Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Examining the moderator role of gender in the relationships between motivations and enduring involvement of tourists in adventure sports activities
Volume 13, Issue 65, July and August 2021, Pages 37-62
Role of Managing the Characteristics of the Athlete Brand in Psychological Commitment and Behavioral Loyalty to Athletes (Case Study: Cristiano Ronaldo)
Volume 13, Issue 66, July and August 2021, Pages 83-114
Identification of the Problems of Entering the Wealthy Owners in Iranian football Using Interpretive-Structural Modeling Technique
Volume 13, Issue 65, July and August 2021, Pages 79-108
Determining Iran's national sport mascot traits
Volume 13, Issue 65, July and August 2021, Pages 109-130
Presentation of paradigm pattern of advertisement factors affecting behavioral intentions of football fans
Volume 13, Issue 65, July and August 2021, Pages 157-178
Qualitative Analysis of Spectators 's Perceived Value: A Case Study of Iran Football Premier League Spectators
Volume 13, Issue 65, July and August 2021, Pages 203-225
The consumer's response of the utilitarian and hedonic sports products to sell-hard and soft-hard
Volume 13, Issue 65, July and August 2021, Pages 251-277
Measuring the objectives of managing sponsors of commercial advertising in sports fields
Volume 13, Issue 67, July and August 2021, Pages 1-34
The Role of Service Quality and Word-of-Mouth Advertisment in Return Intention of Tourists with the Mediating Role of the Destination Image (Case Study of Poladkaf International Ski Resort)
Volume 13, Issue 67, July and August 2021, Pages 35-62
The Effect of charity and Advertising on Purchase Sports Products: Semi-experimental approach
Volume 13, Issue 67, July and August 2021, Pages 63-88
Presenting a Structural Model for Iranian Sports Events Brands
Volume 13, Issue 67, July and August 2021, Pages 140-169
A model to improve the status of honoring the client in the Ministry of Sports and Youth
Volume 13, Issue 67, July and August 2021, Pages 225-258
The Effect of Exchange Rate Volatility on Trade Balance Sports Sector in Selected Countries in the MENA
Volume 12, Issue 64, January and February 2021, Pages 17-32
Identifying and Ranking Factors Affecting Co- Branding between Manufacturers of Sports Equipment and Football Clubs of Iran Premier League
Volume 12, Issue 64, January and February 2021, Pages 233-254
The analysis of sponsors participation in the sports events based on sponsorship motivation matrix (case study, football Primer ligue of Iran)
Volume 12, Issue 64, January and February 2021, Pages 207-232
The Obstacles and Solutions for the Development of Women's Sports Financial Resources in Iran
Volume 12, Issue 63, November and December 2020, Pages 89-112
Islamic Marketing Development Model Framework in Iranian Sport
Volume 12, Issue 63, November and December 2020, Pages 261-280
Modeling Customer Buying Behavior Sports Stores at The Time of the Corona Virus Outbreak (Proceedings and Post-Futures)
Volume 12, Issue 62, September and October 2020, Pages 291-314
Determination of Sport Sciences Institute' Brand Personality Through Architypes
Volume 12, Issue 61, July and August 2020, Pages 109-128
Identify the Mental Patterns of Experts about Consumers of Mimicry and Fake Brands of Sports Products
Volume 12, Issue 61, July and August 2020, Pages 241-264
Designing the Model of the Development of Adventure Sports Tourism: Grounded Theory
Volume 12, Issue 60, July and August 2020, Pages 61-82
Factors Affecting the Attendance of Iran National Football Team Fans in the 2018 FIFA World Cup Based on the Consumed Values Theory
Volume 12, Issue 60, July and August 2020, Pages 103-124
Providing a Framework for Systematic Analysis of the Production Process to the Consumption of Iranian Sports Goods
Volume 12, Issue 60, July and August 2020, Pages 125-150
A Structural Model for Customers Switching from the Sports Shops
Volume 12, Issue 60, July and August 2020, Pages 169-192
Predicting Spectators' Involvement in Professional Football: The Role of Core Product Quality and Service Quality
Volume 12, Issue 60, July and August 2020, Pages 217-236