Volume & Issue: Volume 16, Issue 83, March and April 2024 
Number of Articles: 6

ANALYSIS OF CUSTOMER’S BRAIN ACTIVITY IN ENCOUNTER OF ADVERTISING

Pages 147-166

https://doi.org/10.22089/smrj.2022.12192.3600

zahra aminiroshan; seyed morteza azimzadeh; mahdi talebpour; Majid ghoshuni