Sport Management Studies

Providing the communication model of factors affecting the development of money-making geography in Iranian basketball

Document Type : Research Paper

Authors

Eraj Lotfi 1
Shahab Bahrami 2
Mohsen Esmaeli 3

1 PhD Student in Sport management Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.

2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad university, Kermanshah, Iran

3 Assistant Professor, Department of Sport Management, Physical Education Research Institute, Tehran, Iran

https://doi.org/10.22089/smrj.2022.10321.3369
Abstract
The present study was conducted with the aim of providing a communication model of factors affecting the development of money-making geography in Iranian basketball. The method of the present study was mixed (qualitative-quantitative). The statistical population of the study included the elites in the field of research. For this purpose, 13 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the experts. Also, the reliability of this questionnaire was evaluated using Cronbach's alpha calculation method (α = 0.84). In the quantitative analysis of the research, Dematel method was used. The results showed that 6 general factors including knowledge, legal, technical, human, political and promotional factors were identified as effective factors on the development of money-making geography in Iranian basketball. According to the results, it was found that knowledge factors (network effect = 1.802), technical factors (network effect = 0.459) and human factors (network effect = 0.172) were identified as causal factors. Therefore, paying attention to knowledge, technical and human factors while forming other factors causes the geography of money making in Iranian basketball to develop.

Keywords

Geography
Wealth-Creating
financial resources
basketball
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Sport Management Studies
Volume 16, Issue 83
March and April 2024
Pages 33-50

  • Receive Date 05 April 2021
  • Revise Date 08 October 2021
  • Accept Date 24 January 2022

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