an appropriate tool for service quality assessment in sporting events. To assess service quality in sporting events a reliable questionnaire must be used. The questionnairedesigned in this study can be an appropriate tool to assess service quality in sporting events.
کلیدواژه‌ها [English]
- Spectators
- Validate
- Basketball Super League
- Exploratory Analysis
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