Sport Management Studies

A model to improve the status of honoring the client in the Ministry of Sports and Youth

Document Type : Research Paper

Authors

Fatemeh Raofian 1
Sayed MohamadAli Mirhoseni 2
Ahmad Torkfar 3

1 PhD Student of Sport Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

2 Assistant Professor of Sport Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

3 Associate Professor of Sport Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

https://doi.org/10.22089/smrj.2020.8578.2932
Abstract
this study was designed with the aim of presenting a model to improve the status of honoring the client in the Ministry of Sports and Youth. The research method is a mixed of quality and quantitative approaches. The statistical population of the research in the qualitative section included some experts aware of the subject of research and in the quantitative section including professors of sports management and also experts of the Ministry of Sports and Youth that were aware of the subject of the research that 145 persons were recognized by conducted estimations. In the quantitative section sampling was recruited. The data collection tools were a semi-structured interviews and a researcher-made questionnaire. In order to analyze the data, used grounded theory in the qualitative part and structural equations in the quantitative part were recruited. All data analysis processes are performed by PLS software. Having done the quantitative section, 78 final codes in six general dimensions, including causal conditions, contextual conditions, intervening conditions, the main phenomenon, consequences and strategies were identified. Also, the contextual conditions (0.333) and the intervening conditions (0.202) have a more significant effect on the strategies to improve the status of honoring the client in the Ministry of Sports and Youth. In general, due to the extensive environmental changes, serious consideration should be given to the goals and programs of honoring the client in order to keep pace with these changes and respond to the needs of those who refer to the Ministry of Sports and Youth.

Keywords

Consumer
Honoring
Service
Customer-orienting

Subjects

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Sport Management Studies
Volume 13, Issue 67
July and August 2021
Pages 225-258

  • Receive Date 05 March 2020
  • Revise Date 14 July 2020
  • Accept Date 28 July 2020

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