Sport Management Studies

Predicting Spectators' Involvement in Professional Football: The Role of Core Product Quality and Service Quality

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, Malard Branch, Islamic Azad University, Tehran

2 Assistant Professor of Sport Management, Central Tehran Branch, Islamic Azad University, Tehran

Abstract
The present study aimed to examine the relationships among core product quality, service quality and spectators’ involvement, in the context of professional football. 840 spectators from ten teams of Iranian pro league of football were selected through stratified-random sampling, and they completed the scales of study, voluntarily. Confirmatory factor analysis and structural equation modeling were used to evaluate and test hypotheses. The results of the test showed that the research model has appropriate fitness and can be used to evaluate the involvement of football spectators. The effect of the core product quality on the involvement of the spectators was significant, while the quality of services did not have a significant effect on their involvement. Results showed that there is not enough creativity in response to the needs and demands of the spectators from the managers and sports organization. Therefore, if conditions are provided that, along with factors affecting the quality of the core product, the factors that affect the quality of services can also be creatively strengthened, we will undoubtedly see more involvement of consumers.

Keywords

Main Subjects

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Sport Management Studies
Volume 12, Issue 60
July and August 2020
Pages 217-236

  • Receive Date 30 December 2018
  • Revise Date 14 April 2019
  • Accept Date 08 May 2019

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